how to scale a small business

Set Up To Scale Blog

A hub dedicated to providing small business owners with practical, insightful, and valuable content.

With over 20 years of entrepreneurial experience and successful partnerships with more than 80 brands, Kristin Korn is here to guide you on your path to strategic growth. Learn how to set up your business for scalable success with the right systems and expert insights.
Ep 20: My #1 Secret To Writing Magnetic Copy

Ep 20: My #1 Secret To Writing Magnetic Copy

Whether it’s a weekly email you send out to your list, an Instagram post, a blog entry, or you are building a sales page for your digital product offer… we all strive to write copy that draws the reader closer to us and deepens our connection with them, right?
 
I train a lot about this in my Content Marketing Step of my Stay in Your Lane Brand Method.
 
What we really want is writing that’s compelling, interesting, and unique to use.
 
We need copywriting that’s magnetic.

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Ep 19: Why It’s Not Too Late To Be A Beginner: with Special Guest Kelly Shepherd

Ep 19: Why It’s Not Too Late To Be A Beginner: with Special Guest Kelly Shepherd

Ever wonder what the world’s most successful entrepreneurs looked like when they first started?

Ding, Ding, Ding…

Like beginners. They had no clue what they were doing. 

Seriously. No one has it all figured out, especially in the early days.

But if you ever want to hit goals and reach the success you dream of – you must train yourself to start BEFORE you’re ready.

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Ep 18: How To Use Your Superpower To Attract New Clients

Ep 18: How To Use Your Superpower To Attract New Clients

Every personal brand has a unique set of core beliefs that shape who you are as a brand. I covered these in a two-part podcast series in episodes #5 and #6  if you need a refresher to discover yours.

Once your beliefs are uncovered, your “superpowers” help guide your vision, strengthen your authority, differentiate your brand, and attract customers that love you.

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Ep 17: 5 Reasons Why Talking to Fewer People Will Increase Your Profits

Ep 17: 5 Reasons Why Talking to Fewer People Will Increase Your Profits

Ok so you start a business you have a product or collection of products to sell and you start marketing all of them to everyone in your timeline right? I mean success will come faster if you offer a range of services… the more the merrier.

Because after all… if you just chose to market ONE THING how will you ever get enough customers?

Boy oh boy was this was one area in my business that I missed the mark on big time in the beginning. 

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Ep 14: The 5-Step Method For Building A Direct Sales Business On The Web

Ep 14: The 5-Step Method For Building A Direct Sales Business On The Web

If there’s one business that’s easy to start and one you can make income right away with, it’s one in direct sales — having been a part of a few direct sales models in my day, I’ve seen marketing done well, while also done horribly wrong.

With over eight years of experience in this space, I’ve used a simple system to grow my business portfolio into a six-figure annual income while being a part of multiple direct sales companies. 

Press play right now on Branding Bites Podcast Episode 14 as I share the first mistake I made in my direct sales business and my 5-Step Method For Building A Direct Sales Business On The Web. A proven way to attract new clients, create engagement, and grow your online sales… in less than 30 days!

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Ep 12: The #1 Productivity Hack Every Business Owner Needs To Use

Ep 12: The #1 Productivity Hack Every Business Owner Needs To Use

Let’s get real. Feeling completely overwhelmed and exhausted in your personal or professional life has nothing to do with how many awake hours you have to work.
 
It’s because the hours you do have you spend too much time trying to juggle more than one thing.
 
The highest cost of doing multiple things at once is a gradual, long-term decline in your productivity and satisfaction.
 
If I’m being honest, When you get in the habit of always dividing your attention you are half-assing every activity or task you do.

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Ep 11: My One Unexpected Joy From 2019 That Could Bring You More Clarity

Ep 11: My One Unexpected Joy From 2019 That Could Bring You More Clarity

As we close out 2019 and enter a new year and a new decade it’s only appropriate to honor the past year by celebrating your joys, mourning your losses, and shaking your head at the wonder of all of it.

Today I wanted to get very honest and transparent with you and share an unexpected joy of mine from 2019.

I know many of you have direct sales experience or are currently in one so I think this story will help you in many ways find clarity if you are thinking of expanding or pivoting your business portfolio.

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Ep 9: How to Confront the ‘Comparison Trap’ With a Gratitude State of Mind

Ep 9: How to Confront the ‘Comparison Trap’ With a Gratitude State of Mind

Gratitude seems to be more top of mind at the end of the year and rather than doing the basic … I’m grateful for (fill in the blank), today I’m going to dig into why we have such a hard time with being grateful.
 
Because let’s face it… the reason we can’t be grateful for what we have is that we are constantly comparing it to what someone else has.
 
So why is this? Why can’t we just be grateful for the blessings in front of us right now? Instead of going that step further with the comparison.

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