Digital Marketing For Small Business Articles

Ep 75: One Simple Way To Align Your Content With Your Target Audience

Listen here Podcast Show Notes You work hard to write copy, take photos, and schedule your content - but what happens when it gains you zero attention? Do you scrap it and proclaim you don’t know how to write content? Nope, not at all. In this article, I’m sharing the...

Ep 72: 4 Ways to Create Short-Form Video Content That Connects on Instagram

Listen here Podcast Show Notes Unless you’ve been living under a rock or don’t use Instagram to grow your leads, you know how popular video is becoming. It’s all over your explore page, and there are several ways to use video inside the Instagram App. But I’m not...

Ep 71: How To Set The Best Fulfilling Goals

Listen here Podcast Show Notes Setting goals for your business is a practice many of us do without much thought or plan. It's easy to set goals that we think will bring us true fulfillment and success... but without purpose and intention within them, you might be...

Ep 70: Tell This Value Story To Sell More Products

Listen here Podcast Show Notes Instead of product pushes and vomit, would you rather use content that can attract, influence, and convert? If you’re listing the features of your product, you’re doing it all wrong. Inside this article, I share how using a value story...

Ep 98: How To Reduce Stress With A Capsule Wardrobe

If there’s one thing, we business owners need less of its stress. I share ways to automate your marketing efforts in most episodes, but I want to discuss another stressor… And that’s the stress of your wardrobe. With a busy schedule, you’ll save yourself multiple decisions every day by narrowing your wardrobe down to thoughtfully selected articles in what is called a capsule wardrobe. Inside this article, I share the benefits of starting a capsule wardrobe, what goes in one, and how to receive a personalized color analysis.

How to Increase Engagement on Instagram Using Branding Photos

Getting more brand engagement is a want of every business owner I work with. They don’t want to waste their time on social media if their content goes unnoticed. And in my experience… using my face in my visuals and my story in my copywriting deepens connections and boosts conversions more than any other strategy. Inside this article, I share five straightforward ways to show your face on Instagram to boost your brand engagement. And yes, even if you are uncomfortable showing your face on Instagram, these tips will work for you!

Ep 96: Want to increase your email open rate? Here are four places to start.

If one marketing channel has remained a dominant constant for years, it’s email marketing. Email marketing remains a highly effective way to engage potential clients in 2021. By understanding and implementing these four email open rate tips, your email marketing will stay ambitious.

How to Create an Automated Business

Digital Marketing For Small Business, Small Business Automation

I hear it all the time "I could never do everything you do... I don't know how you do it all." Well... I'm letting you in on how it's all possible with an automated business. Rewind to January... Where my word for the year was FOCUS... and...

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