Set Up To Scale Blog
A hub dedicated to providing small business owners with practical, insightful, and valuable content.
Ep 43: Branding in Basketball: Two Key Ways College Athletics Uses Social Media
So today, instead of talking to you myself about how branding is used in college athletics I have a special guest with me – my husband and college men’s basketball head coach for SEMO – Southeast Missouri State University – Brad Korn.
Ep 42: Three Ways To Grow Your Client Leads Using Social Media
It’s no secret that I love social media for creating deeper connections with my clients – but do you know that there’s a simple strategy I use to do this?
There is.
If you are feeling overwhelmed when it comes to what to post to social media to grow your business… I want to break it down for you in this episode. Get ready… I’m sharing THREE WAYS to grow your client leads using social media and from here on out your “overwhelm” with content will be gone!
Ep 41: Is Your Website Costing You, Clients? How To Best Grab A User’s Attention In Under 12 Seconds.
In this article, I share with you the TWO main areas of a home page (landing page) that are vital to your clients’ staying on your page for more than 12 seconds. Stop losing clients and use these strategies to communicate effectively and reinforce your brand. Let’s work on your small business website design!
Ep 40: Overcoming Being Paralyzed By The Lie Of Perfection
I talk to a lot of business builders about what holds them back. Why do they drag their feet when doing things that they know will grow their business?
Their reply 9 times out of 10 always has to do with some sort of fear…. But when I really think about fear – isn’t fear present in our minds because we are always chasing perfection?
The perfect headshot, the perfect caption, the perfect grid, the perfect sales page, the perfect email… and producing the perfect product.
If we could reach PERFECTION then we’d have no fear of what others thought. Fear of other people’s opinions.
So how do we combat this? How do we overcome showing up to the world as imperfect and being totally OK with someone having an opinion of us?
This is definitely a voyage I’ve personally been on for years and years and inside this episode, I’m going to share what I’ve done to combat this paralyzation of my business when it comes to “striving for perfection.”
Ep 39: How To Stand Out When You’re All Selling The Same Thing
Are there hundreds if not thousands of other people who sell the same thing as you?
This could be the case if you are part of a direct sales business and sell oils, skincare, lotions, or supplements…
Maybe you have your own online shop filled with mugs, shirts, and journals – some custom and some drop-shipped – but overall the sayings you sell on your merchandise resemble other retailers.
Or maybe you’re a creative and you design custom birthday signs, watercolor paintings or pencils drawings.
Either literally or figuratively – you are all selling the same thing.
Have you ever really thought about that?
Ep 38: How to Motivate Anyone, Anytime, Anywhere
If I’ve heard it once I’ve heard it 100x times…. “If I could just motivate my team I’d reach (my goal).”
This is usually heard on repeat in the direct sales industry when you’re trying to reach some sort of goal where you need more sales for the month in order to reach a volume or title goal. If you’ve ever tried to manage any sort of team before I know you’ve said it to.
Ep 37: Two Ways To Leverage Your Influence
For the last year, I’ve been focused on teaching women how to leverage their influence to monetize their brand.
What it comes down to is I believe your brand influence is made up of your layers and layers of pivots, life cycles, lessons, and experiences. When you communicate this you create influence.
Meaning the more consistently you voice your message – the more influence you create.
And the more people you can empower with your influence.
Today on this episode I want to share with you TWO ways that I teach business builders to leverage their influence no matter what kind of business they are building or have yet to start creating.
Ep 36: How To Discover, Attract And Talk To Your Niche Audience
You’ve heard you need to niche down your business in order to grow your profits but how do you exactly do that?
Ep 35: The #1 Secret To Choosing A Digital Product To Sell
Inside this episode, we will talk about what digital product you should sell. And by doing so we are going to dig into the skills and passions you have that you’ve been unintentionally hiding.
Ep 34: How To Create More Income Streams In Your Business
In this episode, I’m setting fear aside and using my voice to eliminate shame from the workplace and beyond. Allow me to share why the decision to change should come from a conscious effort to learn… not by attacking another’s character.
Ep 33: Eliminating Shame In The Workplace And Beyond
In this episode, I’m setting fear aside and using my voice to eliminate shame from the workplace and beyond. Allow me to share why the decision to change should come from a conscious effort to learn… not by attacking another’s character.
Ep 32: Three Sleazy Sales Tactics to Avoid And What To Do Instead
We’ve all been pressured to purchase a product… whether it be a pair of jeans or a new car. And by going through that sleazy buying process we can assume all sales careers mean you need to act that way to make a sale… But that couldn’t be further from the truth.
So today I want to share with you three sleazy sales tactics to avoid and what to do instead. And these tactics pop up whether you are in direct sales, a brick a mortar store, or an online-based business. You’ve seen them all and possibly even done them yourself. By understanding what to do instead you’ll know how to create a win-win for you and your prospective buyer.
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