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When it comes to defining a brand, many people often sway towards the visual aspects – their fonts, colors, and logos. But frequently overlooked when working on your brand foundation is your brand voice.
Your brand identity and colors can help you stand out and get noticed, but I believe it’s your voice that allows you to close more sales to scale your business.
When it comes to defining a brand, many people often sway towards the visual aspects – their fonts, colors, and logos. But frequently overlooked when working on your brand foundation is your brand voice.
Your brand identity and colors can help you stand out and get noticed, but I believe it’s your voice that allows you to close more sales to scale your business.
I’m sharing the one thing to keep in mind to align your content with your target audience. It may take a little leg work upfront but believe me; it will save you hours and hours of pain down the road when it’s complete!
As an entrepreneur, you are waking up to a full content creation schedule, client check-ins, product development recordings, personal development trainings, and social media updates.
Most of these tasks have in common YOU on camera or video – Whether that be a real camera, your computer screen, or your phone. Your face and what you wear are essential to how your brand is represented.
There’s no denying that stories have been told since the beginning of time. It’s how to build connections and understand one another on a deeper level. That’s why as a personal brand, you must use a story to trigger an emotional response from your audience.
Setting goals for your business is a practice many of us do without much thought or plan. It’s easy to set goals that we think will bring us true fulfillment and success… but without purpose and intention within them, you might be chasing achievements that won’t ever make you happy.
I hear it all the time. “I have a Facebook and Instagram account – do I really need a website too?” The answer is YES 100x over. I don’t care if you sell toilet paper, socks, or skincare… you need a website. And when I say website – I mean an online platform that you own where you host content. A social media platform cannot provide that for you no matter how much you love to use your social sharing apps. Most likely, this is a website home page with an attached blog.
Instagram carousel posts are one of the most creative tools you can use because they are a way that you can share multiple photos or videos in one post to your Instagram grid. With a solid creative strategy, you can boost engagement levels, increase brand loyalty, and even drive product sales! I know you’re wondering how your brand can best utilize this feature – So I’ve come up with 5 Simple Instagram Carousel Ideas to Increase Saves. Tell a visual story without overwhelming your feed and get more engagement in the meantime.
I talk to a lot of business builders about what holds them back. Why do they drag their feet when doing things that they know will grow their business?
Their reply 9 times out of 10 always has to do with some sort of fear…. But when I really think about fear – isn’t fear present in our minds because we are always chasing perfection?
The perfect headshot, the perfect caption, the perfect grid, the perfect sales page, the perfect email… and producing the perfect product.
If we could reach PERFECTION then we’d have no fear of what others thought. Fear of other people’s opinions.
So how do we combat this? How do we overcome showing up to the world as imperfect and being totally OK with someone having an opinion of us?
This is definitely a voyage I’ve personally been on for years and years and inside this episode, I’m going to share what I’ve done to combat this paralyzation of my business when it comes to “striving for perfection.”
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