Social Media Marketing Articles

Ep 85: How To Use Blog Content To Create Sustainable Trust

Listen here Podcast Show Notes If you are blogging you know that it is an incredible lead-generating feature. So since you are taking the time to research, format, optimize for SEO and publish your blog articles every month, let’s make sure you are using and re-using...

Ep 75: One Simple Way To Align Your Content With Your Target Audience

Listen here Podcast Show Notes You work hard to write copy, take photos, and schedule your content - but what happens when it gains you zero attention? Do you scrap it and proclaim you don’t know how to write content? Nope, not at all. In this article, I’m sharing the...

Ep 72: 4 Ways to Create Short-Form Video Content That Connects on Instagram

Listen here Podcast Show Notes Unless you’ve been living under a rock or don’t use Instagram to grow your leads, you know how popular video is becoming. It’s all over your explore page, and there are several ways to use video inside the Instagram App. But I’m not...

Ep 70: Tell This Value Story To Sell More Products

Listen here Podcast Show Notes Instead of product pushes and vomit, would you rather use content that can attract, influence, and convert? If you’re listing the features of your product, you’re doing it all wrong. Inside this article, I share how using a value story...
Ep 107: 5 Ways To Improve Your Social Media Branding

Ep 107: 5 Ways To Improve Your Social Media Branding

With almost 4B people worldwide using social media, you can understand why brand awareness is a top priority for marketers. Whether you use social media to increase sales, drive awareness, or generate new leads… there are 5 things you can start doing today in your business to improve your social media branding to reach your goals!

Ep 106: How To Take Advantage Of Mobile Commerce Sales This Holiday

Ep 106: How To Take Advantage Of Mobile Commerce Sales This Holiday

2021 holiday shopping is gearing up to be a mobile-commerce explosion. But do you know how to take advantage of this holiday retail season for your online business? I have decades of experience doing holiday social media campaigns. Inside this article, I share the 7 steps you need to execute today to have a successful holiday commerce brand strategy. Don’t wait. Start now with your holiday selling preparation! (free holiday selling guide!)

How to Increase Engagement on Instagram Using Branding Photos

How to Increase Engagement on Instagram Using Branding Photos

Getting more brand engagement is a want of every business owner I work with. They don’t want to waste their time on social media if their content goes unnoticed. And in my experience… using my face in my visuals and my story in my copywriting deepens connections and boosts conversions more than any other strategy. Inside this article, I share five straightforward ways to show your face on Instagram to boost your brand engagement. And yes, even if you are uncomfortable showing your face on Instagram, these tips will work for you!

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