As a small business owner, you may be wondering why building a brand is important. After all, isn’t it enough to simply have a great product or service? The answer is no. In today’s competitive marketplace, it’s more important than ever to have a strong brand that differentiates you from your competitors. In this article, I cover what is a brand, why your business needs one, and 8 benefits of taking the time to invest in building a brand for your business.
As any solopreneur knows, there are a million little things to do in a day–which is why content marketing is often pushed to the back burner. You’d rather get on a sales call or prospect a cold lead than write online. But here’s the thing: your small business needs a blog. No matter what industry you’re in or how new you are, a business blog can help you reach your target market and convert readers into customers. Don’t believe me? In this article, I’ll explain in detail five reasons why.
Marketing yourself is essential for any business, especially when starting out. It’s just a fact that people are more likely to trust someone they view as an expert than someone who is just starting out, so it’s essential to establish yourself as an authority figure as soon as possible. This article will discuss 12 ways to market yourself online and build your brand …. even if you still don’t consider yourself an expert!
One of the most popular responses I receive on my website chat box is people needing help with social media content.
They don’t know what to post that will make them likable, increase their engagement, and attract more of the right people to their brand.
They only know how to post about their products, so looking within their brand to pull out their uniqueness can be somewhat of a hang up for them.
Or they don’t understand how talking about their obsession for nail polish will result in more sales for their skincare business.
Coming into the holiday season, it’s common to see people express more gratitude for the people and blessings in their personal life. These include family, friendships, and basic physiological and safety needs. As we know, cultivating gratitude helps you see what’s there instead of what isn’t.
So we all want new clients, right?! But there’s a piece of attraction that needs to happen to grow a reader’s trust and see you as the solution to their problem.
As I discussed in Episode 50, I rely on publishing content to my blog every week inside my simplistic sales process.
Nothing overwhelming, only one new article a week, which is manageable for very every business builder. This blog article allows me to refresh my social content, Pinterest pins, and video content weekly.
This leads me to share in today’s episode, “How to start writing an SEO-friendy blog post to boost your visibility.”
With the mind’s unlimited potential, you can generate anything you desire by letting it do what God created it to do.
But it’s also an excuse-making engine when we program it with a negative belief system.
When you do this, your mind will continually try to convince you not to take action and make positive changes you know are good for you.
Inside this episode, I share the 5 excuses you need to pay attention to that may be sabotaging your growth and how to reprogram your mind to allow more positive changes.
Before we get into the different ways to add value for your customer throughout their sales process, you need to understand the difference between price and value.
One of Warren Buffett’s most famous quotes is, “Price is what you pay; value is what you get.”
Price is the amount of money your customer pays for a product.
Value is what your customer perceives the benefits of that product to be and the emotional connection he/she has to the product and the brand concerning the price.
Before we get into the different ways to add value for your customer throughout their sales process, you need to understand the difference between price and value.
One of Warren Buffett’s most famous quotes is, “Price is what you pay; value is what you get.”
Price is the amount of money your customer pays for a product.
Value is what your customer perceives the benefits of that product to be and the emotional connection he/she has to the product and the brand concerning the price.
With the number of people online every day, you have potential buyers out there right now searching for your product offer.
You have a more significant opportunity to reach your audience online than ever before.
But without the correct message targeting every time you share content, you could be losing clients.
When most of my clients start working me, they can’t initially wrap their heads around how all the parts of The Simplistic 5 Step Sales Process will fit and need direction on pulling it all together.
They come to me with thoughts about business ideas and a digital product, and then we sort everything out after that.
They have the idea – and I have the tools and methods to bring it to life.
Being it’s my passion to help women monetize their knowledge, which I call brand influence, today I want to jump into the signs to look for that it’s time for you to start your passion business.
And by passion business I mean relying on the intersect of your passions, skills, and interest… many times I refer to that as your superpower as mentioned in Episode 18.
Your superpower is the result of your layers and layers of pivots, life cycles, and experiences that have led you to where you are right now.
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