Small Business Automation Articles

The Beginner’s Guide to SEO Copywriting

Listen here Podcast Show Notes If you're just getting started with SEO copywriting, then this blog article is a great place to start. Search engine optimization is a critical part of any online marketing strategy, and as a solopreneur, you can't afford to miss out on...

Why Building a Brand is Important For Your Small Business

Listen here Podcast Show Notes As a small business owner, you may be wondering why building a brand is important. After all, isn't it enough to simply have a great product or service? The answer is no. In today's competitive marketplace, it's more important than ever...

5 Reasons Your Small Business Needs A Blog

Listen here Podcast Show Notes As any solopreneur knows, there are a million little things to do in a day--which is why content marketing is often pushed to the back burner. You’d rather get on a sales call or prospect a cold lead than write online. But here's the...

12 Ways to Market Yourself As An Expert

Listen here Podcast Show Notes Marketing yourself is essential for any business, especially when starting out. This article will discuss 12 ways to market yourself online and build your brand .... even if you still don't consider yourself an expert! Self Marketing...

7 Mistakes to Avoid When Planning Your Holiday Marketing Campaign

The holidays are a critical time for businesses. It’s the time of year when people are the most generous and most likely to spend money on things they wouldn’t normally buy. That’s why it’s so important to get your holiday marketing right. However, even with the best of intentions, many marketers end up making some fatal mistakes that cost them dearly in terms of sales and ROI. In this article, we’ll explore 7 of the most common mistakes marketers make when executing their holiday campaigns so that you can avoid them and make the most of this critical sales period.

Sales vs Marketing: Which One Should You Focus On?

In the world of creative entrepreneurship, one question often looms large: should you focus on sales or marketing? As...

How to Create a Winning Content Marketing Strategy To Improve Sales

The key to success is understanding how content marketing works and why it’s so important. Content marketing can be extremely effective in improving sales, but only if it’s done correctly. In this episode, we will look at how content marketing works and how you can use it to improve sales for your business starting TODAY!

Lead Magnet Funnel: Why You Need One and How to Use Them

Branding Bites Podcast, Digital Marketing For Small Business, Small Business Automation

Is connecting with the right target audience and delivering valuable content a struggle for you? If you answered yes, you are not alone. It’s the single biggest problem for most business owners – how to land and keep new leads coming in.

In this episode, I share a proven, dependable, and profitable way to harness the power of lead magnets in your business.

Not only do lead magnets build a strong email list, help to grow your following, lift your authority and qualify your leads, but they allow you to scale your revenue.

So, before you even ask – yes, you need a lead magnet, and here’s why and how to use one.

Ep 85: How To Use Blog Content To Create Sustainable Trust

Blog Marketing, Digital Marketing For Small Business, Email Marketing, Pinterest Marketing, Social Media Marketing

If you are blogging, you know that it is an incredible lead-generating feature. So since you are taking the time to research, format, optimize for SEO and publish your blog articles every month, let’s make sure you are using and re-using this valuable content to the best of your ability to build trust with your readers.

Ep 84: 3 Impactful Tasks You Need To Automate

Digital Marketing For Small Business, Time Management For Entrepreneurs

As an online business owner, you find yourself busy day in and day out. Between promoting your business on social media, communicating with current customers, and trying your best to gain new ones – It’s a lot to do as a solopreneur.

So what if there was a way to take the tasks you find yourself repeating day in and day out and start automating them?

Ep 83: 5 Reasons You Should Automate Your Business

Digital Marketing For Small Business, Small Business Automation

I know the immediate value that automation can create in a business. And in this article, I want to help you understand how you can start to automate parts of your business and finally make the switch from burned out to beaming with absolute freedom. The freedom comes when you don’t have to open a laptop on vacation or even check one single message when at your kid’s sporting event. I shared the 5 reasons I believe you should automate your business and become an entrepreneur.

Ep 79: How To Build A Profitable Online Business In 5 Steps

Brand Strategy, Digital Marketing For Small Business, Small Business Automation

Ready to ditch spammy promotional posts and confusing social media strategies for good? Inside this article, I’m sharing with you the 5 steps to building your own confident, brand-focused online business, which includes incorporating my simplistic sales process.

Ep 75: One Simple Way To Align Your Content With Your Target Audience

Blog Marketing, Brand Strategy, Social Media Marketing

I’m sharing the one thing to keep in mind to align your content with your target audience. It may take a little leg work upfront but believe me; it will save you hours and hours of pain down the road when it’s complete!

Ep 72: 4 Ways to Create Short-Form Video Content That Connects on Instagram

Instagram Marketing, Social Media Marketing

So we all want new clients, right?! But there’s a piece of attraction that needs to happen to grow a reader’s trust and see you as the solution to their problem.

As I discussed in Episode 50, I rely on publishing content to my blog every week inside my simplistic sales process.

Nothing overwhelming, only one new article a week, which is manageable for very every business builder. This blog article allows me to refresh my social content, Pinterest pins, and video content weekly.

This leads me to share in today’s episode, “How to start writing an SEO-friendy blog post to boost your visibility.”

Ep 71: How To Set The Best Fulfilling Goals

Brand Strategy, Digital Marketing For Small Business

Setting goals for your business is a practice many of us do without much thought or plan. It’s easy to set goals that we think will bring us true fulfillment and success… but without purpose and intention within them, you might be chasing achievements that won’t ever make you happy.

Ep 70: Tell This Value Story To Sell More Products

Social Media Marketing, Digital Marketing For Small Business

Instead of product pushes and vomit, would you rather use content that can attract, influence, and convert? If you’re listing the features of your product, you’re doing it all wrong. Inside this article, I share how using a value story may just be the missing content strategy you need to scale your business and sell more products. Plus a FREE Framework Download Swipe File!

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