Digital Marketing For Small Business Articles

Ep 109: How to Write a Blog Post for Maximum SEO

Listen here Podcast Show Notes SEO Optimization and writing a blog article for maximum SEO can be tricky. It is essential to focus on keywords, but there are other things that you need to keep in mind when writing your post. This episode discusses some of the most...

Ep 108: How to generate sales using social media without selling

Listen here Podcast Show Notes We’ve all used social media to sell a product only to be let down no sales were made. But what if I shared with you a fail-proof method to generate sales using social media that didn’t involve selling? Selling on social media never...

Ep 107: 5 Ways To Improve Your Social Media Branding

Listen here Podcast Show Notes ​​With almost 4B people worldwide using social media, you can understand why brand awareness is a top priority for marketers. Whether you use social media to increase sales, drive awareness, or generate new leads… there are 5 things you...

Ep 106: How To Take Advantage Of Mobile Commerce Sales This Holiday

Listen here Podcast Show Notes 2021 holiday shopping is gearing up to be a mobile-commerce explosion. But do you know how to take advantage of this holiday retail season for your online business? I have decades of experience doing holiday social media campaigns....
Ep 122: 7 Instagram Content Ideas To Boost Engagement

Ep 122: 7 Instagram Content Ideas To Boost Engagement

Instagram can be a great platform for businesses and individuals to share photos and videos with their followers, but it’s important to post fresh and interesting content regularly to keep followers engaged.

If you’re like most small business owners, you’re always looking for new and innovative ways to boost engagement on Instagram. But what happens when you run out of ideas on what to post? Here are 7 Instagram content ideas that your followers will love!

Ep 121: The Top 5 Rules for Social Media Marketing

Ep 121: The Top 5 Rules for Social Media Marketing

There’s no denying it: in order to be successful, your small business needs a strong online presence. But how can you make sure that your brand is seen by more people? But with so many online distractions, it can be tough to get your message heard or know a tried and true way to get more visibility for your brand online. Having a well-oiled marketing machine is essential for any business looking to grow. In this article, we will discuss three ways that you can achieve more brand awareness. 

Ep 118: Why Digital Marketing is Important for Your Personal Brand

Ep 118: Why Digital Marketing is Important for Your Personal Brand

As a personal brand, you know that it’s important to be where your audience is. And for many people, that means being online. In fact, digital marketing is now the most efficient and effective way to reach your target market. So if you’re not yet using digital marketing tactics to promote your personal brand, you’re missing out. Inside this article, I share four reasons why digital marketing is so important for personal branding.

Ep 38: How to Motivate Anyone, Anytime, Anywhere

Ep 38: How to Motivate Anyone, Anytime, Anywhere

If I’ve heard it once I’ve heard it 100x times…. “If I could just motivate my team I’d reach (my goal).”

This is usually heard on repeat in the direct sales industry when you’re trying to reach some sort of goal where you need more sales for the month in order to reach a volume or title goal. If you’ve ever tried to manage any sort of team before I know you’ve said it to.

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Ep 37: Two Ways To Leverage Your Influence

Ep 37: Two Ways To Leverage Your Influence

For the last year, I’ve been focused on teaching women how to leverage their influence to monetize their brand. 

What it comes down to is I believe your brand influence is made up of your layers and layers of pivots, life cycles, lessons, and experiences. When you communicate this you create influence.

Meaning the more consistently you voice your message – the more influence you create.

And the more people you can empower with your influence.

Today on this episode I want to share with you TWO ways that I teach business builders to leverage their influence no matter what kind of business they are building or have yet to start creating.

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Ep 32: Three Sleazy Sales Tactics to Avoid And What To Do Instead

Ep 32: Three Sleazy Sales Tactics to Avoid And What To Do Instead

We’ve all been pressured to purchase a product… whether it be a pair of jeans or a new car. And by going through that sleazy buying process we can assume all sales careers mean you need to act that way to make a sale… But that couldn’t be further from the truth.

So today I want to share with you three sleazy sales tactics to avoid and what to do instead. And these tactics pop up whether you are in direct sales, a brick a mortar store, or an online-based business. You’ve seen them all and possibly even done them yourself. By understanding what to do instead you’ll know how to create a win-win for you and your prospective buyer.

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Putting Your Face Front And Center To Immediately Connect

Putting Your Face Front And Center To Immediately Connect

You already know that how you market your brand determines how successful it will be. So to have new leads continually drop into your sales process, you need to use the best marketing strategies to connect with your audience. Inside this article, I share with you the BEST marketing strategy to use to build the strongest relationship with your audience possible. Oh… and it’s the best at conversions too.

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Ep 28: The Exact Caption Writing Framework I Use To Attract My Niche

Ep 28: The Exact Caption Writing Framework I Use To Attract My Niche

When I reflect on my own journey of how I’ve used and reacted to social media I always come back to the idea that many see success on social media as having high engagement ratings.
 
* We seek validation that what we are doing is making an impact.
* That the time we are spending on writing captions and blog posts and podcasts is worth it.
* That someone out there is paying attention to our message.
 
Press play on this episode where I share with you what I’m doing instead of seeking validation through likes, comments, and follower count. It may just change the way you look and feel about content for good.

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