As a creative business owner, it's essential to always find ways to work smarter, not harder. Every bit of effort you...
Digital Marketing For Small Business Articles
2024 Marketing and Personal Branding Trends For Creative Entrepreneurs
As a creative business owner, it's important to stay ahead of the game and be aware of the latest trends in marketing...
Build Smarter: How to Expand Your Small Business Online For Long-Term Sustainability
Struggling with How To Grow Business Online? Unlock the growth potential of your small business with these 7...
Ep 103: 6 Proven Ways To Increase Website Traffic
You spend a lot of time inside your blog and website to build sales pages and offers. But what are you doing to drive more traffic to your website? Inside this article, I share six innovative ways to increase website and blog traffic so you can increase leads and conversions.
Ep 102: The 2 Most Powerful Blog Post Styles You Should Be Using
By now, you know that you can gain trust and credibility quickly with new audiences with consistent blogging. But what type of blog articles should you be writing about? Not only what content but what style of blogs will your audience want to consume? Inside this article, I share my number one marketing priority and how it relates to blogging. Plus, I dish out the two most powerful blog post styles you should be using.
Ep 101: 5 Fascinating Reasons People Like Joining a Membership
Joining a membership have you intrigued? When I was growing my business in the early years, I knew I could take a course to learn a specific skill, but being somewhat of an introvert, the thought of memberships had me timid. I love the flexibility of courses, but joining a membership always interested me. Fast forward to today and I’ve been a part of a dozen different membership structures over the years. So when I look back on why I joined and why I left certain small business memberships over the years, I share the five questions I came up with to ask yourself before joining a membership.
Ep 98: How To Reduce Stress With A Capsule Wardrobe
If there’s one thing, we business owners need less of its stress. I share ways to automate your marketing efforts in most episodes, but I want to discuss another stressor… And that’s the stress of your wardrobe. With a busy schedule, you’ll save yourself multiple decisions every day by narrowing your wardrobe down to thoughtfully selected articles in what is called a capsule wardrobe. Inside this article, I share the benefits of starting a capsule wardrobe, what goes in one, and how to receive a personalized color analysis.
How to Increase Engagement on Instagram Using Branding Photos
Getting more brand engagement is a want of every business owner I work with. They don’t want to waste their time on social media if their content goes unnoticed. And in my experience… using my face in my visuals and my story in my copywriting deepens connections and boosts conversions more than any other strategy. Inside this article, I share five straightforward ways to show your face on Instagram to boost your brand engagement. And yes, even if you are uncomfortable showing your face on Instagram, these tips will work for you!
Ep 96: Want to increase your email open rate? Here are four places to start.
If one marketing channel has remained a dominant constant for years, it’s email marketing. Email marketing remains a highly effective way to engage potential clients in 2021. By understanding and implementing these four email open rate tips, your email marketing will stay ambitious.
Ep 95: The Simple Instagram Hashtag Formula for Beginners
Hashtags on Instagram remain one of the best free tools to get immediate eyes on your post. And when used correctly for your content can increase viewers on your post by 30-80%. Even as a hashtag beginner you can get your content in front of an audience who are already actively looking for posts like yours. Inside this article, I share my 3 Part Instagram Hashtag Formula for Beginners to help you get more eyes on your posts.
Ep 92: 4 Important Stages Of A Sales Funnel: What Are They?
There is so much chatter around sales funnels, sales stages, and strategies. I get it, it can be overly confusing even to someone who deals with marketing every day to keep the lingo all straight. In this article, I will share what the SALES FUNNEL for a potential client can look like if you follow my method. There are several generic methods online if you do a simple google search but I think you’ll find mine to be super useful and simple.
Ep 88: What Colors To Wear To Immediately Boost Productivity
With content marketing and lead generation being a huge part of your business, you are consumed with video marketing and on-camera shots. One forgotten piece to this puzzle is what to wear to not only give yourself a boost of productivity but to appear friendly and approachable to your audience. Inside this article, I investigate the 6 Colors To Wear To Immediately Boost Productivity. By understanding COLOR more in-depth, you can kickstart your motivation and be more efficient as you work from home on projects, calls, content, and courses.
