Small Business Automation Articles

7 Mistakes to Avoid When Planning Your Holiday Marketing Campaign

Listen here Podcast Show Notes The holidays are a critical time for businesses. It's the time of year when people are the most generous and most likely to spend money on things they wouldn't normally buy. That's why it's so important to get your holiday marketing...

Sales vs Marketing: Which One Should You Focus On?

In the world of creative entrepreneurship, one question often looms large: should you focus on sales or marketing? As creators, we're driven by passion and innovation, not by the intricacies of business strategies. Yet, achieving success in today's competitive...

How to Create a Winning Content Marketing Strategy To Improve Sales

Listen here Podcast Show Notes Sales are the lifeblood of any business, and a key part of boosting sales is creating a comprehensive and effective content marketing strategy. Not to be confused with general marketing - content marketing is not about selling; rather,...

How to Quickly Brainstorm Blog Post Ideas When You Feel Stuck

Listen here Listen herePodcast Show NotesWhy does my business need a blog?How often to post new contentWhat are the types of blog articles?Here is A complete list of 16 blog content types:How can I make sure my blog content is engaging?5 Ways to Brainstorm Blog Post...

2024 Marketing and Personal Branding Trends For Creative Entrepreneurs

As a creative business owner, it's important to stay ahead of the game and be aware of the latest trends in marketing...

Build Smarter: How to Expand Your Small Business Online For Long-Term Sustainability

Struggling with How To Grow Business Online? Unlock the growth potential of your small business with these 7...

4 Tips For Crafting A Winning Instagram Link in Bio Strategy

Learning how to craft the perfect link in bio will be worth its weight in gold, so I’ve put together four tips on creating an unbeatable strategy here today. Don’t miss out on any more lost sales opportunities – learn how to create a winning Instagram link in bio strategy now!

Ep 102: The 2 Most Powerful Blog Post Styles You Should Be Using

Blog Marketing, Digital Marketing For Small Business

By now, you know that you can gain trust and credibility quickly with new audiences with consistent blogging. But what type of blog articles should you be writing about? Not only what content but what style of blogs will your audience want to consume? Inside this article, I share my number one marketing priority and how it relates to blogging. Plus, I dish out the two most powerful blog post styles you should be using.

Ep 101: 5 Fascinating Reasons People Like Joining a Membership

Digital Marketing For Small Business, Entrepreneur Tips

Joining a membership have you intrigued? When I was growing my business in the early years, I knew I could take a course to learn a specific skill, but being somewhat of an introvert, the thought of memberships had me timid. I love the flexibility of courses, but joining a membership always interested me. Fast forward to today and I’ve been a part of a dozen different membership structures over the years. So when I look back on why I joined and why I left certain small business memberships over the years, I share the five questions I came up with to ask yourself before joining a membership.

Ep 98: How To Reduce Stress With A Capsule Wardrobe

Digital Marketing For Small Business

If there’s one thing, we business owners need less of its stress. I share ways to automate your marketing efforts in most episodes, but I want to discuss another stressor… And that’s the stress of your wardrobe. With a busy schedule, you’ll save yourself multiple decisions every day by narrowing your wardrobe down to thoughtfully selected articles in what is called a capsule wardrobe. Inside this article, I share the benefits of starting a capsule wardrobe, what goes in one, and how to receive a personalized color analysis.

How to Increase Engagement on Instagram Using Branding Photos

Social Media Marketing, Brand Identity, Digital Marketing For Small Business, Instagram Marketing

Getting more brand engagement is a want of every business owner I work with. They don’t want to waste their time on social media if their content goes unnoticed. And in my experience… using my face in my visuals and my story in my copywriting deepens connections and boosts conversions more than any other strategy. Inside this article, I share five straightforward ways to show your face on Instagram to boost your brand engagement. And yes, even if you are uncomfortable showing your face on Instagram, these tips will work for you!

Ep 96: Want to increase your email open rate? Here are four places to start.

Email Marketing

If one marketing channel has remained a dominant constant for years, it’s email marketing. Email marketing remains a highly effective way to engage potential clients in 2021. By understanding and implementing these four email open rate tips, your email marketing will stay ambitious.

Ep 95: The Simple Instagram Hashtag Formula for Beginners

Digital Marketing For Small Business, Instagram Marketing

Hashtags on Instagram remain one of the best free tools to get immediate eyes on your post. And when used correctly for your content can increase viewers on your post by 30-80%. Even as a hashtag beginner you can get your content in front of an audience who are already actively looking for posts like yours. Inside this article, I share my 3 Part Instagram Hashtag Formula for Beginners to help you get more eyes on your posts.

Ep 92: 4 Important Stages Of A Sales Funnel: What Are They?

Digital Marketing For Small Business

There is so much chatter around sales funnels, sales stages, and strategies. I get it, it can be overly confusing even to someone who deals with marketing every day to keep the lingo all straight. In this article, I will share what the SALES FUNNEL for a potential client can look like if you follow my method. There are several generic methods online if you do a simple google search but I think you’ll find mine to be super useful and simple.

Ep 88: What Colors To Wear To Immediately Boost Productivity

Brand Identity, Digital Marketing For Small Business, Entrepreneur Tips, Social Media Marketing

With content marketing and lead generation being a huge part of your business, you are consumed with video marketing and on-camera shots. One forgotten piece to this puzzle is what to wear to not only give yourself a boost of productivity but to appear friendly and approachable to your audience. Inside this article, I investigate the 6 Colors To Wear To Immediately Boost Productivity. By understanding COLOR more in-depth, you can kickstart your motivation and be more efficient as you work from home on projects, calls, content, and courses.

Ep 87: 12 Essential Business Tools You Need This Year

Digital Marketing For Small Business, Small Business Automation, Time Management For Entrepreneurs

With so many ways to automate, streamline, and outsource the process of building and growing your business, how do you know which business tools to use? With over 20 years of experience in the online selling space, I’ve used multiple software and business tools. In this article, I share the Top 12 business tools you need this year to run your business more efficiently.

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