Social Media Marketing Articles

Ep 75: One Simple Way To Align Your Content With Your Target Audience

Listen here Podcast Show Notes You work hard to write copy, take photos, and schedule your content - but what happens when it gains you zero attention? Do you scrap it and proclaim you don’t know how to write content? Nope, not at all. In this article, I’m sharing the...

Ep 72: 4 Ways to Create Short-Form Video Content That Connects on Instagram

Listen here Podcast Show Notes Unless you’ve been living under a rock or don’t use Instagram to grow your leads, you know how popular video is becoming. It’s all over your explore page, and there are several ways to use video inside the Instagram App. But I’m not...

Ep 70: Tell This Value Story To Sell More Products

Listen here Podcast Show Notes Instead of product pushes and vomit, would you rather use content that can attract, influence, and convert? If you’re listing the features of your product, you’re doing it all wrong. Inside this article, I share how using a value story...

5 Simple Instagram Carousel Ideas to Increase Saves

Instagram carousels are a powerful tool for any creative entrepreneur or small business owner looking to grow their business without sacrificing their passion for creating. They're an excellent way to share multiple pieces of content in one post, providing value to...
Ep 106: How To Take Advantage Of Mobile Commerce Sales This Holiday

Ep 106: How To Take Advantage Of Mobile Commerce Sales This Holiday

2021 holiday shopping is gearing up to be a mobile-commerce explosion. But do you know how to take advantage of this holiday retail season for your online business? I have decades of experience doing holiday social media campaigns. Inside this article, I share the 7 steps you need to execute today to have a successful holiday commerce brand strategy. Don’t wait. Start now with your holiday selling preparation! (free holiday selling guide!)

How to Increase Engagement on Instagram Using Branding Photos

How to Increase Engagement on Instagram Using Branding Photos

Getting more brand engagement is a want of every business owner I work with. They don’t want to waste their time on social media if their content goes unnoticed. And in my experience… using my face in my visuals and my story in my copywriting deepens connections and boosts conversions more than any other strategy. Inside this article, I share five straightforward ways to show your face on Instagram to boost your brand engagement. And yes, even if you are uncomfortable showing your face on Instagram, these tips will work for you!

Ep 95: The Simple Instagram Hashtag Formula for Beginners

Ep 95: The Simple Instagram Hashtag Formula for Beginners

Hashtags on Instagram remain one of the best free tools to get immediate eyes on your post. And when used correctly for your content can increase viewers on your post by 30-80%. Even as a hashtag beginner you can get your content in front of an audience who are already actively looking for posts like yours. Inside this article, I share my 3 Part Instagram Hashtag Formula for Beginners to help you get more eyes on your posts.

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