Digital Marketing For Small Business Articles

Setting Up a Marketing Funnel for In-Person Yoga Classes: A Step-by-Step Guide

Do you run in-person yoga classes and wonder how to capture leads online? You're not alone. Many business owners struggle with the transition from offline services to online marketing. But here's the good news - it's not as complicated as it may seem. Let's dive into...
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Revive Your Small Business Sales with Fresh Marketing Strategies

As a creative entrepreneur, I know you've poured your heart and soul into your craft. But if you're like many other creators, you might be feeling overwhelmed with marketing and sales. You want to focus on creating, but instead, you find yourself mired in the constant...
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The Power of Local SEO: A Must-Have Strategy for Businesses with a Physical Location

In the digital era where online presence plays a pivotal role in a business's success, Search Engine Optimization (SEO) has become a buzzword. But what about local SEO? For businesses that operate in a specified geographic area or have a physical location, local SEO...
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The Power of Automation: How to Grow Your Business While Focusing on Your Craft

Do you often find yourself overwhelmed by the constant hustle of marketing your business? Are you spending more time trying to sell your creations than actually creating them? If so, you're not alone. Many talented individuals like you are stuck in the same rut....
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The Beginner’s Guide to SEO Copywriting

The Beginner’s Guide to SEO Copywriting

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If you’re just getting started with SEO copywriting, then this blog article is a great place to start. Search engine optimization is a critical part of any online marketing strategy, and as a solopreneur, you can’t afford to miss out on any potential customers. Inside this article, we give you a solid foundation on which to build your SEO knowledge. From there, you can start experimenting with different SEO-friendly writing techniques and strategies to see what works best for your business. And while it may seem like a daunting task, SEO copywriting for beginners is actually relatively simple so let’s dive in!

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Why Building a Brand is Important For Your Small Business

Why Building a Brand is Important For Your Small Business

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As a small business owner, you may be wondering why building a brand is important. After all, isn’t it enough to simply have a great product or service? The answer is no. In today’s competitive marketplace, it’s more important than ever to have a strong brand that differentiates you from your competitors. In this article, I cover what is a brand, why your business needs one, and 8 benefits of taking the time to invest in building a brand for your business.

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5 Reasons Your Small Business Needs A Blog

5 Reasons Your Small Business Needs A Blog

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As any solopreneur knows, there are a million little things to do in a day–which is why content marketing is often pushed to the back burner. You’d rather get on a sales call or prospect a cold lead than write online. But here’s the thing: your small business needs a blog. No matter what industry you’re in or how new you are, a business blog can help you reach your target market and convert readers into customers.  Don’t believe me? In this article, I’ll explain in detail five reasons why.

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12 Ways to Market Yourself As An Expert

12 Ways to Market Yourself As An Expert

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Marketing yourself is essential for any business, especially when starting out. It’s just a fact that people are more likely to trust someone they view as an expert than someone who is just starting out, so it’s essential to establish yourself as an authority figure as soon as possible. This article will discuss 12 ways to market yourself online and build your brand …. even if you still don’t consider yourself an expert!

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How To Know If You Need a Digital Marketing Agency

How To Know If You Need a Digital Marketing Agency

Maybe you’ve heard of other colleagues using a marketing agency or even heard me discuss the branding and marketing agency that I own and run. But does your business need a marketing agency?  It can be hard to know, especially if you’re not sure what a marketing agency even does. In this episode, I’ll help you determine whether or not you need a digital marketing agency for your small business, and give you some tips on finding the right one.

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The 6 Fundamentals of Digital Marketing and Why You Need It

The 6 Fundamentals of Digital Marketing and Why You Need It

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Small businesses and solopreneurs always look for new and innovative ways to reach customers and grow their businesses. And digital marketing is one of the most effective tools for doing just that. What is digital marketing? In short, it is the use of digital channels to promote a business. This includes things like websites, social media, and email marketing. Digital marketing is more cost-effective than traditional marketing methods, and it provides better results. Additionally, digital marketing can help to increase brand awareness for your business. This blog article will explore what digital marketing is and why every business should be using it!

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Your Step by Step Guide To Building A Website

Your Step by Step Guide To Building A Website

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As a solopreneur, you know that having an online presence is essential to reach new customers and grow your brand. But how do you create a website that will engage your audience and help you achieve your business goals? In this article, I will walk you through the entire process, from choosing a domain name to designing and launching your site. Plus, I’ll give you tips on how to make sure your website is optimized for search engines and mobile devices.

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Ep 122: 7 Instagram Content Ideas To Boost Engagement

Ep 122: 7 Instagram Content Ideas To Boost Engagement

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Instagram can be a great platform for businesses and individuals to share photos and videos with their followers, but it’s important to post fresh and interesting content regularly to keep followers engaged.

If you’re like most small business owners, you’re always looking for new and innovative ways to boost engagement on Instagram. But what happens when you run out of ideas on what to post? Here are 7 Instagram content ideas that your followers will love!

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Ep 121: The Top 5 Rules for Social Media Marketing

Ep 121: The Top 5 Rules for Social Media Marketing

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There’s no denying it: in order to be successful, your small business needs a strong online presence. But how can you make sure that your brand is seen by more people? But with so many online distractions, it can be tough to get your message heard or know a tried and true way to get more visibility for your brand online. Having a well-oiled marketing machine is essential for any business looking to grow. In this article, we will discuss three ways that you can achieve more brand awareness. 

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