Small Business Automation Articles

Sales vs Marketing: Which One Should You Focus On?

In the world of creative entrepreneurship, one question often looms large: should you focus on sales or marketing? As creators, we're driven by passion and innovation, not by the intricacies of business strategies. Yet, achieving success in today's competitive...

How to Create a Winning Content Marketing Strategy To Improve Sales

Listen here Podcast Show Notes Sales are the lifeblood of any business, and a key part of boosting sales is creating a comprehensive and effective content marketing strategy. Not to be confused with general marketing - content marketing is not about selling; rather,...

How to Quickly Brainstorm Blog Post Ideas When You Feel Stuck

Listen here Listen herePodcast Show NotesWhy does my business need a blog?How often to post new contentWhat are the types of blog articles?Here is A complete list of 16 blog content types:How can I make sure my blog content is engaging?5 Ways to Brainstorm Blog Post...

The Beginner’s Guide to SEO Copywriting

Listen here Podcast Show Notes If you're just getting started with SEO copywriting, then this blog article is a great place to start. Search engine optimization is a critical part of any online marketing strategy, and as a solopreneur, you can't afford to miss out on...

2024 Marketing and Personal Branding Trends For Creative Entrepreneurs

As a creative business owner, it's important to stay ahead of the game and be aware of the latest trends in marketing...

Build Smarter: How to Expand Your Small Business Online For Long-Term Sustainability

Struggling with How To Grow Business Online? Unlock the growth potential of your small business with these 7...

4 Tips For Crafting A Winning Instagram Link in Bio Strategy

Learning how to craft the perfect link in bio will be worth its weight in gold, so I’ve put together four tips on creating an unbeatable strategy here today. Don’t miss out on any more lost sales opportunities – learn how to create a winning Instagram link in bio strategy now!

Ep 92: 4 Important Stages Of A Sales Funnel: What Are They?

Digital Marketing For Small Business

There is so much chatter around sales funnels, sales stages, and strategies. I get it, it can be overly confusing even to someone who deals with marketing every day to keep the lingo all straight. In this article, I will share what the SALES FUNNEL for a potential client can look like if you follow my method. There are several generic methods online if you do a simple google search but I think you’ll find mine to be super useful and simple.

Ep 88: What Colors To Wear To Immediately Boost Productivity

Brand Identity, Digital Marketing For Small Business, Entrepreneur Tips, Social Media Marketing

With content marketing and lead generation being a huge part of your business, you are consumed with video marketing and on-camera shots. One forgotten piece to this puzzle is what to wear to not only give yourself a boost of productivity but to appear friendly and approachable to your audience. Inside this article, I investigate the 6 Colors To Wear To Immediately Boost Productivity. By understanding COLOR more in-depth, you can kickstart your motivation and be more efficient as you work from home on projects, calls, content, and courses.

Ep 87: 12 Essential Business Tools You Need This Year

Digital Marketing For Small Business, Small Business Automation, Time Management For Entrepreneurs

With so many ways to automate, streamline, and outsource the process of building and growing your business, how do you know which business tools to use? With over 20 years of experience in the online selling space, I’ve used multiple software and business tools. In this article, I share the Top 12 business tools you need this year to run your business more efficiently.

Lead Magnet Funnel: Why You Need One and How to Use Them

Branding Bites Podcast, Digital Marketing For Small Business, Small Business Automation

Is connecting with the right target audience and delivering valuable content a struggle for you? If you answered yes, you are not alone. It’s the single biggest problem for most business owners – how to land and keep new leads coming in.

In this episode, I share a proven, dependable, and profitable way to harness the power of lead magnets in your business.

Not only do lead magnets build a strong email list, help to grow your following, lift your authority and qualify your leads, but they allow you to scale your revenue.

So, before you even ask – yes, you need a lead magnet, and here’s why and how to use one.

Ep 85: How To Use Blog Content To Create Sustainable Trust

Blog Marketing, Digital Marketing For Small Business, Email Marketing, Pinterest Marketing, Social Media Marketing

If you are blogging, you know that it is an incredible lead-generating feature. So since you are taking the time to research, format, optimize for SEO and publish your blog articles every month, let’s make sure you are using and re-using this valuable content to the best of your ability to build trust with your readers.

Ep 84: 3 Impactful Tasks You Need To Automate

Digital Marketing For Small Business, Time Management For Entrepreneurs

As an online business owner, you find yourself busy day in and day out. Between promoting your business on social media, communicating with current customers, and trying your best to gain new ones – It’s a lot to do as a solopreneur.

So what if there was a way to take the tasks you find yourself repeating day in and day out and start automating them?

Ep 83: 5 Reasons You Should Automate Your Business

Digital Marketing For Small Business, Small Business Automation

I know the immediate value that automation can create in a business. And in this article, I want to help you understand how you can start to automate parts of your business and finally make the switch from burned out to beaming with absolute freedom. The freedom comes when you don’t have to open a laptop on vacation or even check one single message when at your kid’s sporting event. I shared the 5 reasons I believe you should automate your business and become an entrepreneur.

Ep 79: How To Build A Profitable Online Business In 5 Steps

Brand Strategy, Digital Marketing For Small Business, Small Business Automation

Ready to ditch spammy promotional posts and confusing social media strategies for good? Inside this article, I’m sharing with you the 5 steps to building your own confident, brand-focused online business, which includes incorporating my simplistic sales process.

Ep 75: One Simple Way To Align Your Content With Your Target Audience

Blog Marketing, Brand Strategy, Social Media Marketing

I’m sharing the one thing to keep in mind to align your content with your target audience. It may take a little leg work upfront but believe me; it will save you hours and hours of pain down the road when it’s complete!

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