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stay in your lane

Ever felt that if you just had a road map... a step by step old school road map that says START HERE, set out for these mile markers, then you'll be on your way to your destination as a successful business owner with a strong personal brand?

I don't know if it's because I'm a creative, but I crave a visual explanation. Show me where I am, then show me where I can go... and lastly, tell me what I need to do TODAY to get there. Pretty please?

My friend, get ready. I have your personal branding road map, and I have it segmented into the stages of your brand and business that you need most TODAY. Above all, along your journey, you will learn how to focus on your brand to Stay In Your Lane!

let's build your brand + business

to best help you where you are, which stage are you in today?

You have an urge to start a business or recently started a business but you are lost on what your brand is or how to attract people to your business.

You own a business and although it may be growing at a snails pace you are in this for the long haul. You are ready to put real purpose and intention into attracting more of your ideal clients but lost on where to invest time in. 

Your stake is in the ground and you are full speed ahead.  You are ready to take your business to a completely other level and need the tools to get you there. 

CLICK!

CLICK!

CLICK!

start

strengthen

scale

start

The START stage of your roadmap is where you get intentional about what your personal brand stands for. It's also where you will start to build trust and a real relationship established on authenticity with your readers.

In a nutshell, it's all about why you need a brand focus and not a business one.

Even if you haven't started your business yet, it's important to understand your core passions and who you are here to serve using your skills.

By knowing what your core interests and beliefs are you can without a doubt, seamlessly expand your portfolio with the right (business) vehicles that match your vision.

Don't skip these road markers along your journey. Without a solid foundation and a compelling personal brand, your business will never be able to scale with stability.


core interest
authentic self
tell your story
consistent visibility
your vehicles
positive attitude
take action
faith and confidence

scale education includes:
think tank toolbox

start phase education

Search recent podcast episodes specifically for those in the START stage of their business.

This 14-Day Challenge  is the entry point to start switching your brain to a brand-focused business. It’s a deep dive into your purpose and what you are here to do and who you are here to serve. 

listen now

learn more

learn more

Your branding strategy should consist of content, story telling and visual identity. I break all of that down in this course and help you plan it out and deliver it across your social channels. 

start phase creative assets

An online portal filled with visual language for your entire brand strategy. Gorgeous photographs, styled stock images, and pre-designed graphics to effectively tell the story of your brand without wasting time in Canva designing it all yourself.

learn more

Every brand needs a consistent visual identity and every identity includes a professional brand logo. One that positions you as an expert and declares authority in your field.  

learn more

Take your business and your brand strategy to an elevated level when you work with a Roadmap Coach. Using the Stay in Your Lane Brand Method, you'll be living in alignment with your true purpose which means every decision you make will be rooted in pure confidence and joy, rather than fear.

learn more

COACHING

strengthen

niche content
digital footprint
expert position
value proposition
visual language
coaching
core goals
strong-minded


The STRENGTHEN stage of your roadmap is where you put your stake in the ground, not just a business owner, but as an entrepreneur. Business is your passion, and you are in this for the long run.

This stage is where you throw your side gig title out the window and invest in the future of your personal brand and business. It's where you get intentional about helping more people and using the resources available to find them.

But let me be clear, although this stage is on-going, it is the hardest.

It's where you must pick yourself back up on the floor after a long day, but also where you see your roadway become less bumpy and curvy. You are starting to get the handle of your day to day operations and look forward to your future growth.

Goal setting is fun, but more importantly, you are in love with your brand.

strengthen phase education

Search recent podcast episodes specifically for those in the STRENGTHEN stage of their business.

Your branding strategy should consist of content, story telling and visual identity. I break all of that down in this course and help you plan it out and deliver it across your social channels. 

listen now

learn more

learn more

This online toolbox library is loaded with all the resources needed to take your business to a whole other level. Expand your digital footprint and reach more people using a media mix approach.

strengthen phase creative assets

An online portal filled with visual language for your entire brand strategy. Gorgeous photographs, styled stock images, and pre-designed graphics to effectively tell the story of your brand without wasting time in Canva designing it all yourself.

learn more

Every brand needs a consistent visual identity and every identity includes a professional brand logo. One that positions you as an expert and declares authority in your field.  

learn more

Take your business and your brand strategy to an elevated level when you work with a Roadmap Coach. Using the Stay in Your Lane Brand Method, you'll be living in alignment with your true purpose which means every decision you make will be rooted in pure confidence and joy, rather than fear.

learn more

COACHING

scale

networking
expanded portfolio
mastermind
advertising
investments
give more
legal actions
legacy and impact

The SCALE stage of your roadmap is where you see the most growth in terms of sales and stability. But it's also where you feel the most uneasy and take the most risks.

If you've built a brand and business using the strategies I've taught this far, your experience with scaling becomes less overwhelming. What you endure will be exhilarating as you feel proud of what you've been able to build.

Your readers view you as an influencer and category leader, and your referrals come more frequent. Your business decisions are made on the impact you can have now and the legacy you can leave later. 

You will find that programs and automated systems provide the time freedom you've been dreaming about all this time. In large, you are surrounded by other purpose-driven entrepreneurs who live out their favors and passions in the same intentional effort as you.

SCALE phase education

Search recent podcast episodes specifically for those in the SCALE stage of their business.

