Yep! That about sums ME up!
What am I overly passionate about?
Glad you asked! :)
I love guiding purpose-driven CEOs on how to turn a passion or interest into a profitable brand-focused business they are proud to build and monetize using a strategic online marketing plan.
What that means is I want to pull from your past experiences, which I call your brand influence, to help you monetize your brand and empower others!
When not logged in working from my home office in Cape Girardeau, Missouri - you can catch me sitting on our back deck, sipping margaritas, attending sporting events, or traveling. I love happy hour with girlfriends and will never pass up a Mexican meal.
My Family >>
Medium beans coffee cup galão, seasonal americano caramelization fair trade, mazagran filter caffeine to go doppio mug that cup, barista lungo extraction french press instant. Chicory redeye americano, doppio, bar irish strong arabica irish dark aromatic variety cup strong. Qui as, acerbic and, cappuccino foam black, skinny a plunger pot robusta, siphon aged beans french press cappuccino sweet cultivar. Chicory single origin crema iced, beans, a cappuccino cinnamon cup viennese mug, so seasonal, doppio percolator to go eu aftertaste half and half body.
Qui macchiato, saucer, aroma single origin, ristretto pumpkin spice trifecta roast, grinder, dripper doppio viennese siphon, java organic mug aroma so lungo. Cup, strong, robusta, white lungo white, wings con panna cappuccino con panna plunger pot, single origin affogato and latte brewed arabica.
| Cold weather, give me the desert or island any day
| Anything spicy, I know I'm in the minority here
| Set schedules, I'm a free spirit through and through
| Shopping in a store, online shopping for the win
| Scary movies... no thanks!
| Small talk
| Fake people
| Strolls on the beach, feeling the sun on my back
| Distressed denim and graphic tees
| Margarita on the rocks with salt
| Daily devotion and long talks with the man above
| Sushi with extra soy sauce
| Deep conversations
| Queso and Guacamole
"When we live a passion-filled life we are living on Purpose... and that is the Purpose of Life."
caribbean islands visited
Our family of four humans + 1 cat + dog live in a small Missouri town brought here by my husband's college coaching profession.
His 16-year Division I basketball coaching career has blessed us with many lifelong friendships, experiences, and bucket list trips.
We dream of venturing out of the humid midwest to the dry, southern desert to enjoy warmer weather year-round. Our love is to travel and deposit new family memories. We try to visit the Caribbean at least twice a year and have become obsessed with the relaxed, gorgeous island life. So far our fav spots are Turks & Caicos Islands and Exuma, Bahamas.
new home builds we've lived in
years i lived on our family farm in IL
streams of income we have
A few years into my direct sales business (2015), I became frustrated with the copy and paste marketing tactics reinforced throughout our industry. As a creative, I knew there had to be other ways to connect with my audience than with company photos and sales captions.
If I was sick and tired of seeing the same images and promotions in my timeline, I knew my readers had to feel the same way. So I searched high and low for a road map to help me stand out.
I turned to internet marketers, influencers, bloggers, authors, others in my direct sales industry. I bought over $10,000 in online courses + workbooks to LEARN how to grow an online business.
But to be honest... I couldn’t find what I was looking for in an online marketing plan.
Often, what others were teaching didn't exactly fit my industry - or I didn't agree with the marketing tactics practiced across our channel.
So I threw out the parts that made me cringe and leaned on my intuition and took action.
By reflecting on my experiences and sharing my beliefs, I created content around myself as a brand. I was thus making connections with readers and new clients in a way I had never done before.
As I continued to narrow down my core focus, I grew my business faster by focusing on a smaller niche of people with a specific need.
It didn't take long when other business builders took notice and wanted to learn what I was doing.
In 2017 I took action when God gave me an idea to start an email subscription for personal brand marketing tips.
What started as 11 clients in my first month has grown into over 3,000 female business builders learning my method in my first three years.
As I reflected on what I did ‘RIGHT’ in my business, I created the road map I wish I would’ve had from the start.
I believe the key to securing a lasting business is using your personal experiences to connect with others. Using my Stay in Your Lane Brand Method, I offer women a roadmap to discover the fortune (influence!) that lies within their brand and leverage it to make their business more profitable faster.
Today, I’ve established a personal brand consulting agency to help women who want a strategic online marketing plan go from feeling stuck and stagnant to having a confident, brand-focused business.
my brand story
Stop talking about this is the year you take your business to the next level and do it! Inside this online community you'll discover your voice, share your story, and develop your brand in a humble, confident, and impactful way.
Lacking a consistent visible presence with a cohesive aesthetic? Meaning, does your content visually look out of whack? Not giving the best first impression? For brand elements, logos, and more...
You know that online education can make an impact on your business, and you've come to me for my best advice on leveraging your knowledge to create content or a digital product? You got it! Start here.
I believe when you can think less about actually monetizing and put more effort into living out your brand influence to solve the problems of others, you’ll find more success with deeper connections. That’s what makes my signature Stay in Your Lane Brand Method so valuable.
This is your moment in time.
People’s attention is online.
You have the key to solving their problem.
If you want to reap the rewards of this digital era, you must become more digital. It's time to leverage your knowledge (your brand influence!) to make your brand more profitable, faster.