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Podcast Show Notes
We all know people are online – which means potential buyers are out there right now searching for your product offer. You have a more significant opportunity to reach your audience online than ever before as people spend, on average, 2 hours and 33 minutes per day on social media. Facebook, Youtube, and Instagram lead the way in minutes online every day. Hence why you must use the correct message targeting every time you share content. Inside this article, I share 6 ways to boost your message targeting with your content marketing.
Jon Simpson, Forbes.com, says
“Digital marketing experts estimate that most Americans are exposed to around 4,000 to 10,000 ads each day. At some point, we start a screening process for what we engage with and start ignoring brands and advertising messages, unless it’s something that we have a personal interest in.”
What does message targeting mean?
When it comes to marketing your business, targeting means aiming the message at a particular group of users, which I call your Ideal Client Avatar.
You are using your ICA research findings to resonate with them in your message.
You are essentially targeting a small segment of people instead of attempting to reach an entire online audience.
A common misconception new business owners believe is that “anyone and everyone” is your customer.
By trying to market to anyone and everyone, your message becomes diluted, ineffective, and typically reaches no one.
In marketing, if you’re trying to talk to everybody, you’re not reaching anybody.
That’s why I repeatedly say you want to be a big fish in a little pond and not a small fish in a big pond.
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What’s wrong with your target marketing?
In this episode, I’m going to share 6 Ways Better Message Targeting Could Boost Your Business.
And believe me, when your message targeting is done right – you will know! Your leads list and sales will be steadily increasing.
So let’s dive in and see what could be wrong with your message targeting and what you need to do to make it better.
1. When You speak directly to a defined ICA audience they will listen to you.
Each day, we encounter dozens of targeted messages. They find their way to our inboxes, mailboxes, ads on TV, get into our Facebook feeds, and pop up between YouTube videos and IG Stories.
Some attract our attention, and we wonder, “how did they knew we were feeling that way?” while others blend organically with the rest of the content we are consuming and register at a subconscious level.
Some ads, posts, and messages go unnoticed, and others leave us a bit curious to learn more.
When done right, message targeting content resonates more deeply with your ICA audience. This ICA audience can directly relate to the information because it was intended for them!
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2. When you speak directly to your ICA, you’ll attract and convert more high-quality leads.
Yes! These are the people who have the problem to the solution you are offering. By repeatedly speaking to them, you’ll consequently attract more of this ICA audience to your brand.
In short, your marketing will more effectively reach the people most likely to want to do business with you.
When you connect with the right people, you are more likely to get high-quality, qualified leads into paying customers.
And like I mentioned in Episode 50 – When you have a straightforward sales process, you can bring more consistent and quality leads into your sales funnel. And content marketing with correct message targeting is the first step to this sales process.
3. One way to boost your business is to differentiate your brand from competitors.
What this means is when you stop trying to speak to every follower, every Instagram user, and every large market and start focusing on a smaller ICA audience, you naturally start to stand out from competitors in your industry.
You become known for helping a particular person. And people can refer you to others more quickly because they know what you do and who you do it for.
When customers can identify with your brand and your unique selling propositions, which means – what you do and who you do it for – they will choose you over a competitor who’s all over the place with their marketing.
With a better message targeting strategy, you can use your core brand foundation to make your brand more well-known. These are your core interests, beliefs, and niche that make you unique and help gain authority in your industry, thus standing out and differentiating your brand from competitors.
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4. Build deeper customer loyalty and create loyal fans with your message targeting.
When you can reach this ICA audience with message targeting that speaks to them, they will become loyal to you. They will see you as their go-to person for help.
By knowing their pain points and limiting beliefs, you can speak to them personally, thus creating deeper connections and longer-lasting relationships.
Jennifer Yesbeck, a Marketing Manager at Alexa says…
“When customers identify with your brand and feel like you are an advocate for their specific perspectives and needs, they will likely be more loyal to your brand and continue to do business with you over a longer period of time.”
5. When you know what your ICA needs, you can improve your products and services.
Knowing this information has been an enormous boost in my business. The more intimately I started to understand my ICA – it allowed me to look at my products, services, and offer in a new way.
When you have a deep understanding of your ICA audience, you can put yourself in their shoes and see how you can improve your offerings.
You can see what extra lessons you can add to serve them better.
6. Better Message Targeting Could Boost Your Business by helping you Stay focused.
You are not alone if, at any time in your journey, you’ve felt overwhelmed with content marketing and growing leads and engagement. But what I’ve found is that when you can nail down your ICA and use the right message targeting, this feeling disappears.
This clarity self-aligns your business with the right products, posts, marketing plans, and business as a whole.
I like to say it keeps you in your lane!
It truly is a focused strategic marketing plan that makes your brand more profitable faster.
Recap
So there you have it, 6 Ways Better Message Targeting Could Boost Your Business
- Speak directly to a defined ICA audience, and they will listen to you
- Attract and convert more high-quality leads
- Differentiate your brand from competitors
- Build deeper customer loyalty and create loyal fans
- Improve your products and services.
- Help you Stay focused.
How to determine Your ICA
Now, you know all the reasons why message targeting is vital to growing your business, but how do you create a detailed ICA persona?
You start by knowing the person your product can help the most and then do a ton of research on them.
Inside my Personal Branding Playbook – I have an entire lesson devoted to determining your ideal client avatar.
Plus, I just added a NEW BONUS to help you record information about your ICA. It’s an Ideal Client Avatar Chart in Excel format. This detail can lead to understanding buying habits and limiting beliefs for each ICA. Plus, when you write out your social media posts, blog, and emails – for your client’s three buying levels – this information is priceless to have on hand.
Again, You can get instant access to this NEW BONUS ICA CHART and the entire Personal Branding Playbook at kristinkorn.com/playbook.
But as you start to gather more information about your ICA – don’t guess at the details that describe your ideal client avatar. To be successful at message targeting in marketing, use real data and facts to form your ICA persona. Ask lots of questions, stalk their pages for brands they follow, words they use, and the pain points they have.
Remember – If you’re trying to talk to everybody, you’re not reaching anybody.
