Small Business Automation Articles

12 Ways to Market Yourself As An Expert

Listen here Podcast Show Notes Marketing yourself is essential for any business, especially when starting out. This article will discuss 12 ways to market yourself online and build your brand .... even if you still don't consider yourself an expert! Self Marketing...

How To Know If You Need a Digital Marketing Agency

Listen here Podcast Show Notes Maybe you’ve heard of other colleagues using a marketing agency or even heard me discuss the branding and marketing agency that I own and run. But does your business need a marketing agency? It can be hard to know, especially if...

The 6 Fundamentals of Digital Marketing and Why You Need It

Listen here Podcast Show Notes Small businesses and solopreneurs always look for new and innovative ways to reach customers and grow their businesses. And digital marketing is one of the most effective tools for doing just that. In this article, we discuss the...

Your Step by Step Guide To Building A Website

As a solopreneur, you know that having an online presence is essential to reach new customers and grow your brand. But how do you create a website that will engage your audience and help you achieve your business goals? In this article, I will walk you through...

Sales vs Marketing: Which One Should You Focus On?

In the world of creative entrepreneurship, one question often looms large: should you focus on sales or marketing? As...

How to Create a Winning Content Marketing Strategy To Improve Sales

The key to success is understanding how content marketing works and why it’s so important. Content marketing can be extremely effective in improving sales, but only if it’s done correctly. In this episode, we will look at how content marketing works and how you can use it to improve sales for your business starting TODAY!

How to Quickly Brainstorm Blog Post Ideas When You Feel Stuck

Are you feeling stuck when it comes to brainstorming ideas for your blog? Don’t worry; you’re not alone! It can be tough coming up with new and engaging content ideas, especially if you feel like you’ve already covered everything there is to say on your chosen topic. But don’t despair! You can use a few simple tricks to get those creative juices flowing again. In this blog post, I’ll share some of my favorite tips for brainstorming blog post ideas when you feel stuck. So if you’re ready to jump-start your content creation, read on!

Ep 64: What Makes A Lead Magnet Irresistible

Digital Marketing For Small Business

Want to use lead magnets to attract high-quality prospects into your sales funnel but don’t know where to start? You’re in the right spot. In this episode I’m going to share my exact step by step process for creating a lead magnet so can you follow along and get it done in 4-5 hours!

Ep 63: Focus On These Social Media Trends In 2021

Social Media Marketing

I’ve researched what the top social media planning sites are predicting as the 2021 trends and sharing what I believe to be the most relevant to you as a personal brand. I’m going to dive into content marketing and how you can use social media in 2021 to increase brand awareness and generate more high-quality leads based on the predicted social media trends.

Ep 61: How To Create A Lead Magnet In A Single Afternoon

Digital Marketing For Small Business, Small Business Automation

Ep 60: The Simple Template For Writing Emails

Email Marketing

Even after 30 years, email marketing remains the best way to attract and retain customers. It’s become a major part of my sales process over the last three years but just like every business, there are tips and tricks to make it work best. In this article, I break down my simple email template and the 4 rules for Writing Effective Email Marketing Content. When you can use email marketing and social media marketing together you’ll get the best return on your investment.

Ep 59: How To Build Trust And Depth In Your Brand With These Lifestyle Topics

Social Media Marketing

One of the most popular responses I receive on my website chat box is people needing help with social media content.

They don’t know what to post that will make them likable, increase their engagement, and attract more of the right people to their brand.

They only know how to post about their products, so looking within their brand to pull out their uniqueness can be somewhat of a hang up for them.

Or they don’t understand how talking about their obsession for nail polish will result in more sales for their skincare business.

Ep 58: 4 Simple Ways To Cultivate Gratitude Within Your Business

Digital Marketing For Small Business

Coming into the holiday season, it’s common to see people express more gratitude for the people and blessings in their personal life. These include family, friendships, and basic physiological and safety needs. As we know, cultivating gratitude helps you see what’s there instead of what isn’t.

Ep 57: How To Start Writing An SEO-Friendly Blog Post To Boost Your Visibility

Blog Marketing, Pinterest Marketing

So we all want new clients, right?! But there’s a piece of attraction that needs to happen to grow a reader’s trust and see you as the solution to their problem.

As I discussed in Episode 50, I rely on publishing content to my blog every week inside my simplistic sales process.

Nothing overwhelming, only one new article a week, which is manageable for very every business builder. This blog article allows me to refresh my social content, Pinterest pins, and video content weekly.

This leads me to share in today’s episode, “How to start writing an SEO-friendy blog post to boost your visibility.”

Ep 56: The 5 Excuses Stalling Your Business Growth Today

Brand Strategy, Digital Marketing For Small Business, Time Management For Entrepreneurs

With the mind’s unlimited potential, you can generate anything you desire by letting it do what God created it to do.

But it’s also an excuse-making engine when we program it with a negative belief system.

When you do this, your mind will continually try to convince you not to take action and make positive changes you know are good for you.

Inside this episode, I share the 5 excuses you need to pay attention to that may be sabotaging your growth and how to reprogram your mind to allow more positive changes.

Ep 55: 7 Steps to Execute a Successful Holiday E-Commerce Strategy

Digital Marketing For Small Business, Email Marketing, Social Media Marketing

Before we get into the different ways to add value for your customer throughout their sales process, you need to understand the difference between price and value.

One of Warren Buffett’s most famous quotes is, “Price is what you pay; value is what you get.”

Price is the amount of money your customer pays for a product.

Value is what your customer perceives the benefits of that product to be and the emotional connection he/she has to the product and the brand concerning the price.

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