Brand Strategy Articles

Ep 73: How To Write An Impactful Brand Origin Story

Listen here Podcast Show Notes There’s no denying that stories have been told since the beginning of time.  It’s how to build connections and understand one another on a deeper level. That’s why as a personal brand, you must use a story to trigger an emotional...

Ep 71: How To Set The Best Fulfilling Goals

Listen here Podcast Show Notes Setting goals for your business is a practice many of us do without much thought or plan. It's easy to set goals that we think will bring us true fulfillment and success... but without purpose and intention within them, you might be...

Ep 69: A Website: 10 Reasons Why Your Business Needs One Immediately

Listen here Podcast Show Notes I hear it all the time. "I have a Facebook and Instagram account - do I really need a website too?" The answer is YES 100x over. I don't care if you sell toilet paper, socks, or skincare... you need a website. And when I say website - I...

Ep 66: How To Practice Self-Compassion With A Perfectionist Mindset

Listen here Podcast Show Notes Inside this article, I share five ways perfectionism creeps into our minds and how we can take those thoughts and turn them into self-compassion practices. Even if you currently have a perfectionist mindset, get ready to leave this...
Ep 79: How To Build A Profitable Online Business In 5 Steps

Ep 79: How To Build A Profitable Online Business In 5 Steps

Ready to ditch spammy promotional posts and confusing social media strategies for good? Inside this article, I’m sharing with you the 5 steps to building your own confident, brand-focused online business, which includes incorporating my simplistic sales process.

Ep 78: The Mindset You Need To Become An Entrepreneur

Ep 78: The Mindset You Need To Become An Entrepreneur

 If you find yourself avoiding challenges and giving up easily – it’s time to rewire your mind into a growth mindset so you can start to learn from criticism, reach higher achievements, and ultimately have a greater sense of free will. As an entrepreneur having a growth mindset is what will lead you to wealth over mediocrity.

Ep 77: How To Set Goals That Fulfill Not Frustrate

Ep 77: How To Set Goals That Fulfill Not Frustrate

When it comes to defining a brand, many people often sway towards the visual aspects – their fonts, colors, and logos. But frequently overlooked when working on your brand foundation is your brand voice.
 
Your brand identity and colors can help you stand out and get noticed, but I believe it’s your voice that allows you to close more sales to scale your business.
 

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