Set Up To Scale Blog
A hub dedicated to providing small business owners with practical, insightful, and valuable content.
Ep 95: The Simple Instagram Hashtag Formula for Beginners
Hashtags on Instagram remain one of the best free tools to get immediate eyes on your post. And when used correctly for your content can increase viewers on your post by 30-80%. Even as a hashtag beginner you can get your content in front of an audience who are already actively looking for posts like yours. Inside this article, I share my 3 Part Instagram Hashtag Formula for Beginners to help you get more eyes on your posts.
Ep 94: 3 Steps To Create Strong Brand Positioning
As an online seller of goods or services, you need to stand out and differentiate yourself from others in your industry. Even though you can’t control your customer’s mind, you can follow a well-defined brand strategy to positively influence your brand positioning in the eyes of your niche audience. Inside this article, I share the three steps to create strong brand positioning.
Ep 92: 4 Important Stages Of A Sales Funnel: What Are They?
There is so much chatter around sales funnels, sales stages, and strategies. I get it, it can be overly confusing even to someone who deals with marketing every day to keep the lingo all straight. In this article, I will share what the SALES FUNNEL for a potential client can look like if you follow my method. There are several generic methods online if you do a simple google search but I think you’ll find mine to be super useful and simple.
Ep 90: How To Define Your Ideal Client
Defining your ideal client is one of the most important elements of your brand strategy. Before ever building your website, creating your offer, or detailing specific services, you first need to understand who your audience is and what their needs are. Inside this article, I share how by defining a niche, the more you expand your audience, not shrink it. Plus, I offer my strategy for identifying your ideal client profile. Where to find them and how to create content to attract them!
Ep 88: What Colors To Wear To Immediately Boost Productivity
With content marketing and lead generation being a huge part of your business, you are consumed with video marketing and on-camera shots. One forgotten piece to this puzzle is what to wear to not only give yourself a boost of productivity but to appear friendly and approachable to your audience. Inside this article, I investigate the 6 Colors To Wear To Immediately Boost Productivity. By understanding COLOR more in-depth, you can kickstart your motivation and be more efficient as you work from home on projects, calls, content, and courses.
Ep 87: 12 Essential Business Tools You Need This Year
With so many ways to automate, streamline, and outsource the process of building and growing your business, how do you know which business tools to use? With over 20 years of experience in the online selling space, I’ve used multiple software and business tools. In this article, I share the Top 12 business tools you need this year to run your business more efficiently.
Lead Magnet Funnel: Why You Need One and How to Use Them
Is connecting with the right target audience and delivering valuable content a struggle for you? If you answered yes, you are not alone. It’s the single biggest problem for most business owners – how to land and keep new leads coming in.
In this episode, I share a proven, dependable, and profitable way to harness the power of lead magnets in your business.
Not only do lead magnets build a strong email list, help to grow your following, lift your authority and qualify your leads, but they allow you to scale your revenue.
So, before you even ask – yes, you need a lead magnet, and here’s why and how to use one.
Ep 85: How To Use Blog Content To Create Sustainable Trust
If you are blogging, you know that it is an incredible lead-generating feature. So since you are taking the time to research, format, optimize for SEO and publish your blog articles every month, let’s make sure you are using and re-using this valuable content to the best of your ability to build trust with your readers.
Ep 84: 3 Impactful Tasks You Need To Automate
As an online business owner, you find yourself busy day in and day out. Between promoting your business on social media, communicating with current customers, and trying your best to gain new ones – It’s a lot to do as a solopreneur.
So what if there was a way to take the tasks you find yourself repeating day in and day out and start automating them?
Ep 83: 5 Reasons You Should Automate Your Business
I know the immediate value that automation can create in a business. And in this article, I want to help you understand how you can start to automate parts of your business and finally make the switch from burned out to beaming with absolute freedom. The freedom comes when you don’t have to open a laptop on vacation or even check one single message when at your kid’s sporting event. I shared the 5 reasons I believe you should automate your business and become an entrepreneur.
Ep 81: 4 Reasons You Don’t Need To Be Empowered To Start A Business
Phrases like empowered women, women empowerment, and positively empowered are thrown around more often these past few years. But what if they are doing more harm than good when it comes to encouraging women to start new businesses? Inside this article, I break down the mean of EMPOWERING women and why you might think twice about using that term again. Read along as I share 4 Reasons You Don’t Need To Be Empowered To Start A Business!
Ep 80: How To Find Your Purpose In A Traditional Career Path
In this interview with Kristin Longacre, she shares how she was able to find her purpose in a traditional career path. I think you’ll find so much inspiration! Let’s dive in.
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