Digital Marketing For Small Business Articles

Your Step by Step Guide To Building A Website

As a solopreneur, you know that having an online presence is essential to reach new customers and grow your brand. But how do you create a website that will engage your audience and help you achieve your business goals? In this article, I will walk you through...

Ep 122: 7 Instagram Content Ideas To Boost Engagement

Listen here Podcast Show Notes Instagram is an excellent platform for businesses and individuals to share photos and videos with their followers. However, it's important to post fresh and interesting content regularly to keep followers engaged. But what happens when...

Ep 121: The Top 5 Rules for Social Media Marketing

Listen here Podcast Show Notes As social media becomes an increasingly popular way to market your business, it's essential to make sure you're following the proper rules. This article will explore some of the most common mistakes people make when using social media...

Ep 118: Why Digital Marketing is Important for Your Personal Brand

Listen here Podcast Show Notes As a personal brand, you know that it's important to be where your audience is. And for many people, that means being online. In fact, digital marketing is now the most efficient and effective way to reach your target market. So if...
The Beginner’s Guide to SEO Copywriting

The Beginner’s Guide to SEO Copywriting

If you’re just getting started with SEO copywriting, then this blog article is a great place to start. Search engine optimization is a critical part of any online marketing strategy, and as a solopreneur, you can’t afford to miss out on any potential customers. Inside this article, we give you a solid foundation on which to build your SEO knowledge. From there, you can start experimenting with different SEO-friendly writing techniques and strategies to see what works best for your business. And while it may seem like a daunting task, SEO copywriting for beginners is actually relatively simple so let’s dive in!

Why Building a Brand is Important For Your Small Business

Why Building a Brand is Important For Your Small Business

As a small business owner, you may be wondering why building a brand is important. After all, isn’t it enough to simply have a great product or service? The answer is no. In today’s competitive marketplace, it’s more important than ever to have a strong brand that differentiates you from your competitors. In this article, I cover what is a brand, why your business needs one, and 8 benefits of taking the time to invest in building a brand for your business.

5 Reasons Your Small Business Needs A Blog

5 Reasons Your Small Business Needs A Blog

As any solopreneur knows, there are a million little things to do in a day–which is why content marketing is often pushed to the back burner. You’d rather get on a sales call or prospect a cold lead than write online. But here’s the thing: your small business needs a blog. No matter what industry you’re in or how new you are, a business blog can help you reach your target market and convert readers into customers.  Don’t believe me? In this article, I’ll explain in detail five reasons why.

Ep 60: The Simple Template For Writing Emails

Ep 60: The Simple Template For Writing Emails

Even after 30 years, email marketing remains the best way to attract and retain customers. It’s become a major part of my sales process over the last three years but just like every business, there are tips and tricks to make it work best. In this article, I break down my simple email template and the 4 rules for Writing Effective Email Marketing Content. When you can use email marketing and social media marketing together you’ll get the best return on your investment.

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Ep 59: How To Build Trust And Depth In Your Brand With These Lifestyle Topics

Ep 59: How To Build Trust And Depth In Your Brand With These Lifestyle Topics

One of the most popular responses I receive on my website chat box is people needing help with social media content.

They don’t know what to post that will make them likable, increase their engagement, and attract more of the right people to their brand.

They only know how to post about their products, so looking within their brand to pull out their uniqueness can be somewhat of a hang up for them.

Or they don’t understand how talking about their obsession for nail polish will result in more sales for their skincare business.

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Ep 57: How To Start Writing An SEO-Friendly Blog Post To Boost Your Visibility

Ep 57: How To Start Writing An SEO-Friendly Blog Post To Boost Your Visibility

So we all want new clients, right?! But there’s a piece of attraction that needs to happen to grow a reader’s trust and see you as the solution to their problem.

As I discussed in Episode 50, I rely on publishing content to my blog every week inside my simplistic sales process.

Nothing overwhelming, only one new article a week, which is manageable for very every business builder. This blog article allows me to refresh my social content, Pinterest pins, and video content weekly.

This leads me to share in today’s episode, “How to start writing an SEO-friendy blog post to boost your visibility.”

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Ep 56: The 5 Excuses Stalling Your Business Growth Today

Ep 56: The 5 Excuses Stalling Your Business Growth Today

With the mind’s unlimited potential, you can generate anything you desire by letting it do what God created it to do.
 
But it’s also an excuse-making engine when we program it with a negative belief system.
 
When you do this, your mind will continually try to convince you not to take action and make positive changes you know are good for you.
 
Inside this episode, I share the 5 excuses you need to pay attention to that may be sabotaging your growth and how to reprogram your mind to allow more positive changes.

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Ep 55: 7 Steps to Execute a Successful Holiday E-Commerce Strategy

Ep 55: 7 Steps to Execute a Successful Holiday E-Commerce Strategy

Before we get into the different ways to add value for your customer throughout their sales process, you need to understand the difference between price and value.

One of Warren Buffett’s most famous quotes is, “Price is what you pay; value is what you get.”

Price is the amount of money your customer pays for a product.

Value is what your customer perceives the benefits of that product to be and the emotional connection he/she has to the product and the brand concerning the price.

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Ep 54: How To Add Value To Your Sales Process

Ep 54: How To Add Value To Your Sales Process

Before we get into the different ways to add value for your customer throughout their sales process, you need to understand the difference between price and value.

One of Warren Buffett’s most famous quotes is, “Price is what you pay; value is what you get.”

Price is the amount of money your customer pays for a product.

Value is what your customer perceives the benefits of that product to be and the emotional connection he/she has to the product and the brand concerning the price.

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Ep 52: From Idea To Launch: The Inner Workings Of A New Passion Business With Tara Tonsetic

Ep 52: From Idea To Launch: The Inner Workings Of A New Passion Business With Tara Tonsetic

When most of my clients start working me, they can’t initially wrap their heads around how all the parts of The Simplistic 5 Step Sales Process will fit and need direction on pulling it all together.
 
They come to me with thoughts about business ideas and a digital product, and then we sort everything out after that. 
 
They have the idea – and I have the tools and methods to bring it to life.

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