Small Business Automation Articles

Ep 118: Why Digital Marketing is Important for Your Personal Brand

Listen here Podcast Show Notes As a personal brand, you know that it's important to be where your audience is. And for many people, that means being online. In fact, digital marketing is now the most efficient and effective way to reach your target market. So if...

Ep 116: 5 Quick Tips For Building The Perfect Personal Brand On Instagram

Listen here Podcast Show Notes As you know, Instagram is an excellent way to express your creativity and showcase your work in any field. But there are some things you should keep in mind when taking this approach to branding yourself, like choosing the right...

Ep 115: How to Build a Brand on Instagram in 2022

Listen here Podcast Show Notes As the platform changes, so have the Instagram algorithm signals. The changes have impacted how you see posts, who sees your posts, and what content gets more exposure on Instagram. It's essential to know the latest indicators to get...

Ep 114: The Best Marketing Tools to Build Your Brand Online This Year

Listen here Podcast Show Notes We live in a world where more and more people are starting their own businesses, but building a brand can be difficult. There are so many tools out there that will help you get started with various aspects of your social media...
5 Reasons Your Small Business Needs A Blog

5 Reasons Your Small Business Needs A Blog

As any solopreneur knows, there are a million little things to do in a day–which is why content marketing is often pushed to the back burner. You’d rather get on a sales call or prospect a cold lead than write online. But here’s the thing: your small business needs a blog. No matter what industry you’re in or how new you are, a business blog can help you reach your target market and convert readers into customers.  Don’t believe me? In this article, I’ll explain in detail five reasons why.

12 Ways to Market Yourself As An Expert

12 Ways to Market Yourself As An Expert

Marketing yourself is essential for any business, especially when starting out. It’s just a fact that people are more likely to trust someone they view as an expert than someone who is just starting out, so it’s essential to establish yourself as an authority figure as soon as possible. This article will discuss 12 ways to market yourself online and build your brand …. even if you still don’t consider yourself an expert!

How To Know If You Need a Digital Marketing Agency

How To Know If You Need a Digital Marketing Agency

Maybe you’ve heard of other colleagues using a marketing agency or even heard me discuss the branding and marketing agency that I own and run. But does your business need a marketing agency?  It can be hard to know, especially if you’re not sure what a marketing agency even does. In this episode, I’ll help you determine whether or not you need a digital marketing agency for your small business, and give you some tips on finding the right one.

Ep 52: From Idea To Launch: The Inner Workings Of A New Passion Business With Tara Tonsetic

Ep 52: From Idea To Launch: The Inner Workings Of A New Passion Business With Tara Tonsetic

When most of my clients start working me, they can’t initially wrap their heads around how all the parts of The Simplistic 5 Step Sales Process will fit and need direction on pulling it all together.
 
They come to me with thoughts about business ideas and a digital product, and then we sort everything out after that. 
 
They have the idea – and I have the tools and methods to bring it to life.

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Ep 51: How To Set Up Your Instagram Brand Profile For Growth

Ep 51: How To Set Up Your Instagram Brand Profile For Growth

Being it’s my passion to help women monetize their knowledge, which I call brand influence, today I want to jump into the signs to look for that it’s time for you to start your passion business.

And by passion business I mean relying on the intersect of your passions, skills, and interest… many times I refer to that as your superpower as mentioned in Episode 18.

Your superpower is the result of your layers and layers of pivots, life cycles, and experiences that have led you to where you are right now.

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Ep 50: The Simplistic 5 Step Sales Process To Running An Automated Business

Ep 50: The Simplistic 5 Step Sales Process To Running An Automated Business

Many people think you can make a few posts a week about your products to Instagram and Facebook and that sales magically drop into your bank account. But that’s not how running an online business works… and that’s precisely why I believe so many get frustrated when selling on social media or starting a new business. In this article, I’m laying out the sales process steps to follow as you move a customer through your sales funnel… to ultimately make your brand more profitable, faster. This is a must-listen for every business builder who wants more time away from their business!

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Ep 49: 4 Signs That It’s Time To Start Your Passion Business With Daniele Mineck

Ep 49: 4 Signs That It’s Time To Start Your Passion Business With Daniele Mineck

Being it’s my passion to help women monetize their knowledge, which I call brand influence, today I want to jump into the signs to look for that it’s time for you to start your passion business.

And by passion business I mean relying on the intersect of your passions, skills, and interest… many times I refer to that as your superpower as mentioned in Episode 18.

Your superpower is the result of your layers and layers of pivots, life cycles, and experiences that have led you to where you are right now.

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Ep 48: How To Prevent Social Media From Impacting Your Mental Health

Ep 48: How To Prevent Social Media From Impacting Your Mental Health

We as human beings are social creatures – we need to be around others to thrive in life. In-person connections can ease stress, anxiety, and depression, boost self-worth, provide comfort and joy, prevent loneliness, and even add years to your life. 

So when these connections are made it makes a huge impact on our mental health and overall happiness.

But as technology has advanced we tend to rely on social media platforms such as Facebook, Twitter, YouTube, and Instagram to fill that connection need.

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Ep 45: 4 Social Media Mistakes You Are Making

Ep 45: 4 Social Media Mistakes You Are Making

So let me just start off by saying you should never rely on social media to build your business.

What?! did I really just say that? Don’t use social media to grow your business, make more sales, connect with more people?

Well yes and no. Let me explain… 

Using my Stay in Your Lane Brand Method and the Sales Process I teach – the goal of content marketing should be to build your email list. 

Yes – your email list should be your top priority every time you put content out even if that’s on social media.

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Ep 44: 5 Ways To Make Sure Your Lead Magnet Isn’t A Big Fail

Ep 44: 5 Ways To Make Sure Your Lead Magnet Isn’t A Big Fail

A lead magnet allows you to grow your email list with ideal clients. But what happens if your lead magnet isn’t performing as you hoped? Do you need to ditch the whole thing and give up? Start over? Probably not! In this article, I share five ways to assure your lead magnet doesn’t fail – and more importantly how a good lead magnet can convert profits for your business on automation!

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Ep 42: Three Ways To Grow Your Client Leads Using Social Media

Ep 42: Three Ways To Grow Your Client Leads Using Social Media

It’s no secret that I love social media for creating deeper connections with my clients – but do you know that there’s a simple strategy I use to do this?
 
There is.
 
If you are feeling overwhelmed when it comes to what to post to social media to grow your business… I want to break it down for you in this episode. Get ready… I’m sharing THREE WAYS to grow your client leads using social media and from here on out your “overwhelm” with content will be gone!

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