As a small business owner, you may be wondering why building a brand is important. After all, isn’t it enough to simply have a great product or service? The answer is no. In today’s competitive marketplace, it’s more important than ever to have a strong brand that differentiates you from your competitors. In this article, I cover what is a brand, why your business needs one, and 8 benefits of taking the time to invest in building a brand for your business.
As any solopreneur knows, there are a million little things to do in a day–which is why content marketing is often pushed to the back burner. You’d rather get on a sales call or prospect a cold lead than write online. But here’s the thing: your small business needs a blog. No matter what industry you’re in or how new you are, a business blog can help you reach your target market and convert readers into customers. Don’t believe me? In this article, I’ll explain in detail five reasons why.
Marketing yourself is essential for any business, especially when starting out. It’s just a fact that people are more likely to trust someone they view as an expert than someone who is just starting out, so it’s essential to establish yourself as an authority figure as soon as possible. This article will discuss 12 ways to market yourself online and build your brand …. even if you still don’t consider yourself an expert!
Instagram carousel posts are one of the most creative tools you can use because they are a way that you can share multiple photos or videos in one post to your Instagram grid. With a solid creative strategy, you can boost engagement levels, increase brand loyalty, and even drive product sales! I know you’re wondering how your brand can best utilize this feature – So I’ve come up with 5 Simple Instagram Carousel Ideas to Increase Saves. Tell a visual story without overwhelming your feed and get more engagement in the meantime.
You are eager to use social media to sell and increase sales in your business. But without the right content strategy, your posts could end up in the black hole of Instagram. Inside this article, I share what you are doing wrong when it comes to setting up your audience for your ‘sale’. When you get organic support and attention ahead of time your sales will be higher with this content strategy.
Want to use lead magnets to attract high-quality prospects into your sales funnel but don’t know where to start? You’re in the right spot. In this episode I’m going to share my exact step by step process for creating a lead magnet so can you follow along and get it done in 4-5 hours!
I’ve researched what the top social media planning sites are predicting as the 2021 trends and sharing what I believe to be the most relevant to you as a personal brand. I’m going to dive into content marketing and how you can use social media in 2021 to increase brand awareness and generate more high-quality leads based on the predicted social media trends.
Want to use lead magnets to attract high-quality prospects into your sales funnel but don’t know where to start? You’re in the right spot. In this episode I’m going to share my exact step by step process for creating a lead magnet so can you follow along and get it done in 4-5 hours!
Even after 30 years, email marketing remains the best way to attract and retain customers. It’s become a major part of my sales process over the last three years but just like every business, there are tips and tricks to make it work best. In this article, I break down my simple email template and the 4 rules for Writing Effective Email Marketing Content. When you can use email marketing and social media marketing together you’ll get the best return on your investment.
One of the most popular responses I receive on my website chat box is people needing help with social media content.
They don’t know what to post that will make them likable, increase their engagement, and attract more of the right people to their brand.
They only know how to post about their products, so looking within their brand to pull out their uniqueness can be somewhat of a hang up for them.
Or they don’t understand how talking about their obsession for nail polish will result in more sales for their skincare business.
Coming into the holiday season, it’s common to see people express more gratitude for the people and blessings in their personal life. These include family, friendships, and basic physiological and safety needs. As we know, cultivating gratitude helps you see what’s there instead of what isn’t.
So we all want new clients, right?! But there’s a piece of attraction that needs to happen to grow a reader’s trust and see you as the solution to their problem.
As I discussed in Episode 50, I rely on publishing content to my blog every week inside my simplistic sales process.
Nothing overwhelming, only one new article a week, which is manageable for very every business builder. This blog article allows me to refresh my social content, Pinterest pins, and video content weekly.
This leads me to share in today’s episode, “How to start writing an SEO-friendy blog post to boost your visibility.”
Oh, and we're going to automate much of it. :)