Struggling with How To Grow Business Online? Unlock the growth potential of your small business with these 7 game-changing strategies that every solopreneur can implement.
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Table of Contents
Unlocking Business Growth: Scaling Up Examples for Small Businesses
So, you’ve got a small business and are ready to take it to the next level.
But how do you go about “scaling up” your business?
Maybe you’re like my client Michelle, who, as a successful 15-year home baker, sold her baked desserts at markets and local coffee shops but wanted more time back in her business. She recognized the potential of her engaged Instagram audience and wanted to extend her revenue beyond just in-person baked goods and bring her business online to teach other homebakers how to build a booming business.
Or maybe you have a photography business like my client Alison – but realized that one-off photo shoots weren’t the only way to be spending her time. With expansive experience in relocating her business time and time again – 7x at the time of this recording – due to her husband’s profession, she’s now coaching other women on the steps needed to relocate their service-based businesses successfully.
So, whatever position you are in now.
Eventually, you’ll feel a plateau of sorts start to happen.
Whether in sales or in how you see yourself making revenue within your industry.
The next step is in How To Grow Business Online… while being smart with your time.
Why Long-Term Growth is Important
But before we dive into the nitty-gritty of these 7 growth strategies, let’s first address a crucial question – why is long-term growth important for your small business?
The answer is simple: without consistent and sustainable growth, your business risks continued stagnation or even failure.
You will get burned out and deplete your warm market if you are not thinking ahead.
In an increasingly competitive market, staying stagnant means falling behind.
By focusing on long-term growth, you can ensure your business not only survives but thrives in the long run.
That is why my strategies focus on evergreen content and automated processes when growing your business online.
The Challenges of Building Long-Term Growth
Now, let’s talk about the challenges of building long-term growth.
One major issue many small business owners like yourself face is limited resources – both financial and human.
This means you often have to operate on tight budgets, making investing difficult in areas that will spur new growth.
Additionally, with a small team or even as a solopreneur, one can spend only so much time and energy driving online growth.
In reality – you still have a business to run while trying to magically create a new revenue stream out of thin air.
So, whatever you do to How To Grow Business Online – needs to have a great strategy behind it.
7 Strategies to Scale Your Business Online
1. Develop a Targeted Marketing Strategy
Know your target audience like the back of your hand to align your marketing to their exact needs. It’s not just about who you’re reaching but how you communicate with them – speaking their language, addressing their pain points, and offering solutions tailored to their most urgent needs.
By showing your audience that you truly understand them, you’re building trust and fostering loyalty – and we all know that a loyal customer is a repeat customer.
Even if you’ve been in business for years – revisiting your brand strategy and messaging is key to continuing to attract the right new clients and customers.
2. Build Your Brand Identity
Set yourself apart from competitors and make yourself memorable to your target audience. And I’m a sucker for cohesive brand identity.
Every interaction from your website to your emails, social media posts, and even customer service is an opportunity to reinforce your brand and etch it deeper into your customers’ minds.
The goal is to resonate so strongly with your target audience that your brand becomes a part of their daily conversation. A memorable brand can set your business apart in a crowded marketplace, converting first-time buyers into loyal, lifelong customers.
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3. Implement a Sales Funnel
Think of it as a virtual pathway that guides potential customers from awareness to purchase.
When it comes to lead generation, you want to start at the top of the funnel with attention-grabbing marketing campaigns and content strategies. Once you’ve caught their attention, it’s time to nurture the relationship. The final stage is all about closing the deal – offering an irresistible offer that will quickly solve their most urgent problems.
A well-implemented sales funnel can streamline your marketing and sales processes, improve customer engagement, and help you predict revenue growth. This is all part of the automated process I love using when approaching how to grow business online.
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4. Utilize Marketing Automation
By embracing technology and automated tasks, you can streamline processes, improve efficiency, and free up time to focus on high-impact tasks.
This is how you make time to add this extra revenue stream online. Because it will run itself.
With automated sales funnels, you can continuously nurture leads and convert them into loyal customers without constantly reaching out manually.
This is exactly what Michelle did in her business – she still uses organic Instagram to add value to her audience – but now she directs all questions from her DMs and caption comments – to her lead magnet (bio link), which then automatically places these leads in her email funnel to do the selling of her products for her.
5. Leverage Digital Platforms
This is not a new one. Use these free platforms to reach a wider audience and engage with customers in real-time. Tools like Meta Ads, Instagram, LinkedIn, and SEO can help you reach a larger audience and scale your business.
While the overload of social media platforms available can be overwhelming, focusing heavily on building exposure on one particular platform can yield significant results.
And if you want to really know how to grow business online long-term, use a platform your audience is on where your content can have a longer shelf life… like YouTube, for instance. It’s a win-win when it comes to utilizing SEO and evergreen content.
6. Prioritize Customer Experience
Provide a seamless user experience from start to finish.
Happy customers are more likely to become repeat customers and refer your business to their friends and family.
So go the extra mile for your customers because, in today’s market, exceptional customer experience is the cherry on top of your already awesome service or product.
Think about every touch point you have with them… what could you do that could add an extra cherry on top?
Here’s an example of a gift I sent a client after our build-out and strategy were complete. I mailed her a planner and a blank recipe book with her bakery logo on it for a special and unexpected thank you.
7. Seek Out Mentorship and Networking Opportunities
There is no better education out there than to connect with other entrepreneurs who have been in your shoes and can offer valuable insights and advice on how to get to where you want to go.
It’s why I launched Brand Highlighter HQ in 2023 – as a coaching group, it provides a platform for collaboration, idea sharing, and potential partnerships.
But there are numerous ways to seek out mentorship and networking opportunities in your industry if you just look around.
Bonus #8 – Continuously innovate
Whether it’s developing new products or services or finding ways to enhance existing ones. Just because a sales funnel or webinar or product is working now – will it continue to be successful a year from now? Maybe, but maybe not. Innovation keeps your business relevant and adaptable to changing market demands. Don’t be stuck in your old ways that you don’t continue to use your creative brain that got you here in the first place.
Unlocking the Potential: Proven Strategies for How to Grow Business Online
So whether you implement these one at a time over years – or try to tackle them quicker – building long-term growth is essential for the success and sustainability of your small business. While there may be challenges along the way, by embracing technology, continuously innovating, and focusing on customer loyalty and marketing efforts, you can overcome these obstacles and unlock the true potential of your business.
So don’t be afraid to take that leap towards growth online – whatever that looks like for you – with determination and perseverance, your small business can achieve greater things and get you MORE time back in your business with the right strategy!
Where to Go Next?
Don’t let ‘not knowing what to do next’ stall you from tapping into the vast potential of online markets. Start with a free copy of “7 Scaleup Solutions.” ENTER YOUR NAME AND EMAIL BELOW!
