Small Business Automation Articles

The 6 Fundamentals of Digital Marketing and Why You Need It

Listen here Podcast Show Notes Small businesses and solopreneurs always look for new and innovative ways to reach customers and grow their businesses. And digital marketing is one of the most effective tools for doing just that. In this article, we discuss the...

Your Step by Step Guide To Building A Website

As a solopreneur, you know that having an online presence is essential to reach new customers and grow your brand. But how do you create a website that will engage your audience and help you achieve your business goals? In this article, I will walk you through...

Ep 122: 7 Instagram Content Ideas To Boost Engagement

Listen here Podcast Show Notes Instagram is an excellent platform for businesses and individuals to share photos and videos with their followers. However, it's important to post fresh and interesting content regularly to keep followers engaged. But what happens when...

Ep 121: The Top 5 Rules for Social Media Marketing

Listen here Podcast Show Notes As social media becomes an increasingly popular way to market your business, it's essential to make sure you're following the proper rules. This article will explore some of the most common mistakes people make when using social media...

How to Quickly Brainstorm Blog Post Ideas When You Feel Stuck

Are you feeling stuck when it comes to brainstorming ideas for your blog? Don’t worry; you’re not alone! It can be tough coming up with new and engaging content ideas, especially if you feel like you’ve already covered everything there is to say on your chosen topic. But don’t despair! You can use a few simple tricks to get those creative juices flowing again. In this blog post, I’ll share some of my favorite tips for brainstorming blog post ideas when you feel stuck. So if you’re ready to jump-start your content creation, read on!

The Beginner’s Guide to SEO Copywriting

If you’re just getting started with SEO copywriting, then this blog article is a great place to start. Search engine optimization is a critical part of any online marketing strategy, and as a solopreneur, you can’t afford to miss out on any potential customers. Inside this article, we give you a solid foundation on which to build your SEO knowledge. From there, you can start experimenting with different SEO-friendly writing techniques and strategies to see what works best for your business. And while it may seem like a daunting task, SEO copywriting for beginners is actually relatively simple so let’s dive in!

Why Building a Brand is Important For Your Small Business

As a small business owner, you may be wondering why building a brand is important. After all, isn’t it enough to simply have a great product or service? The answer is no. In today’s competitive marketplace, it’s more important than ever to have a strong brand that differentiates you from your competitors. In this article, I cover what is a brand, why your business needs one, and 8 benefits of taking the time to invest in building a brand for your business.

Ep 61: How To Create A Lead Magnet In A Single Afternoon

Digital Marketing For Small Business, Small Business Automation

Want to use lead magnets to attract high-quality prospects into your sales funnel but don’t know where to start? You’re in the right spot. In this episode I’m going to share my exact step by step process for creating a lead magnet so can you follow along and get it done in 4-5 hours!

Ep 60: The Simple Template For Writing Emails

Email Marketing

Even after 30 years, email marketing remains the best way to attract and retain customers. It’s become a major part of my sales process over the last three years but just like every business, there are tips and tricks to make it work best. In this article, I break down my simple email template and the 4 rules for Writing Effective Email Marketing Content. When you can use email marketing and social media marketing together you’ll get the best return on your investment.

Ep 59: How To Build Trust And Depth In Your Brand With These Lifestyle Topics

Social Media Marketing

One of the most popular responses I receive on my website chat box is people needing help with social media content.

They don’t know what to post that will make them likable, increase their engagement, and attract more of the right people to their brand.

They only know how to post about their products, so looking within their brand to pull out their uniqueness can be somewhat of a hang up for them.

Or they don’t understand how talking about their obsession for nail polish will result in more sales for their skincare business.

Ep 58: 4 Simple Ways To Cultivate Gratitude Within Your Business

Digital Marketing For Small Business

Coming into the holiday season, it’s common to see people express more gratitude for the people and blessings in their personal life. These include family, friendships, and basic physiological and safety needs. As we know, cultivating gratitude helps you see what’s there instead of what isn’t.

Ep 57: How To Start Writing An SEO-Friendly Blog Post To Boost Your Visibility

Blog Marketing, Pinterest Marketing

So we all want new clients, right?! But there’s a piece of attraction that needs to happen to grow a reader’s trust and see you as the solution to their problem.

As I discussed in Episode 50, I rely on publishing content to my blog every week inside my simplistic sales process.

Nothing overwhelming, only one new article a week, which is manageable for very every business builder. This blog article allows me to refresh my social content, Pinterest pins, and video content weekly.

This leads me to share in today’s episode, “How to start writing an SEO-friendy blog post to boost your visibility.”

Ep 56: The 5 Excuses Stalling Your Business Growth Today

Brand Strategy, Digital Marketing For Small Business, Time Management For Entrepreneurs

With the mind’s unlimited potential, you can generate anything you desire by letting it do what God created it to do.

But it’s also an excuse-making engine when we program it with a negative belief system.

When you do this, your mind will continually try to convince you not to take action and make positive changes you know are good for you.

Inside this episode, I share the 5 excuses you need to pay attention to that may be sabotaging your growth and how to reprogram your mind to allow more positive changes.

Ep 55: 7 Steps to Execute a Successful Holiday E-Commerce Strategy

Digital Marketing For Small Business, Email Marketing, Social Media Marketing

Before we get into the different ways to add value for your customer throughout their sales process, you need to understand the difference between price and value.

One of Warren Buffett’s most famous quotes is, “Price is what you pay; value is what you get.”

Price is the amount of money your customer pays for a product.

Value is what your customer perceives the benefits of that product to be and the emotional connection he/she has to the product and the brand concerning the price.

Ep 54: How To Add Value To Your Sales Process

Digital Marketing For Small Business

Before we get into the different ways to add value for your customer throughout their sales process, you need to understand the difference between price and value.

One of Warren Buffett’s most famous quotes is, “Price is what you pay; value is what you get.”

Price is the amount of money your customer pays for a product.

Value is what your customer perceives the benefits of that product to be and the emotional connection he/she has to the product and the brand concerning the price.

Ep 53: 6 Ways Better Message Targeting Could Boost Your Business

Blog Marketing, Social Media Marketing

With the number of people online every day, you have potential buyers out there right now searching for your product offer.

You have a more significant opportunity to reach your audience online than ever before.

But without the correct message targeting every time you share content, you could be losing clients.

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