Set Up To Scale
Build Your Brand. Scale Your Systems. Stay True to Yourself.
“Set Up To Scale” is the go-to podcast and blog for entrepreneurs ready to simplify their marketing while prioritizing authenticity. Hosted by marketing strategist Kristin Korn, this show dives into evergreen strategies, automation, and faceless marketing systems to help you build a sustainable and profitable brand – without the constant pressure of being “on.” Tune in weekly for actionable insights and fresh perspectives on scaling smarter, not louder.
Ep 34: How To Create More Income Streams In Your Business
In this episode, I’m setting fear aside and using my voice to eliminate shame from the workplace and beyond. Allow me to share why the decision to change should come from a conscious effort to learn… not by attacking another’s character.
Ep 33: Eliminating Shame In The Workplace And Beyond
In this episode, I’m setting fear aside and using my voice to eliminate shame from the workplace and beyond. Allow me to share why the decision to change should come from a conscious effort to learn… not by attacking another’s character.
Ep 32: Three Sleazy Sales Tactics to Avoid And What To Do Instead
We’ve all been pressured to purchase a product… whether it be a pair of jeans or a new car. And by going through that sleazy buying process we can assume all sales careers mean you need to act that way to make a sale… But that couldn’t be further from the truth.
So today I want to share with you three sleazy sales tactics to avoid and what to do instead. And these tactics pop up whether you are in direct sales, a brick a mortar store, or an online-based business. You’ve seen them all and possibly even done them yourself. By understanding what to do instead you’ll know how to create a win-win for you and your prospective buyer.
Ep 31: The Emotional Effects Of A Career Pivot No One Talks About
Today I want to talk about a subject that is completely swept under the rug when it comes to job or career pivots. And that is the emotional effect of pivoting your career path.
Putting Your Face Front And Center To Immediately Connect
You already know that how you market your brand determines how successful it will be. So to have new leads continually drop into your sales process, you need to use the best marketing strategies to connect with your audience. Inside this article, I share with you the BEST marketing strategy to use to build the strongest relationship with your audience possible. Oh… and it’s the best at conversions too.
Ep 29: How to Stay On-Trend While Remaining On-Brand
As an online marketer, it’s important to keep a close eye on what’s trending around us… whether you are a local business or an online entrepreneur.
You want to deliver relevant and relatable content to your target market but at the same time, you need to stay within your content strategy.
When you get too off-topic your audience can broaden too much. Which in return leads you right back to where you were when you were struggling to attract the right audience to your brand.
Ep 28: The Exact Caption Writing Framework I Use To Attract My Niche
When I reflect on my own journey of how I’ve used and reacted to social media I always come back to the idea that many see success on social media as having high engagement ratings.
* We seek validation that what we are doing is making an impact.
* That the time we are spending on writing captions and blog posts and podcasts is worth it.
* That someone out there is paying attention to our message.
Press play on this episode where I share with you what I’m doing instead of seeking validation through likes, comments, and follower count. It may just change the way you look and feel about content for good.
Ep 27: How Pinterest Marketing Can Be Your Biggest Lead Generator
Today I’m being joined with my friend and brand consulting client Jennifer Burkhart. She will be answering questions I toss at her during a live consulting session – so I can help her with her social media content strategy.
Ep 26: 3 Ways To Create A More Impactful Brand Online
When I reflect on my own journey of how I’ve used and reacted to social media I always come back to the idea that many see success on social media as having high engagement ratings.
* We seek validation that what we are doing is making an impact.
* That the time we are spending on writing captions and blog posts and podcasts is worth it.
* That someone out there is paying attention to our message.
Press play on this episode where I share with you what I’m doing instead of seeking validation through likes, comments, and follower count. It may just change the way you look and feel about content for good.
Ep 25: Become a Secret Santa When It Comes To Content Validation
When I reflect on my own journey of how I’ve used and reacted to social media I always come back to the idea that many see success on social media as having high engagement ratings.
* We seek validation that what we are doing is making an impact.
* That the time we are spending on writing captions and blog posts and podcasts is worth it.
* That someone out there is paying attention to our message.
Press play on this episode where I share with you what I’m doing instead of seeking validation through likes, comments, and follower count. It may just change the way you look and feel about content for good.
Ep 24: How To Market Your Online Business During Uncertain Times
There’s no denying everyone is living in a bit of fear right now… with their health, their food supply, their mental well being, their family, kids schooling, all the things that usually don’t consume this much worry and brain space.
Besides the usual day to day life – we then have an online business to keep afloat.
Then the question you’re suddenly asking is..
“How do I market my online business and personal brand while being sensitive to the current environment?”
Ep 23: Why It May Be Time To Marie Kondo Your Content Marketing Strategy
You’ve heard her voice loud and clear – Out with the clutter – if it doesn’t spark joy then we don’t need it.
And in today’s episode, I’m not just talking about your underwear drawer or food pantry. The same goes for the content marketing strategy in your business.
Used to experts would say – show up every day – be seen – get in from of your customers – just post something.
But that was so 2018 and early 2019.
Yes – consistency and staying top of mind of your audience will always be key. But it’s not about quantity over quality.
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