Yep! That about sums ME up!

What am I overly passionate about?
Glad you asked! :)

I love guiding purpose-driven CEOs on how to turn a passion or interest into a profitable brand-focused business they are proud to build and monetize using a strategic online marketing plan.

What that means is I want to pull from your past experiences, which I call your brand influence, to help you monetize your brand and empower others!

When not logged in working from my home office in Cape Girardeau, Missouri - you can catch me sitting on our back deck, sipping margaritas, attending sporting events, or traveling. I love happy hour with girlfriends and will never pass up a Mexican meal.

hey, it's Kristin

My Family >>


| Cold weather, give me the desert or island any day
| Anything spicy, I know I'm in the minority here
| Set schedules, I'm a free spirit through and through
| Shopping in a store, online shopping for the win
| Scary movies... no thanks!
| Small talk
| Fake people


| Strolls on the beach, feeling the sun on my back
| Distressed denim and graphic tees
| Margarita on the rocks with salt
| Daily devotion and long talks with the man above
| Sushi with extra soy sauce
| Deep conversations
| Queso and Guacamole


"When we live a passion-filled life we are living on Purpose... and that is the Purpose of Life."

caribbean islands visited

Our family of four humans + 1 cat + dog live in a small Missouri town brought here by my husband's college coaching profession.

His 16-year Division I basketball coaching career has blessed us with many lifelong friendships, experiences, and bucket list trips.

We dream of venturing out of the humid midwest to the dry, southern desert to enjoy warmer weather year-round. Our love is to travel and deposit new family memories. We try to visit the Caribbean at least twice a year and have become obsessed with the relaxed, gorgeous island life. So far our fav spots are Turks & Caicos Islands and Exuma, Bahamas. 


new home builds we've lived in


years i lived on our family farm in IL


streams of income we have


korn crew

how did it all start?

A few years into my direct sales business (2015), I became frustrated with the copy and paste marketing tactics reinforced throughout our industry.

As a creative, I knew there had to be other ways to connect with my audience than with company photos and sales captions.

If I was sick and tired of seeing the same images and promotions in my timeline, I knew my readers had to feel the same way. So I searched high and low for a road map to help me stand out.

I turned to internet marketers, influencers, bloggers, authors, others in my direct sales industry. I bought over $10,000 in online courses + workbooks to LEARN how to grow an online business.
But to be honest, I couldn’t find what I was looking for in an online marketing plan. Often, what others were teaching didn’t exactly fit my industry - or I disagreed with the marketing tactics practiced across our channel.
So I threw out the parts that made me cringe and leaned on my intuition and took action.

By reflecting on my experiences and sharing my beliefs, I created content around myself as a brand. I was thus making connections with readers and new clients in a way I had never done before.

As I continued to narrow down my core focus, I grew my business faster by focusing on a smaller niche of people with a specific need. It didn’t take long when other business builders noticed and wanted to learn what I was doing.

In 2017 I took action when God gave me an idea to start an email subscription for personal brand marketing tips. What began as 11 clients in my first month grew to over 400 paying clients two years later.

But I didn’t stop there.
I’ve always been a ‘systems girl.’ Meaning, I want my business to run without me being present to run it. So I took all the parts of my business and did just that. I automated it and developed my CORE Simplistic Sales Process.

Doing so freed up so much time that I could launch CORE Brand Marketing Group in October of 2020 to offer 1:1 creative and marketing strategy for serious online business builders. 

Today I’m proud to offer a DIY - do it yourself option inside my online courses or a DFY - done for you option inside my marketing group.

Options that allow you to TAKE ACTION and serve the people God sent you here to help - humbly and confidently - while allowing you more TIME with those you love.

Yes, it would be best if you wrapped your business with love and attention, but you don’t need to be INSIDE it 24/7 when you have a simplistic sales process in place.

As I reflect on what I did ‘RIGHT’ in my business over the years, I created the Brand Roadmap I wish I would’ve had from the start. 

my brand story


just what I need!

Inside this female-only online resource library and community find accountability, a support system, a business building framework, and women who've had experience where you are today.



We build for you a confident, brand-focused, and automated online business by applying a simplistic sales process fueled by your brand’s CORE Foundation and backed by our strategic quality.


let me start here!

I have perfected online business-building over the past 20+ years and teach you everything I've learned inside my signature Automated Business Bootcamp. If you are a DIYer this is the option for you!

ways to work together...

contact me below

sign up to receive branding and business tips in your inbox!

stay in touch!