how to scale a small business

Set Up To Scale

Build Your Brand. Scale Your Systems. Stay True to Yourself.

“Set Up To Scale” is the go-to podcast and blog for entrepreneurs ready to simplify their marketing while prioritizing authenticity. Hosted by marketing strategist Kristin Korn, this show dives into evergreen strategies, automation, and faceless marketing systems to help you build a sustainable and profitable brand – without the constant pressure of being “on.” Tune in weekly for actionable insights and fresh perspectives on scaling smarter, not louder.

Ep 82: Why Using Caption Templates Hurts Your Brand Long-Term

Ep 82: Why Using Caption Templates Hurts Your Brand Long-Term

Of course you are using social media to grow your business but you get stressed when writing captions and know what to say. You’ve often resorted to copying and pasting what others are posting or using fill-in-the-blank caption templates to escape this frustration. But what if this content strategy or lack thereof was doing more harm than good? Inside this article, I share the two reason why you get stressed and the three things you need to do first to get unstuck!

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Ep 22: Do The Hard Today To Be Happier Tomorrow

Ep 22: Do The Hard Today To Be Happier Tomorrow

Boy, is that easier said than done. Especially when hard looks like missed sales goals, flopped ads, email unsubscribes, client return requests and alllll the things that get us down and out.

And no… all the cute Insta quotes in the world can’t pick us back up at times.

When we want things to be easy or at minimum handed a clear path to success… and we expect our actions to bring us closer to our goals… we are inevitably disappointed when things don’t go as planned. 

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Ep 21: Ditch Multi-Tasking For This Time-Saving Trick: with Special Guest Jenny Taylor

Ep 21: Ditch Multi-Tasking For This Time-Saving Trick: with Special Guest Jenny Taylor

Multitasking seems like a great way to get a lot done at once. I mean us entrepreneurs are always looking to save time and get more things done so if we can knock different tasks right after one another or at once – isn’t that a good way to increase productivity?

While multitasking might seem like you are accomplishing many things at once, research has shown that our brains are not nearly as good at handling multiple tasks as we like to think we are.

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Ep 20: My #1 Secret To Writing Magnetic Copy

Ep 20: My #1 Secret To Writing Magnetic Copy

Whether it’s a weekly email you send out to your list, an Instagram post, a blog entry, or you are building a sales page for your digital product offer… we all strive to write copy that draws the reader closer to us and deepens our connection with them, right?
 
I train a lot about this in my Content Marketing Step of my Stay in Your Lane Brand Method.
 
What we really want is writing that’s compelling, interesting, and unique to use.
 
We need copywriting that’s magnetic.

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Ep 19: Why It’s Not Too Late To Be A Beginner: with Special Guest Kelly Shepherd

Ep 19: Why It’s Not Too Late To Be A Beginner: with Special Guest Kelly Shepherd

Ever wonder what the world’s most successful entrepreneurs looked like when they first started?

Ding, Ding, Ding…

Like beginners. They had no clue what they were doing. 

Seriously. No one has it all figured out, especially in the early days.

But if you ever want to hit goals and reach the success you dream of – you must train yourself to start BEFORE you’re ready.

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Ep 18: How To Use Your Superpower To Attract New Clients

Ep 18: How To Use Your Superpower To Attract New Clients

Every personal brand has a unique set of core beliefs that shape who you are as a brand. I covered these in a two-part podcast series in episodes #5 and #6  if you need a refresher to discover yours.

Once your beliefs are uncovered, your “superpowers” help guide your vision, strengthen your authority, differentiate your brand, and attract customers that love you.

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Ep 17: 5 Reasons Why Talking to Fewer People Will Increase Your Profits

Ep 17: 5 Reasons Why Talking to Fewer People Will Increase Your Profits

Ok so you start a business you have a product or collection of products to sell and you start marketing all of them to everyone in your timeline right? I mean success will come faster if you offer a range of services… the more the merrier.

Because after all… if you just chose to market ONE THING how will you ever get enough customers?

Boy oh boy was this was one area in my business that I missed the mark on big time in the beginning. 

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Ep 14: The 5-Step Method For Building A Direct Sales Business On The Web

Ep 14: The 5-Step Method For Building A Direct Sales Business On The Web

If there’s one business that’s easy to start and one you can make income right away with, it’s one in direct sales — having been a part of a few direct sales models in my day, I’ve seen marketing done well, while also done horribly wrong.

With over eight years of experience in this space, I’ve used a simple system to grow my business portfolio into a six-figure annual income while being a part of multiple direct sales companies. 

Press play right now on Branding Bites Podcast Episode 14 as I share the first mistake I made in my direct sales business and my 5-Step Method For Building A Direct Sales Business On The Web. A proven way to attract new clients, create engagement, and grow your online sales… in less than 30 days!

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Ep 12: The #1 Productivity Hack Every Business Owner Needs To Use

Ep 12: The #1 Productivity Hack Every Business Owner Needs To Use

Let’s get real. Feeling completely overwhelmed and exhausted in your personal or professional life has nothing to do with how many awake hours you have to work.
 
It’s because the hours you do have you spend too much time trying to juggle more than one thing.
 
The highest cost of doing multiple things at once is a gradual, long-term decline in your productivity and satisfaction.
 
If I’m being honest, When you get in the habit of always dividing your attention you are half-assing every activity or task you do.

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