how to scale a small business

Set Up To Scale Blog

A hub dedicated to providing small business owners with practical, insightful, and valuable content.

With over 20 years of entrepreneurial experience and successful partnerships with more than 80 brands, Kristin Korn is here to guide you on your path to strategic growth. Learn how to set up your business for scalable success with the right systems and expert insights.
Ep 78: The Mindset You Need To Become An Entrepreneur

Ep 78: The Mindset You Need To Become An Entrepreneur

 If you find yourself avoiding challenges and giving up easily – it’s time to rewire your mind into a growth mindset so you can start to learn from criticism, reach higher achievements, and ultimately have a greater sense of free will. As an entrepreneur having a growth mindset is what will lead you to wealth over mediocrity.

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Ep 77: How To Set Goals That Fulfill Not Frustrate

Ep 77: How To Set Goals That Fulfill Not Frustrate

When it comes to defining a brand, many people often sway towards the visual aspects – their fonts, colors, and logos. But frequently overlooked when working on your brand foundation is your brand voice.
 
Your brand identity and colors can help you stand out and get noticed, but I believe it’s your voice that allows you to close more sales to scale your business.
 

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Why Overlooking Your Brand Voice Is Losing You Valuable Followers

Why Overlooking Your Brand Voice Is Losing You Valuable Followers

When it comes to defining a brand, many people often sway towards the visual aspects – their fonts, colors, and logos. But frequently overlooked when working on your brand foundation is your brand voice.
 
Your brand identity and colors can help you stand out and get noticed, but I believe it’s your voice that allows you to close more sales to scale your business.
 

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Ep 74: What To Wear To Elevate Your Brand Immediately

Ep 74: What To Wear To Elevate Your Brand Immediately

As an entrepreneur, you are waking up to a full content creation schedule, client check-ins, product development recordings, personal development trainings, and social media updates.

Most of these tasks have in common YOU on camera or video – Whether that be a real camera, your computer screen, or your phone. Your face and what you wear are essential to how your brand is represented.

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Ep 72: 4 Ways to Create Short-Form Video Content That Connects on Instagram

Ep 72: 4 Ways to Create Short-Form Video Content That Connects on Instagram

So we all want new clients, right?! But there’s a piece of attraction that needs to happen to grow a reader’s trust and see you as the solution to their problem.

As I discussed in Episode 50, I rely on publishing content to my blog every week inside my simplistic sales process.

Nothing overwhelming, only one new article a week, which is manageable for very every business builder. This blog article allows me to refresh my social content, Pinterest pins, and video content weekly.

This leads me to share in today’s episode, “How to start writing an SEO-friendy blog post to boost your visibility.”

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Ep 70: Tell This Value Story To Sell More Products

Ep 70: Tell This Value Story To Sell More Products

Instead of product pushes and vomit, would you rather use content that can attract, influence, and convert? If you’re listing the features of your product, you’re doing it all wrong. Inside this article, I share how using a value story may just be the missing content strategy you need to scale your business and sell more products. Plus a FREE Framework Download Swipe File!

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Ep 69: A Website: 10 Reasons Why Your Business Needs One Immediately

Ep 69: A Website: 10 Reasons Why Your Business Needs One Immediately

I hear it all the time. “I have a Facebook and Instagram account – do I really need a website too?” The answer is YES 100x over. I don’t care if you sell toilet paper, socks, or skincare… you need a website. And when I say website – I mean an online platform that you own where you host content. A social media platform cannot provide that for you no matter how much you love to use your social sharing apps. Most likely, this is a website home page with an attached blog.

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