Small Business Automation Articles

Ep 122: 7 Instagram Content Ideas To Boost Engagement

Listen here Podcast Show Notes Instagram is an excellent platform for businesses and individuals to share photos and videos with their followers. However, it's important to post fresh and interesting content regularly to keep followers engaged. But what happens when...

Ep 121: The Top 5 Rules for Social Media Marketing

Listen here Podcast Show Notes As social media becomes an increasingly popular way to market your business, it's essential to make sure you're following the proper rules. This article will explore some of the most common mistakes people make when using social media...

Ep 118: Why Digital Marketing is Important for Your Personal Brand

Listen here Podcast Show Notes As a personal brand, you know that it's important to be where your audience is. And for many people, that means being online. In fact, digital marketing is now the most efficient and effective way to reach your target market. So if...

Ep 116: 5 Quick Tips For Building The Perfect Personal Brand On Instagram

Listen here Podcast Show Notes As you know, Instagram is an excellent way to express your creativity and showcase your work in any field. But there are some things you should keep in mind when taking this approach to branding yourself, like choosing the right...

The Beginner’s Guide to SEO Copywriting

If you’re just getting started with SEO copywriting, then this blog article is a great place to start. Search engine optimization is a critical part of any online marketing strategy, and as a solopreneur, you can’t afford to miss out on any potential customers. Inside this article, we give you a solid foundation on which to build your SEO knowledge. From there, you can start experimenting with different SEO-friendly writing techniques and strategies to see what works best for your business. And while it may seem like a daunting task, SEO copywriting for beginners is actually relatively simple so let’s dive in!

Why Building a Brand is Important For Your Small Business

As a small business owner, you may be wondering why building a brand is important. After all, isn’t it enough to simply have a great product or service? The answer is no. In today’s competitive marketplace, it’s more important than ever to have a strong brand that differentiates you from your competitors. In this article, I cover what is a brand, why your business needs one, and 8 benefits of taking the time to invest in building a brand for your business.

5 Reasons Your Small Business Needs A Blog

As any solopreneur knows, there are a million little things to do in a day–which is why content marketing is often pushed to the back burner. You’d rather get on a sales call or prospect a cold lead than write online. But here’s the thing: your small business needs a blog. No matter what industry you’re in or how new you are, a business blog can help you reach your target market and convert readers into customers. Don’t believe me? In this article, I’ll explain in detail five reasons why.

Ep 54: How To Add Value To Your Sales Process

Digital Marketing For Small Business

Before we get into the different ways to add value for your customer throughout their sales process, you need to understand the difference between price and value.

One of Warren Buffett’s most famous quotes is, “Price is what you pay; value is what you get.”

Price is the amount of money your customer pays for a product.

Value is what your customer perceives the benefits of that product to be and the emotional connection he/she has to the product and the brand concerning the price.

Ep 53: 6 Ways Better Message Targeting Could Boost Your Business

Blog Marketing, Social Media Marketing

With the number of people online every day, you have potential buyers out there right now searching for your product offer.

You have a more significant opportunity to reach your audience online than ever before.

But without the correct message targeting every time you share content, you could be losing clients.

Ep 52: From Idea To Launch: The Inner Workings Of A New Passion Business With Tara Tonsetic

Digital Marketing For Small Business, Small Business Automation

When most of my clients start working me, they can’t initially wrap their heads around how all the parts of The Simplistic 5 Step Sales Process will fit and need direction on pulling it all together.

They come to me with thoughts about business ideas and a digital product, and then we sort everything out after that.

They have the idea – and I have the tools and methods to bring it to life.

Ep 51: How To Set Up Your Instagram Brand Profile For Growth

Digital Marketing For Small Business, Instagram Marketing, Social Media Marketing

Being it’s my passion to help women monetize their knowledge, which I call brand influence, today I want to jump into the signs to look for that it’s time for you to start your passion business.

And by passion business I mean relying on the intersect of your passions, skills, and interest… many times I refer to that as your superpower as mentioned in Episode 18.

Your superpower is the result of your layers and layers of pivots, life cycles, and experiences that have led you to where you are right now.

Ep 50: The Simplistic 5 Step Sales Process To Running An Automated Business

Digital Marketing For Small Business, Email Marketing, Small Business Automation

Many people think you can make a few posts a week about your products to Instagram and Facebook and that sales magically drop into your bank account. But that’s not how running an online business works… and that’s precisely why I believe so many get frustrated when selling on social media or starting a new business. In this article, I’m laying out the sales process steps to follow as you move a customer through your sales funnel… to ultimately make your brand more profitable, faster. This is a must-listen for every business builder who wants more time away from their business!

Ep 49: 4 Signs That It’s Time To Start Your Passion Business With Daniele Mineck

Brand Strategy, Digital Marketing For Small Business

Being it’s my passion to help women monetize their knowledge, which I call brand influence, today I want to jump into the signs to look for that it’s time for you to start your passion business.

And by passion business I mean relying on the intersect of your passions, skills, and interest… many times I refer to that as your superpower as mentioned in Episode 18.

Your superpower is the result of your layers and layers of pivots, life cycles, and experiences that have led you to where you are right now.

Ep 47: The Only Way Direct Sales Reps Can Withstand A Company Pivot

Brand Strategy, Digital Marketing For Small Business

So many times clients who are in direct sales will come to me tripped up being able to tie together who they are as a mom, business builder, and a direct sales rep.

They understand that personal branding is important to their success but they struggle with how to promote a personal brand – themselves! – and not a company.

Ep 45: 4 Social Media Mistakes You Are Making

Digital Marketing For Small Business

So let me just start off by saying you should never rely on social media to build your business.

What?! did I really just say that? Don’t use social media to grow your business, make more sales, connect with more people?

Well yes and no. Let me explain…

Using my Stay in Your Lane Brand Method and the Sales Process I teach – the goal of content marketing should be to build your email list.

Yes – your email list should be your top priority every time you put content out even if that’s on social media.

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