I believe when you can think less about actually monetizing and put more effort into living out your brand influence to solve the problems of others, you’ll find more success with deeper connections. That’s what makes my signature Stay in Your Lane Brand Method so valuable.
If you can nail this method, stay patient, and consistent, the money will come. That’s why EVERYONE in any profession and using any social or digital platform can use this method and see success. Whether you are a full-time mom and wife, hold a part-time job, or run a full-time business already, this method will work for any woman to leverage their knowledge and make their brand more profitable, faster.
In today’s world of digital marketing and online sales, one thing to understand from the beginning is that you’re “selling” so much more than just your product or service on a daily basis.
Everyday readers of your original content are paying attention to the experience that your brand gives them, and the emotions that you invoke within them.
What this means is that you are not selling your product, service, or opportunity…
You’re, in reality selling yourself, your image, and your reputation. Which, in short, is your personal brand and your superpower.
But you first must STOP apologizing for who you are. Stop apologizing for failures. Stop apologizing for owning a space in the world.
This is your moment in time.
People’s attention is online.
You have the key to solving their problem.
If you want to reap the rewards of this digital era, you must become more digital. It's time to leverage your knowledge (your superpower!) to make your brand more profitable, faster.
That's when I had an epiphany in the shower all about it. Even though I had niched down my market over the past year, I wasn't narrowing it down enough! It was now crystal clear to me how to grow my business - by focusing on a small niche of people with a specific need. I needed to solve ONE PROBLEM not all of them! Then, I would know exactly what my ideal client needed from me!
I HAVE USED MY STAY IN YOUR LANE BRAND METHOD TO NARROW MY NICHE, DEVELOP STRONG CONTENT MARKETING, AND BUILD MY ONLINE BUSINESS, BUT I ACTUALLY STRUGGLED WITH THIS FOR A VERY LONG TIME.
To put it plain and simple... I was a business owner trying to offer too much to too many people. I was lost on who to talk to and what to say in my content.
The thing is I was having a hard time finding more of my ideal clients. I felt overwhelmed and stuck.
The problem was that I couldn't determine what area of my business I wanted to focus on or who to target.
Hello, CONTENT CONNECTION PROBLEM!
Which meant I was trying to reach too many people with my products and services, which stunted my business growth.
Then, as if by chance, something amazing happened... I refer to it as another #stayinyourlane God nudge.
Using the same brand-discovery method I took myself through to uncover my brand influence, I did the same for others. I started helping women discover the fortune the lies within their brand and leverage it, either with a digital product offer or to crack the code on what to post. I was excited about helping these women and putting all my effort into researching them and serving them as best as I could.
My entirely new theory of targeting a smaller niche and breaking up my method into "Behind My Brand" smaller digital products not only allows me to help every woman leverage their knowledge, but I’ve also been able to stop trying to reach the people who weren't right for my business in the first place. I can now write my own legacy and what I want to be known for.
And in the end, all of this means I’m now able to spend time doing LESS, having time for MORE self-care, relaxing, and doing the things I really enjoy, like spending time with my family and traveling.
I laid out the roadmap of my Stay in Your Lane Brand Method so every woman who comes into my business will know where to start and where to go next... and I'm here to help them every step of their journey as they leverage their knowledge.
Discover The Fortune That Lies Hidden In Your Personal Brand To Create Deeper Connections With Your Content. Using the approach to brand-discovery taught inside The Content Connection Playbook™ everyone can discover the fortune (influence!) that lies within their brand and use it in their business as the first step to make their brand more profitable, faster. Crack the code on how to grow your leads list faster, write captivating content, stand out from competitors, live in alignment with your core purpose, connect on a deeper level with your audience, and even to bring more joy, happiness, and fulfillment into your life.
Create a Unique Solution to Solve the #1 Problem Your Niche Audience Has With A Digital Or Tangible Product. The secret to getting attention, being relevant, and having massive can’t-live-without-you value is to solve the #1 problem your niche audience is having. You do that with your tangible product, service, or in my case, my favorite type of passive income is with a digital product offer.
Inside my Passive Paycheck Package™: Digital Product Workshop I help women who want an extra income stream (aside from their regular business) leverage their knowledge, aka Superpower, to create a digital product offer. Using my step by step guidance they can bring their own digital product offer to life in less than 30 days.
Develop Your Brand In A Humble, Confident, And Impactful Way Using Brand Storytelling + Creatives + Community. Let's face it; many mechanical parts make running a business online possible. The end goal is to create a desire for your product with content marketing and storytelling then send people into your sales process to do the selling for you.
Inside The Social Note you will find an online community for the business owner who wants to discover her voice, share her story, and develop her brand in a humble, confident, and impactful way. Add on The Grand Library Photo Membership and have instant access to done-for-you creatives, campaigns, captions, and high-end stock photos updated weekly.
Using A Custom Content Strategy Interact With Your Niche Audience Across More Social Channels on Auto-Pilot. When you can efficiently and quickly create, plan, and schedule your core identity content to increase brand awareness and attract more customers, you start to bring more people into your sales process. Inside my Content Marketing Strategy + Planning System, I teach you the secret technique to target your niche market with the right content at the right time which will lead them to a sale faster.
Stop talking about this is the year you take your business to the next level and do it! This online library is loaded with creatives and content guidance to expand your digital reach to attract new clients.
Lacking a consistent visible presence with a cohesive aesthetic? Meaning, does your content visually look out of whack? Not giving the best first impression? For brand elements, logos, and more...
You know that online education can make an impact on your business, and you've come to me for my best advice on leveraging your knowledge to create content or a digital product? You got it! Start here.
How Impactful is Your Brand Online?
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A branding and business podcast for female entrepreneurs. Each bite-sized episode helps you take immediate action on the fundamental strategies for building an effective personal brand and business in today’s social environment.
are you using your influence to monetize your business?
Use My Proven Method To Discover The Fortune That Lies Hidden In Your Personal Brand
and how to leverage this influence.