When it comes to defining a brand, many people often sway towards the visual aspects – their fonts, colors, and logos. But frequently overlooked when working on your brand foundation is your brand voice.
Your brand identity and colors can help you stand out and get noticed, but I believe it’s your voice that allows you to close more sales to scale your business.
I’m sharing the one thing to keep in mind to align your content with your target audience. It may take a little leg work upfront but believe me; it will save you hours and hours of pain down the road when it’s complete!
As an entrepreneur, you are waking up to a full content creation schedule, client check-ins, product development recordings, personal development trainings, and social media updates.
Most of these tasks have in common YOU on camera or video – Whether that be a real camera, your computer screen, or your phone. Your face and what you wear are essential to how your brand is represented.
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