There’s no other subject that I’d rather talk about with you than how to know when it’s time to GO FOR IT and step into a purpose-driven business. When it comes to starting a purpose-driven business, it’s not as easy as choosing a skill or interest, doing that thing to make money, and living happily ever after. But inside this article, I’m sharing the 5 beginning signs to look for to know that you’re ready to start a purpose-driven business.
When offering an outstanding service or building an exceptional product isn’t enough to stand out in your industry, define your brand with a brand positioning statement.
In this article, I explain why every size business (from 1 – 1,000 employees) must declare your positioning statement to guide your messaging and ensure all communication is consistent. Plus I share the exact structure I used to write my own positioning statement!
As an online seller of goods or services, you need to stand out and differentiate yourself from others in your industry. Even though you can’t control your customer’s mind, you can follow a well-defined brand strategy to positively influence your brand positioning in the eyes of your niche audience. Inside this article, I share the three steps to create strong brand positioning.
Every personal brand has a unique set of core beliefs that shape who you are as a brand. I covered these in a two-part podcast series in episodes #5 and #6 if you need a refresher to discover yours.
Once your beliefs are uncovered, your “superpowers” help guide your vision, strengthen your authority, differentiate your brand, and attract customers that love you.
Ok so you start a business you have a product or collection of products to sell and you start marketing all of them to everyone in your timeline right? I mean success will come faster if you offer a range of services… the more the merrier.
Because after all… if you just chose to market ONE THING how will you ever get enough customers?
Boy oh boy was this was one area in my business that I missed the mark on big time in the beginning.
In a world of increasing distractions and “shiny objects,” finding YOUR purpose and core interest is more necessary than ever before.
When you’re living in alignment with your true purpose, then every decision you make is rooted in pure confidence and joy, rather than fear.
What I’ve learned by observing people is that many wish for something instead of understanding who they already are. So why is it that we set aside the bullet points of who we already are and instead waste time playing the comparison game of who we aren’t.
You have plenty to be thankful for right now just the way you are.
Today I’m laying all my beliefs out there when it comes to why Personal Branding is a Non-Negotiable when it comes to building a business, advancing your career or becoming an influencer.
What it comes down to is if you don’t have a powerful and visible personal brand, you are putting yourself at a disadvantage in almost every aspect of your professional, business and personal life.
What I’ve seen happen especially in my own life is that without a core purpose you become influenced by others. And your indecisiveness allows your journey to be controlled by other people.
When I look back on my life especially throughout high school and college there are so many times when I allowed others to dictate who I was.
It’s been incredibly moving to watch women get excited to see their business look legit and know how to speak to their audience a little more confidently.
For the last three years, I’ve helped hundreds of women who own a business be able to stand out a little more on social media using the branding strategies I teach and the logos and visual identity I designed for them.
In order to gain the trust of your readers, prospects or buyers you must not overlook creating CONSISTENCY in your brand identity and I'm going to tell you exactly WHY. Yes, everyone can do this and I will show you HOW. https://youtu.be/eP7KtyHJokM Questions So...
One thing is for sure is that social media sells stuff... and if there is a common request from my branding students it’s that they want to become good at personal branding and attraction marketing… and therefore comes building curiosity. Today I’m going to share...
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