Small Business Automation Articles

How to Increase Engagement on Instagram Using Branding Photos

Listen here Getting more brand engagement is a want of every business owner I work with. They don’t want to waste their time on social media if their content goes unnoticed. In my experience… using my face in my visuals and my story in my copywriting deepens...

Ep 96: Want to increase your email open rate? Here are four places to start.

Listen here Podcast Show Notes If one marketing channel has remained a dominant constant for years, it’s email marketing. Email marketing remains a highly effective way to engage potential clients in 2021. By understanding and implementing these four email open rate...

Ep 95: The Simple Instagram Hashtag Formula for Beginners

Listen here Podcast Show Notes Hashtags on Instagram remain one of the best free tools to get immediate eyes on your post. And when used correctly for your content can increase viewers on your post by 30-80%. Even as a hashtag beginner you can get your content in...

Ep 92: 4 Important Stages Of A Sales Funnel: What Are They?

Listen here Podcast Show Notes There is so much chatter around sales funnels, sales stages, and strategies. I get it, it can be overly confusing even to someone who deals with marketing every day to keep the lingo all straight. In this article, I will share what the...
Ep 114: The Best Marketing Tools to Build Your Brand Online This Year

Ep 114: The Best Marketing Tools to Build Your Brand Online This Year

We live in a world where more and more people are starting their own businesses, but building a brand can be difficult. There are so many tools out there that will help you get started with various aspects of your social media marketing, graphic design, and more. But which marketing tools do you really need to begin with? Inside this article, I share FIVE must-have easy to use marketing tools for designing and building your brand. Let’s review what your small business marketing strategy needs.

Ep 113: How to Keep Your Website Traffic Growing

Ep 113: How to Keep Your Website Traffic Growing

Are you still struggling to increase your website traffic? Your business might be at a standstill when it comes to attracting new customers, and that’s not where you want to be. It’s time for a change!
 
But how do you maintain and grow traffic to your site? In this article, we’ll explore 10 proactive techniques that will help you keep growing your website traffic.

5 Social Media Captions You Should Avoid

5 Social Media Captions You Should Avoid

Social media is a powerful marketing tool that can be used to build brand awareness, social reach, and customer loyalty. But with social media being such an integral part of our lives, it’s important to know how to use social media for your business or personal brand in the right way so you don’t hurt your own reputation. Here are five social media captions you should never use.

Ep 8: How To Position Yourself As An Expert In Your Field While Staying Authentic

Ep 8: How To Position Yourself As An Expert In Your Field While Staying Authentic

In today’s world of digital marketing and online sales, one thing to understand from the beginning is that you’re “selling” so much more than just your product or service on a daily basis.

Every day readers of your original content are paying attention to the experience that your brand gives them, and the emotions that you invoke within them.

What this means is that you are not selling your product, service or opportunity…

You’re in reality selling yourself, your image and your reputation.

Which is short, is your personal brand.

You sell you personal brand every time you show up online.

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Ep 4: How to Create a Holiday Campaign Brand Strategy That Will Get You Noticed This Season

Ep 4: How to Create a Holiday Campaign Brand Strategy That Will Get You Noticed This Season

A successful Holiday Promotion doesn’t happen without some thoughtful planning… and since you, my dear are a  purpose-driven CEO you aren’t going to pass up the chance to snag a new client or two or ten!

And if you think your tiny business doesn’t have a chance against the big dogs of the social space, think again. Remember, people do business with people… and the more emotion and storytelling you do the more you are going to connect with your ideal clients.

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