My 20+ year entrepreneur journey is full of ups and downs, but the highlights are about embracing who I am and finding clever workarounds when digital life throws curveballs at me. As an introvert at heart, the thought of being on camera 24/7? Yeah, it freaked me out. I needed to feel ready and confident to market my businesses.

By 2021, I cracked the code with SEO and faceless marketing. I turned a blog into an organic traffic magnet and leveraged paid ads and email marketing to connect with new audiences – no expensive brand shoots or daily videos needed. The real game-changer? Realizing that evergreen content and automation could keep my business thriving without the constant pressure to be camera-ready. I’m all about growing a business in a way that’s scalable and sustainable, minus the burnout.

In a world that’s obsessed with being seen, I’m showing there’s another way. Through the services offered at CORE Brand Marketing and the courses taught inside Set Up To Scale, I’m lighting the path for anyone looking to take control of their business narrative without losing themselves in the process.