how to scale a small business

Set Up To Scale

Build Your Brand. Scale Your Systems. Stay True to Yourself.

“Set Up To Scale” is the go-to podcast and blog for entrepreneurs ready to simplify their marketing while prioritizing authenticity. Hosted by marketing strategist Kristin Korn, this show dives into evergreen strategies, automation, and faceless marketing systems to help you build a sustainable and profitable brand – without the constant pressure of being “on.” Tune in weekly for actionable insights and fresh perspectives on scaling smarter, not louder.

Ep 57: How To Start Writing An SEO-Friendly Blog Post To Boost Your Visibility

Ep 57: How To Start Writing An SEO-Friendly Blog Post To Boost Your Visibility

So we all want new clients, right?! But there’s a piece of attraction that needs to happen to grow a reader’s trust and see you as the solution to their problem.

As I discussed in Episode 50, I rely on publishing content to my blog every week inside my simplistic sales process.

Nothing overwhelming, only one new article a week, which is manageable for very every business builder. This blog article allows me to refresh my social content, Pinterest pins, and video content weekly.

This leads me to share in today’s episode, “How to start writing an SEO-friendy blog post to boost your visibility.”

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Ep 56: The 5 Excuses Stalling Your Business Growth Today

Ep 56: The 5 Excuses Stalling Your Business Growth Today

With the mind’s unlimited potential, you can generate anything you desire by letting it do what God created it to do.
 
But it’s also an excuse-making engine when we program it with a negative belief system.
 
When you do this, your mind will continually try to convince you not to take action and make positive changes you know are good for you.
 
Inside this episode, I share the 5 excuses you need to pay attention to that may be sabotaging your growth and how to reprogram your mind to allow more positive changes.

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Ep 55: 7 Steps to Execute a Successful Holiday E-Commerce Strategy

Ep 55: 7 Steps to Execute a Successful Holiday E-Commerce Strategy

Before we get into the different ways to add value for your customer throughout their sales process, you need to understand the difference between price and value.

One of Warren Buffett’s most famous quotes is, “Price is what you pay; value is what you get.”

Price is the amount of money your customer pays for a product.

Value is what your customer perceives the benefits of that product to be and the emotional connection he/she has to the product and the brand concerning the price.

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Ep 54: How To Add Value To Your Sales Process

Ep 54: How To Add Value To Your Sales Process

Before we get into the different ways to add value for your customer throughout their sales process, you need to understand the difference between price and value.

One of Warren Buffett’s most famous quotes is, “Price is what you pay; value is what you get.”

Price is the amount of money your customer pays for a product.

Value is what your customer perceives the benefits of that product to be and the emotional connection he/she has to the product and the brand concerning the price.

read more
Ep 52: From Idea To Launch: The Inner Workings Of A New Passion Business With Tara Tonsetic

Ep 52: From Idea To Launch: The Inner Workings Of A New Passion Business With Tara Tonsetic

When most of my clients start working me, they can’t initially wrap their heads around how all the parts of The Simplistic 5 Step Sales Process will fit and need direction on pulling it all together.
 
They come to me with thoughts about business ideas and a digital product, and then we sort everything out after that. 
 
They have the idea – and I have the tools and methods to bring it to life.

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Ep 51: How To Set Up Your Instagram Brand Profile For Growth

Ep 51: How To Set Up Your Instagram Brand Profile For Growth

Being it’s my passion to help women monetize their knowledge, which I call brand influence, today I want to jump into the signs to look for that it’s time for you to start your passion business.

And by passion business I mean relying on the intersect of your passions, skills, and interest… many times I refer to that as your superpower as mentioned in Episode 18.

Your superpower is the result of your layers and layers of pivots, life cycles, and experiences that have led you to where you are right now.

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Ep 50: The Simplistic 5 Step Sales Process To Running An Automated Business

Ep 50: The Simplistic 5 Step Sales Process To Running An Automated Business

Many people think you can make a few posts a week about your products to Instagram and Facebook and that sales magically drop into your bank account. But that’s not how running an online business works… and that’s precisely why I believe so many get frustrated when selling on social media or starting a new business. In this article, I’m laying out the sales process steps to follow as you move a customer through your sales funnel… to ultimately make your brand more profitable, faster. This is a must-listen for every business builder who wants more time away from their business!

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Ep 49: 4 Signs That It’s Time To Start Your Passion Business With Daniele Mineck

Ep 49: 4 Signs That It’s Time To Start Your Passion Business With Daniele Mineck

Being it’s my passion to help women monetize their knowledge, which I call brand influence, today I want to jump into the signs to look for that it’s time for you to start your passion business.

And by passion business I mean relying on the intersect of your passions, skills, and interest… many times I refer to that as your superpower as mentioned in Episode 18.

Your superpower is the result of your layers and layers of pivots, life cycles, and experiences that have led you to where you are right now.

read more
Ep 48: How To Prevent Social Media From Impacting Your Mental Health

Ep 48: How To Prevent Social Media From Impacting Your Mental Health

We as human beings are social creatures – we need to be around others to thrive in life. In-person connections can ease stress, anxiety, and depression, boost self-worth, provide comfort and joy, prevent loneliness, and even add years to your life. 

So when these connections are made it makes a huge impact on our mental health and overall happiness.

But as technology has advanced we tend to rely on social media platforms such as Facebook, Twitter, YouTube, and Instagram to fill that connection need.

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