As a small business owner, you may be wondering why building a brand is important. After all, isn’t it enough to simply have a great product or service? The answer is no. In today’s competitive marketplace, it’s more important than ever to have a strong brand that differentiates you from your competitors. In this article, I cover what is a brand, why your business needs one, and 8 benefits of taking the time to invest in building a brand for your business.
Marketing yourself is essential for any business, especially when starting out. It’s just a fact that people are more likely to trust someone they view as an expert than someone who is just starting out, so it’s essential to establish yourself as an authority figure as soon as possible. This article will discuss 12 ways to market yourself online and build your brand …. even if you still don’t consider yourself an expert!
There’s no denying it: in order to be successful, your small business needs a strong online presence. But how can you make sure that your brand is seen by more people? But with so many online distractions, it can be tough to get your message heard or know a tried and true way to get more visibility for your brand online. Having a well-oiled marketing machine is essential for any business looking to grow. In this article, we will discuss three ways that you can achieve more brand awareness.
Ready to ditch spammy promotional posts and confusing social media strategies for good? Inside this article, I’m sharing with you the 5 steps to building your own confident, brand-focused online business, which includes incorporating my simplistic sales process.
If you find yourself avoiding challenges and giving up easily – it’s time to rewire your mind into a growth mindset so you can start to learn from criticism, reach higher achievements, and ultimately have a greater sense of free will. As an entrepreneur having a growth mindset is what will lead you to wealth over mediocrity.
When it comes to defining a brand, many people often sway towards the visual aspects – their fonts, colors, and logos. But frequently overlooked when working on your brand foundation is your brand voice.
Your brand identity and colors can help you stand out and get noticed, but I believe it’s your voice that allows you to close more sales to scale your business.
When it comes to defining a brand, many people often sway towards the visual aspects – their fonts, colors, and logos. But frequently overlooked when working on your brand foundation is your brand voice.
Your brand identity and colors can help you stand out and get noticed, but I believe it’s your voice that allows you to close more sales to scale your business.
I’m sharing the one thing to keep in mind to align your content with your target audience. It may take a little leg work upfront but believe me; it will save you hours and hours of pain down the road when it’s complete!
As an entrepreneur, you are waking up to a full content creation schedule, client check-ins, product development recordings, personal development trainings, and social media updates.
Most of these tasks have in common YOU on camera or video – Whether that be a real camera, your computer screen, or your phone. Your face and what you wear are essential to how your brand is represented.
There’s no denying that stories have been told since the beginning of time. It’s how to build connections and understand one another on a deeper level. That’s why as a personal brand, you must use a story to trigger an emotional response from your audience.
Setting goals for your business is a practice many of us do without much thought or plan. It’s easy to set goals that we think will bring us true fulfillment and success… but without purpose and intention within them, you might be chasing achievements that won’t ever make you happy.
I hear it all the time. “I have a Facebook and Instagram account – do I really need a website too?” The answer is YES 100x over. I don’t care if you sell toilet paper, socks, or skincare… you need a website. And when I say website – I mean an online platform that you own where you host content. A social media platform cannot provide that for you no matter how much you love to use your social sharing apps. Most likely, this is a website home page with an attached blog.
Oh, and we're going to automate much of it. :)