This online toolbox library is loaded with all the resources needed to take your business to a whole other level. Expand your digital footprint and reach more people using a media mix approach.

listen now

learn more

strengthen phase creative assets

An online portal filled with visual language for your entire brand strategy. Gorgeous photographs, styled stock images, and pre-designed graphics to effectively tell the story of your brand without wasting time in Canva designing it all yourself.

learn more

COMING 2020!

Take your business and your brand strategy to an elevated level when you work with a Roadmap Coach. Using the Stay in Your Lane Brand Method, you'll be living in alignment with your true purpose which means every decision you make will be rooted in pure confidence and joy, rather than fear.

learn more

COACHING

BREAKDOWN

education

COVERS ALL OF THE START MARKERS

COVERS ALL OF THE START MARKERS AND HALF OF THE STRENGTHEN MARKERS

COVERS HALF OF THE STRENGTHEN MARKERS AND ALL OF THE SCALE MARKERS

start your brand + business off right!

learn more

Branding for Beginners Blueprint is a full self-study implementation course for business owners, freelancers and entrepreneurs. The course sets the foundation of your business by showing you exactly how to build an effective personal brand from the start. Learn how to deliver content in a strategic, yet authentic way that will grow your audience and thus your business. Have a business? Start and Strengthen it here.

A private, members-only community and stocked toolbox for Purpose-Driven Women Entrepreneurs. This is a safe place to learn, be supported, and collaborate with women on the same build-a-business mission as you. The growing toolbox helps serious business builders use a focused media mix approach as they expand their digital footprint across more marketing channels. Looking to Scale?
You need this.

online course

membership

learn more

Do you have a brand, or just a business? This challenge was created to equip you with the road map to navigate building the foundation for your unique personal brand that will bring confidence into your business and your life about WHO you are and what value you have to offer! After these 14 Days you will overcome feeling lost on your life's journey to business ownership and success as you learn what it takes to make a lasting impact as a personal brand. 

learn more

Wait until the last minute?

...OR GAIN EFFECTIVE EXPOSURE TO YOUR BRAND WITH THIS SIMPLE HOLIDAY PLANNING GUIDE FOR E-COMMERCE BUSINESS OWNERS. 

Holiday Campaign 

download my free holiday e-commerce guide

"The ONE THING You Must Master In Order To Grow A Business In Today’s Social Environment"

I'd like to invite you to attend a very special webinar event titled:

What we’ll cover in this masterclass...

HOW TO CONNECT WITH YOUR TARGET AUDIENCE
​​​​​​​How to connect with your target audience in order to become admired and grow your following

THE TYPE OF CONTENT TO SHARE
The type of content to share that creates the most engagement and builds trust with your audience to increase your influence

THE ONE THING YOU CANNOT UNDERESTIMATE
​The one thing you cannot underestimate that will build your personal brand stronger and faster than ever

kelly shepherd

“The stay in your lane brand method has completely changed the way I look at personal branding and business. 

I am a high school teacher by trade, but as a mom of three and military wife I made the choice to stay at home after my son was born.  While at home I joined a successful MLM company and enjoyed the freedom of working from home. While spending a few years overseas for my husband’s career our family grew a passion for regenerative agriculture and farming. 

So after we moved back to the states we bought a small farm in Virginia.  

To be honest, I was completely overwhelmed with all of the business ideas and opportunities that I had in front of me. 

Using the method that Kristin has put in place, I was able to identify my core values. 

Once I knew what was really important to me, it was easy to see what projects aligned with me and my personal brand. I was able to generate three pillars that aligned with what was most important to me: education, sustainability, and health. 

I used her guidance inside the 14-Day Stay in your Lane Challenge to find a way to merge all my passions together and develop the perfect business model for ME while I continued being my genuine, authentic self.

But developing the plan is only the first step. Kristin’s Branding for Beginners Blueprint Course gave me actionable steps to implement in my coaching business and on our farm to gain the attention of my readers. She even showed me how I could continue with direct sales opportunities by taking my readers on the journey with me.

Before taking Kristin’s challenge and branding course I never understood what was so special about me. As I put my stake in the ground and strengthen my business, my business has even gone another level by being a member of her Think Tank Toolbox.

Based on Kristin’s Stay in Your Lane Brand Method, my business portfolio contains not only a working farm where we sell veggies, pasture-raised chickens, turkeys, and eggs, but also an online store that sells e-books and downloads on everything from how to cook the perfect Thanksgiving dinner to homesteading for your family (I had never even thought about this before as an income stream!). 

Kristin has taught me how to create an income around storytelling, content, and funnels. I now realize that there are people out there who want to know how to become self-sustainable and I have the tools to support them.

I also have a coaching business to teach other people to do exactly what our family has done as well as participate in a direct sales company with plant-based supplements that align with my passion for health and regenerative agriculture.
 
Finding these core values, matching them with my business aspirations and having the systems and direction to start, strengthen, and scale my businesses has brought me so much peace and comfort and has launched my businesses through passion and purpose. 

I am so thankful for Kristin and her educational resources. I wouldn’t be “in my lane” if it wasn’t for her.” 

all the show notes >

A branding and business podcast for female entrepreneurs. Each bite-sized episode helps you take immediate action on the fundamental strategies for building an effective personal brand and business in today’s social environment.