Set Up To Scale
Build Your Brand. Scale Your Systems. Stay True to Yourself.
“Set Up To Scale” is the go-to podcast and blog for entrepreneurs ready to simplify their marketing while prioritizing authenticity. Hosted by marketing strategist Kristin Korn, this show dives into evergreen strategies, automation, and faceless marketing systems to help you build a sustainable and profitable brand – without the constant pressure of being “on.” Tune in weekly for actionable insights and fresh perspectives on scaling smarter, not louder.
Ep 48: How To Prevent Social Media From Impacting Your Mental Health
We as human beings are social creatures – we need to be around others to thrive in life. In-person connections can ease stress, anxiety, and depression, boost self-worth, provide comfort and joy, prevent loneliness, and even add years to your life.
So when these connections are made it makes a huge impact on our mental health and overall happiness.
But as technology has advanced we tend to rely on social media platforms such as Facebook, Twitter, YouTube, and Instagram to fill that connection need.
Ep 47: The Only Way Direct Sales Reps Can Withstand A Company Pivot
So many times clients who are in direct sales will come to me tripped up being able to tie together who they are as a mom, business builder, and a direct sales rep.
They understand that personal branding is important to their success but they struggle with how to promote a personal brand – themselves! – and not a company.
Ep 46: Find Your Brand Colors In These 4 Unexpected Places
Whether you in the beginning stages of promoting your personal brand instead of the company you rep for or you’re in the midst of a new business start-up or you have been dragging your feet on a re-brand – today I want to share where you can look to find inspiration for your brand colors.
Ep 45: 4 Social Media Mistakes You Are Making
So let me just start off by saying you should never rely on social media to build your business.
What?! did I really just say that? Don’t use social media to grow your business, make more sales, connect with more people?
Well yes and no. Let me explain…
Using my Stay in Your Lane Brand Method and the Sales Process I teach – the goal of content marketing should be to build your email list.
Yes – your email list should be your top priority every time you put content out even if that’s on social media.
Ep 44: 5 Ways To Make Sure Your Lead Magnet Isn’t A Big Fail
A lead magnet allows you to grow your email list with ideal clients. But what happens if your lead magnet isn’t performing as you hoped? Do you need to ditch the whole thing and give up? Start over? Probably not! In this article, I share five ways to assure your lead magnet doesn’t fail – and more importantly how a good lead magnet can convert profits for your business on automation!
Ep 43: Branding in Basketball: Two Key Ways College Athletics Uses Social Media
So today, instead of talking to you myself about how branding is used in college athletics I have a special guest with me – my husband and college men’s basketball head coach for SEMO – Southeast Missouri State University – Brad Korn.
Ep 42: Three Ways To Grow Your Client Leads Using Social Media
It’s no secret that I love social media for creating deeper connections with my clients – but do you know that there’s a simple strategy I use to do this?
There is.
If you are feeling overwhelmed when it comes to what to post to social media to grow your business… I want to break it down for you in this episode. Get ready… I’m sharing THREE WAYS to grow your client leads using social media and from here on out your “overwhelm” with content will be gone!
Ep 41: Is Your Website Costing You, Clients? How To Best Grab A User’s Attention In Under 12 Seconds.
In this article, I share with you the TWO main areas of a home page (landing page) that are vital to your clients’ staying on your page for more than 12 seconds. Stop losing clients and use these strategies to communicate effectively and reinforce your brand. Let’s work on your small business website design!
Ep 40: Overcoming Being Paralyzed By The Lie Of Perfection
I talk to a lot of business builders about what holds them back. Why do they drag their feet when doing things that they know will grow their business?
Their reply 9 times out of 10 always has to do with some sort of fear…. But when I really think about fear – isn’t fear present in our minds because we are always chasing perfection?
The perfect headshot, the perfect caption, the perfect grid, the perfect sales page, the perfect email… and producing the perfect product.
If we could reach PERFECTION then we’d have no fear of what others thought. Fear of other people’s opinions.
So how do we combat this? How do we overcome showing up to the world as imperfect and being totally OK with someone having an opinion of us?
This is definitely a voyage I’ve personally been on for years and years and inside this episode, I’m going to share what I’ve done to combat this paralyzation of my business when it comes to “striving for perfection.”
Ep 39: How To Stand Out When You’re All Selling The Same Thing
Are there hundreds if not thousands of other people who sell the same thing as you?
This could be the case if you are part of a direct sales business and sell oils, skincare, lotions, or supplements…
Maybe you have your own online shop filled with mugs, shirts, and journals – some custom and some drop-shipped – but overall the sayings you sell on your merchandise resemble other retailers.
Or maybe you’re a creative and you design custom birthday signs, watercolor paintings or pencils drawings.
Either literally or figuratively – you are all selling the same thing.
Have you ever really thought about that?
Ep 38: How to Motivate Anyone, Anytime, Anywhere
If I’ve heard it once I’ve heard it 100x times…. “If I could just motivate my team I’d reach (my goal).”
This is usually heard on repeat in the direct sales industry when you’re trying to reach some sort of goal where you need more sales for the month in order to reach a volume or title goal. If you’ve ever tried to manage any sort of team before I know you’ve said it to.
Ep 37: Two Ways To Leverage Your Influence
For the last year, I’ve been focused on teaching women how to leverage their influence to monetize their brand.
What it comes down to is I believe your brand influence is made up of your layers and layers of pivots, life cycles, lessons, and experiences. When you communicate this you create influence.
Meaning the more consistently you voice your message – the more influence you create.
And the more people you can empower with your influence.
Today on this episode I want to share with you TWO ways that I teach business builders to leverage their influence no matter what kind of business they are building or have yet to start creating.
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