Brand Strategy Articles

Copy Strategies, Not Personas: Maintaining Your Unique Individuality in Business

We live in a world that often champions conformity, yet it is your individual qualities—those quirks and qualities that make you who you are—that can truly set you apart in business. In this article we'll discuss how to leverage and embrace your individuality for...

The 5 Stages of Entrepreneurial Success – Which Are You In?

Starting a business is such a thrilling adventure, isn’t it? 🌟 It's packed with endless possibilities and a fair share of challenges. Every entrepreneur moves through different stages of business growth and development, whether you’re just starting out or have years...

2024 Marketing and Personal Branding Trends For Creative Entrepreneurs

As a creative business owner, it's important to stay ahead of the game and be aware of the latest trends in marketing and personal branding. In today’s fast-paced digital world, things are constantly changing, and what worked yesterday may not work tomorrow. That’s...

Boost Your Online Business with a Business Coach: How I Can Help, Even in Your Industry!

Have a burning question you'd love to ask me about your creative business? Get personalized advice tailored to your peculiar predicaments. Plus, it's all anonymous. No need to worry about anyone judging your hand-knitted cat sweater business. Every week, I'll...
Why Building a Brand is Important For Your Small Business

Why Building a Brand is Important For Your Small Business

As a small business owner, you may be wondering why building a brand is important. After all, isn’t it enough to simply have a great product or service? The answer is no. In today’s competitive marketplace, it’s more important than ever to have a strong brand that differentiates you from your competitors. In this article, I cover what is a brand, why your business needs one, and 8 benefits of taking the time to invest in building a brand for your business.

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12 Ways to Market Yourself As An Expert

12 Ways to Market Yourself As An Expert

Marketing yourself is essential for any business, especially when starting out. It’s just a fact that people are more likely to trust someone they view as an expert than someone who is just starting out, so it’s essential to establish yourself as an authority figure as soon as possible. This article will discuss 12 ways to market yourself online and build your brand …. even if you still don’t consider yourself an expert!

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Ep 120: 3 Ways to Get Your Brand in Front of More People Online

Ep 120: 3 Ways to Get Your Brand in Front of More People Online

There’s no denying it: in order to be successful, your small business needs a strong online presence. But how can you make sure that your brand is seen by more people? But with so many online distractions, it can be tough to get your message heard or know a tried and true way to get more visibility for your brand online. Having a well-oiled marketing machine is essential for any business looking to grow. In this article, we will discuss three ways that you can achieve more brand awareness. 

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Ep 119: 5 Reasons You Can’t Afford to Ignore Personal Branding

Ep 119: 5 Reasons You Can’t Afford to Ignore Personal Branding

Are you a small business owner who’s been thinking about personal branding but hasn’t taken the plunge? Do you think the investment isn’t worth it? When it comes to building your business, you can’t afford to ignore personal branding. Besides other reasons, it helps you stand out from the competition and connect with your target audience. Inside this article, I share 5 Reasons You Can’t Afford to Ignore Personal Branding and how to get started building your brand.

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Ep 117: How To Overcome Limiting Beliefs Once And For All

Ep 117: How To Overcome Limiting Beliefs Once And For All

When it comes to starting a business or even taking the time to build a brand correctly, there are many excuses that you tell yourself as to why you can’t do it.

The truth is that no one knows how to do something until they’ve done it. When it comes to starting a business or even taking the time to build a brand correctly, there are many excuses that you tell yourself as to why you can’t do it. All these excuses will hold you back from what you’re capable of achieving in life if only you were willing to take action.

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Ep 116: 5 Quick Tips For Building The Perfect Personal Brand On Instagram

Ep 116: 5 Quick Tips For Building The Perfect Personal Brand On Instagram

Do you want to build a personal brand on Instagram and use it for business? I’ve compiled five quick tips for building the perfect personal brand on Instagram. You’ll learn how to choose the right username, write a bio that reflects your personality, and post content that’s relevant for today’s social media audience!

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