Social Media Marketing Articles

Ep 116: 5 Quick Tips For Building The Perfect Personal Brand On Instagram

Listen here Podcast Show Notes As you know, Instagram is an excellent way to express your creativity and showcase your work in any field. But there are some things you should keep in mind when taking this approach to branding yourself, like choosing the right...

Ep 115: How to Build a Brand on Instagram in 2022

Listen here Podcast Show Notes As the platform changes, so have the Instagram algorithm signals. The changes have impacted how you see posts, who sees your posts, and what content gets more exposure on Instagram. It's essential to know the latest indicators to get...

Ep 114: The Best Marketing Tools to Build Your Brand Online This Year

Listen here Podcast Show Notes We live in a world where more and more people are starting their own businesses, but building a brand can be difficult. There are so many tools out there that will help you get started with various aspects of your social media...

Ep 113: How to Keep Your Website Traffic Growing

Listen here Podcast Show Notes Are you still struggling to increase your website traffic? Your business might be at a standstill when it comes to attracting new customers, and that's not where you want to be. It's time for a change! But how do you maintain and grow...
Ep 122: 7 Instagram Content Ideas To Boost Engagement

Ep 122: 7 Instagram Content Ideas To Boost Engagement

Instagram can be a great platform for businesses and individuals to share photos and videos with their followers, but it’s important to post fresh and interesting content regularly to keep followers engaged.

If you’re like most small business owners, you’re always looking for new and innovative ways to boost engagement on Instagram. But what happens when you run out of ideas on what to post? Here are 7 Instagram content ideas that your followers will love!

Ep 121: The Top 5 Rules for Social Media Marketing

Ep 121: The Top 5 Rules for Social Media Marketing

There’s no denying it: in order to be successful, your small business needs a strong online presence. But how can you make sure that your brand is seen by more people? But with so many online distractions, it can be tough to get your message heard or know a tried and true way to get more visibility for your brand online. Having a well-oiled marketing machine is essential for any business looking to grow. In this article, we will discuss three ways that you can achieve more brand awareness. 

Ep 116: 5 Quick Tips For Building The Perfect Personal Brand On Instagram

Ep 116: 5 Quick Tips For Building The Perfect Personal Brand On Instagram

Do you want to build a personal brand on Instagram and use it for business? I’ve compiled five quick tips for building the perfect personal brand on Instagram. You’ll learn how to choose the right username, write a bio that reflects your personality, and post content that’s relevant for today’s social media audience!

Ep 55: 7 Steps to Execute a Successful Holiday E-Commerce Strategy

Ep 55: 7 Steps to Execute a Successful Holiday E-Commerce Strategy

Before we get into the different ways to add value for your customer throughout their sales process, you need to understand the difference between price and value.

One of Warren Buffett’s most famous quotes is, “Price is what you pay; value is what you get.”

Price is the amount of money your customer pays for a product.

Value is what your customer perceives the benefits of that product to be and the emotional connection he/she has to the product and the brand concerning the price.

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Ep 51: How To Set Up Your Instagram Brand Profile For Growth

Ep 51: How To Set Up Your Instagram Brand Profile For Growth

Being it’s my passion to help women monetize their knowledge, which I call brand influence, today I want to jump into the signs to look for that it’s time for you to start your passion business.

And by passion business I mean relying on the intersect of your passions, skills, and interest… many times I refer to that as your superpower as mentioned in Episode 18.

Your superpower is the result of your layers and layers of pivots, life cycles, and experiences that have led you to where you are right now.

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Ep 42: Three Ways To Grow Your Client Leads Using Social Media

Ep 42: Three Ways To Grow Your Client Leads Using Social Media

It’s no secret that I love social media for creating deeper connections with my clients – but do you know that there’s a simple strategy I use to do this?
 
There is.
 
If you are feeling overwhelmed when it comes to what to post to social media to grow your business… I want to break it down for you in this episode. Get ready… I’m sharing THREE WAYS to grow your client leads using social media and from here on out your “overwhelm” with content will be gone!

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Putting Your Face Front And Center To Immediately Connect

Putting Your Face Front And Center To Immediately Connect

You already know that how you market your brand determines how successful it will be. So to have new leads continually drop into your sales process, you need to use the best marketing strategies to connect with your audience. Inside this article, I share with you the BEST marketing strategy to use to build the strongest relationship with your audience possible. Oh… and it’s the best at conversions too.

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Ep 28: The Exact Caption Writing Framework I Use To Attract My Niche

Ep 28: The Exact Caption Writing Framework I Use To Attract My Niche

When I reflect on my own journey of how I’ve used and reacted to social media I always come back to the idea that many see success on social media as having high engagement ratings.
 
* We seek validation that what we are doing is making an impact.
* That the time we are spending on writing captions and blog posts and podcasts is worth it.
* That someone out there is paying attention to our message.
 
Press play on this episode where I share with you what I’m doing instead of seeking validation through likes, comments, and follower count. It may just change the way you look and feel about content for good.

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Ep 25: Become a Secret Santa When It Comes To Content Validation

Ep 25: Become a Secret Santa When It Comes To Content Validation

When I reflect on my own journey of how I’ve used and reacted to social media I always come back to the idea that many see success on social media as having high engagement ratings.
 
* We seek validation that what we are doing is making an impact.
* That the time we are spending on writing captions and blog posts and podcasts is worth it.
* That someone out there is paying attention to our message.
 
Press play on this episode where I share with you what I’m doing instead of seeking validation through likes, comments, and follower count. It may just change the way you look and feel about content for good.

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Ep 82: Why Using Caption Templates Hurts Your Brand Long-Term

Ep 82: Why Using Caption Templates Hurts Your Brand Long-Term

Of course you are using social media to grow your business but you get stressed when writing captions and know what to say. You’ve often resorted to copying and pasting what others are posting or using fill-in-the-blank caption templates to escape this frustration. But what if this content strategy or lack thereof was doing more harm than good? Inside this article, I share the two reason why you get stressed and the three things you need to do first to get unstuck!

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Ep 20: My #1 Secret To Writing Magnetic Copy

Ep 20: My #1 Secret To Writing Magnetic Copy

Whether it’s a weekly email you send out to your list, an Instagram post, a blog entry, or you are building a sales page for your digital product offer… we all strive to write copy that draws the reader closer to us and deepens our connection with them, right?
 
I train a lot about this in my Content Marketing Step of my Stay in Your Lane Brand Method.
 
What we really want is writing that’s compelling, interesting, and unique to use.
 
We need copywriting that’s magnetic.

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