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Podcast Show Notes
The most important thing to acknowledge when branding your business is that people need emotional navigation, and consumers want connection, relationships, and something new to get behind and inspire them. So when it comes to branding your business, I share the four steps to take so you can influence how clients perceive you.
Why is Branding Your Business Important?
Since branding is internal, it starts on the inside of your business. Branding is the intentional process of creating a unique representation of YOU in your consumer’s mind.
Branding is the tangible and intangible sum of your attributes. This means your brand isn’t just the pretty visual logos and elements; it’s also your tone, voice, and messaging.
And it’s up to you how you communicate those characteristics and give meaning to your business so you can shape your brand in a consumer’s mind.
What does branding yourself mean?
Personal branding is the way you as an individual build your reputation. So, of course, it’s something I’m entirely passionate about. Whether branding affects your consumers, employees, shareholders, third parties, or all of the above – you want people to feel connected and inspired by your brand.
The importance of digital branding
You may have also heard of digital branding, which is the process of establishing your brand’s story and presence in the digital space. This involves using things like your website, blog, and social media to drive exposure and increase engagement.
4 Steps To Branding Your Business
So when branding your business, you must keep the tangible and intangible parts of your brand in mind and how you will use digital branding to communicate your value to potential clients effectively.
The most important thing to acknowledge is that people need emotional navigation, and consumers want connection, relationships, and something new to get behind and inspire them.
So when it comes to branding your business, here are the four steps to take so you can influence how clients perceive you.
PIN THIS IMAGE!
1. Core Foundation
This is defining your brand’s purpose, interests, and beliefs. When establishing what your brand is known for, you want to reflect on not just what you are good at but what brings you joy and lights you up.
Remember, skills can always be learned. But when you realize the problem you enjoy solving for others, you’ve just discovered the solution you hold and the niche market that needs it.
When you formulate a solid brand strategy and know what you stand for, you will easily set yourself apart from others, thus attracting more people to your brand.
Ep 100: 5 Signs It’s Time To Turn Your Passion Into A Business
Ep 62: How To Determine Your Core Brand Foundation Strategy
2. Niche Statement and Messaging
This is understanding who you help and the transformation you provide them and conveying it repeatedly. You must explain what your brand offers to customers and how you do it differently from competitors.
This step is so important, and many miss the mark because it takes time to define and put into words who you are as a brand. But when you understand how to properly create and use things like your niche statement and messaging, your marketing will always feel aligned and on-brand.
Ep 53: 6 Ways Better Message Targeting Could Boost Your Business
Ep 99: How To Write A Brand Positioning Statement
Ep 94: 3 Steps To Create Strong Brand Positioning
3. Brand Identity
This is the visual language and everything you can see (logo, colors, design, fonts, etc.) of your brand. Just how you define your core foundation to create your Brand Strategy and the emotional connection with your audience… your logo and brand identity fit right into personal branding.
When used correctly and consistently, your brand identity becomes memorable to your audience and instantly separates you from your competitors.
4. Marketing
This is the act of using content and communication to deliver messaging around what you do, how it solves problems for your niche audience, and how clients can get your solution. Marketing, in short, connects your audience with the answers you offer!
Marketing is supposed to do three things:
- Capture the attention of your niche audience.
- Educate potential clients.
- Convert readers into paying clients.
I use the term content marketing because, with my method, I create valuable content for my niche audience inside social media, my blog, and my podcast. This relevant content is meant to attract and acquire more of the right people to my brand. Inside this housed educational content, I also share how to solve their problems with my paid offerings and services.
Then, I use platforms such as Pinterest and Email to market or distribute this content to those looking for it.
Recap: branding for your business
In the end, you want to influence people’s image and perception when thinking about your brand, both physically and emotionally.
A product can always be copied, but your brand will always be unique.
Outsource your brand strategy and marketing
Inside CORE Brand Marketing Group, we believe creating a powerful branding strategy is all about pairing your skills with your customers’ expectations and wants.
Using our Business Building Roadmap, we help you attract and retain loyal customers with a strong brand strategy that encompasses your skills, positioning, and sales offers.
To learn more about using our proven framework inside your business, fill out the online application at corebrandmarketing.com.
Whether your business needs a brand strategy, website design, sales process, or complete marketing upgrade, our virtual team can help.
Since I share awe-inspiring resources and must-have products for business builders like you who want to streamline their business – my content may contain affiliate links for products I use and love. If you take action (i.e. subscribe, make a purchase) after clicking one of these links, I’ll earn a small commission. While it has no effect on your pricing, it’s my responsibility to let you know that an income (however small or large it may be) is made from recommending products I love, use, and share with other awesome people like yourself. With your support, I’m able to commit time to this blog and to each of you on your journey!
