Ep 99: How To Write A Brand Positioning Statement

Ep 99: How To Write A Brand Positioning Statement

Listen here Podcast Show Notes When offering an outstanding service or building an exceptional product isn’t enough to stand out in your industry, define your brand with a brand positioning statement. In this article, I explain why every size business (from 1 –...
Ep 90: How To Define Your Ideal Client

Ep 90: How To Define Your Ideal Client

Listen here Podcast Show Notes Defining your ideal client is one of the most important elements of your brand strategy. Before ever building your website, creating your offer, or detailing specific services, you first need to understand who your audience is and what...

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