Brand Strategy Articles

When I reflect on my own journey of how I’ve used and reacted to social media I always come back to the idea that many see success on social media as having high engagement ratings.
 
* We seek validation that what we are doing is making an impact.
* That the time we are spending on writing captions and blog posts and podcasts is worth it.
* That someone out there is paying attention to our message.
 
Press play on this episode where I share with you what I’m doing instead of seeking validation through likes, comments, and follower count. It may just change the way you look and feel about content for good.

You’ve heard her voice loud and clear – Out with the clutter – if it doesn’t spark joy then we don’t need it. 
 
And in today’s episode, I’m not just talking about your underwear drawer or food pantry. The same goes for the content marketing strategy in your business.
 
Used to experts would say – show up every day – be seen – get in from of your customers – just post something.
 
But that was so 2018 and early 2019.
 
Yes – consistency and staying top of mind of your audience will always be key.  But it’s not about quantity over quality.