how to scale a small business

Set Up To Scale

Build Your Brand. Scale Your Systems. Stay True to Yourself.

“Set Up To Scale” is the go-to podcast and blog for entrepreneurs ready to simplify their marketing while prioritizing authenticity. Hosted by marketing strategist Kristin Korn, this show dives into evergreen strategies, automation, and faceless marketing systems to help you build a sustainable and profitable brand – without the constant pressure of being “on.” Tune in weekly for actionable insights and fresh perspectives on scaling smarter, not louder.

Ep 123: 8 Visual Branding Elements Your Brand Needs To Stand Out

Ep 123: 8 Visual Branding Elements Your Brand Needs To Stand Out

What is your brand missing to STAND OUT? Creating a brand for your business can be a difficult task. There are many things to consider, from the name and logo to the colors and fonts you use to the marketing plan you implement. But one of the most important aspects of branding is creating a visual identity that stands out from the competition. In this article, we will discuss eight elements that are essential for creating a visually appealing brand. If you want your business to stand out, make sure you implement these tips!

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Ep 122: 7 Instagram Content Ideas To Boost Engagement

Ep 122: 7 Instagram Content Ideas To Boost Engagement

Instagram can be a great platform for businesses and individuals to share photos and videos with their followers, but it’s important to post fresh and interesting content regularly to keep followers engaged.

If you’re like most small business owners, you’re always looking for new and innovative ways to boost engagement on Instagram. But what happens when you run out of ideas on what to post? Here are 7 Instagram content ideas that your followers will love!

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Ep 121: The Top 5 Rules for Social Media Marketing

Ep 121: The Top 5 Rules for Social Media Marketing

There’s no denying it: in order to be successful, your small business needs a strong online presence. But how can you make sure that your brand is seen by more people? But with so many online distractions, it can be tough to get your message heard or know a tried and true way to get more visibility for your brand online. Having a well-oiled marketing machine is essential for any business looking to grow. In this article, we will discuss three ways that you can achieve more brand awareness. 

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Ep 120: 3 Ways to Get Your Brand in Front of More People Online

Ep 120: 3 Ways to Get Your Brand in Front of More People Online

There’s no denying it: in order to be successful, your small business needs a strong online presence. But how can you make sure that your brand is seen by more people? But with so many online distractions, it can be tough to get your message heard or know a tried and true way to get more visibility for your brand online. Having a well-oiled marketing machine is essential for any business looking to grow. In this article, we will discuss three ways that you can achieve more brand awareness. 

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Ep 119: 5 Reasons You Can’t Afford to Ignore Personal Branding

Ep 119: 5 Reasons You Can’t Afford to Ignore Personal Branding

Are you a small business owner who’s been thinking about personal branding but hasn’t taken the plunge? Do you think the investment isn’t worth it? When it comes to building your business, you can’t afford to ignore personal branding. Besides other reasons, it helps you stand out from the competition and connect with your target audience. Inside this article, I share 5 Reasons You Can’t Afford to Ignore Personal Branding and how to get started building your brand.

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Ep 118: Why Digital Marketing is Important for Your Personal Brand

Ep 118: Why Digital Marketing is Important for Your Personal Brand

As a personal brand, you know that it’s important to be where your audience is. And for many people, that means being online. In fact, digital marketing is now the most efficient and effective way to reach your target market. So if you’re not yet using digital marketing tactics to promote your personal brand, you’re missing out. Inside this article, I share four reasons why digital marketing is so important for personal branding.

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Ep 117: How To Overcome Limiting Beliefs Once And For All

Ep 117: How To Overcome Limiting Beliefs Once And For All

When it comes to starting a business or even taking the time to build a brand correctly, there are many excuses that you tell yourself as to why you can’t do it.

The truth is that no one knows how to do something until they’ve done it. When it comes to starting a business or even taking the time to build a brand correctly, there are many excuses that you tell yourself as to why you can’t do it. All these excuses will hold you back from what you’re capable of achieving in life if only you were willing to take action.

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Ep 116: 5 Quick Tips For Building The Perfect Personal Brand On Instagram

Ep 116: 5 Quick Tips For Building The Perfect Personal Brand On Instagram

Do you want to build a personal brand on Instagram and use it for business? I’ve compiled five quick tips for building the perfect personal brand on Instagram. You’ll learn how to choose the right username, write a bio that reflects your personality, and post content that’s relevant for today’s social media audience!

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Ep 115: How to Build a Brand on Instagram in 2022

Ep 115: How to Build a Brand on Instagram in 2022

As the platform changes, so have the Instagram algorithm signals. The changes have impacted how you see posts, who sees your posts, and what content gets more exposure on Instagram. It’s essential to know the latest indicators to get ahead in this game. Inside this episode, I’ll share some of the most important things you need to know about the current Instagram Algorithm-how it’s created, how it’s constantly changing, and what you can do to crack this code in 2022! Use these insights to plan out your 2022 Instagram Strategy.

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Ep 114: The Best Marketing Tools to Build Your Brand Online This Year

Ep 114: The Best Marketing Tools to Build Your Brand Online This Year

We live in a world where more and more people are starting their own businesses, but building a brand can be difficult. There are so many tools out there that will help you get started with various aspects of your social media marketing, graphic design, and more. But which marketing tools do you really need to begin with? Inside this article, I share FIVE must-have easy to use marketing tools for designing and building your brand. Let’s review what your small business marketing strategy needs.

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Ep 113: How to Keep Your Website Traffic Growing

Ep 113: How to Keep Your Website Traffic Growing

Are you still struggling to increase your website traffic? Your business might be at a standstill when it comes to attracting new customers, and that’s not where you want to be. It’s time for a change!
 
But how do you maintain and grow traffic to your site? In this article, we’ll explore 10 proactive techniques that will help you keep growing your website traffic.

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