Feeling stuck and stagnant is so 2020. You deserve to be in total control of how to generate high-quality leads and increase sales conversions. Yes... that means more money in the bank for those in the back.
A magic feeling inside of you kept looking for another way to make it work. A way that allows you to be yourself. Can you hear the angels singing? Aww... You found a method that finally makes sense.
You know the exact platforms and programs you need to run a profitable online business.
Every day you're attracting dozens of strangers you've never met before from all across the globe. They are handing over their email address and lining up inside your sales funnel to learn from you.
You're monetizing the knowledge that you've been sitting on for a decade. You're carving your path and finding your purpose of who God sent you here to help.
You have a rock-solid content strategy that takes up only a few hours of your week—leaving you countless hours to spend outside of your business with those you love.
You did it! The online business you've always dreamt of building runs automatically while you skip out for the weekend and take a few extra hours from your day for some much-needed self-care.
You've started your business (or at least thought it through 100x in your head!) and stalked every marketer on Instagram on how they attract clients to their brand.
You've dabbled in dm reach-outs, posted before and afters, awkward selfies, cute quote boxes, and even went live on video a time or two.
You may have gained a few sales from social media, but it indeed wasn't anything to write home about.
So now you are stuck. Your business is stagnant, and you're wondering if you are even cut out for an online business.
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But to be honest, I couldn’t find what I was looking for in an online marketing plan. Often, what others were teaching didn’t exactly fit my industry - or I disagreed with the marketing tactics practiced across our channel.
So I threw out the parts that made me cringe and leaned on my intuition, and took action.
By reflecting on my experiences and sharing my beliefs, I created content around myself as a brand. I was thus making connections with readers and new clients in a way I had never done before.
As I continued to narrow down my core focus, I grew my business faster by focusing on a smaller niche of people with a specific need. It didn’t take long when other business builders noticed and wanted to learn what I was doing.
In 2017 I took action when God gave me an idea to start an email subscription for personal brand marketing tips. What began as 11 clients in my first month grew to over 400 paying clients two years later.
But I didn’t stop there.
I’ve always been a ‘systems girl.’ Meaning, I want my business to run without me being present to run it. So I took all the parts of my business and did just that. I automated it and developed my CORE Simplistic Sales Process.
Doing so freed up so much time that I could launch CORE Brand Marketing Group in October of 2020 to offer 1:1 creative and marketing strategy for serious online business builders.
Today I’m proud to offer a DIY - do it yourself option inside my online courses or a DFY - done for you option inside my marketing group.
Options that allow you to TAKE ACTION and serve the people God sent you here to help - humbly and confidently - while allowing you more TIME with those you love.
Yes, it would be best if you wrapped your business with love and attention, but you don’t need to be INSIDE it 24/7 when you have a simplistic sales process in place.
As I reflect on what I did ‘RIGHT’ in my business over the years, I created the Roadmap I wish I would’ve had from the start.
A few years into my direct sales business (2015), I became frustrated with the copy and paste marketing tactics reinforced throughout our industry.
As a creative, I knew there had to be other ways to connect with my audience than with company photos and sales captions.
If I was sick and tired of seeing the same images and promotions in my timeline, I knew my readers had to feel the same way. So I searched high and low for a road map to help me stand out.
I turned to internet marketers, influencers, bloggers, authors, others in my direct sales industry. I bought over $10,000 in online courses + workbooks to LEARN how to grow an online business.
I HAVE USED MY STAY IN YOUR LANE ROADMAP TO Stand out, offer a strategic product lineup, DEVELOP A CONTENT MARKETING PLAN, GENERATE HIGH-QUALITY LEADS AND INCREASE SALES CONVERSIONS IN MY ONLINE BUSINESS.
Instead of copying with others are doing - you need to stand strong in who you already are.
Instead of following the crowd - dig deep into who you can serve with your skills, passions, and interest.
Instead of fill in the blank caption templates and here today gone tomorrow social media trends - rely on your authentic brand story to generate leads.
Instead of filling your mind with self-doubt, comparison, and naysayers - develop your brand in a humble, confident, and impactful way.
Attract more people to your brand, which means when you know what you stand for, you will easily set yourself apart from others.
Offer a strategic product lineup so that you can make sales by solving the number one problem of your ideal client.
Increase brand awareness, which means generating high-quality leads using a strategic content marketing plan.
Scale to reach more people, and that means increasing your sales conversions and growing your brand humbly and confidently.
What Makes You, You? - Instead of blending in, we are going to discover what makes you stand out. We will determine your core beliefs and interest.
Attracting Your Ideal Client - To attract more clients you need to be talking to the right people inside your content. We determine who your niche market and ideal client is.
Finding Your Voice - We dive into your brand words, brand adjectives, and brand story - which make up your VOICE and how you share authentically.
Writing Your Niche Statement - Let your ideal client know you have the solution to their problem once they land on your social profile or website.
Building Your Content - What content topics are best to use based on your core discoveries and lane.
Continuing Your Journey - What to do after you know your brand foundation follow the roadmap to bring it to life using a sales process.
Overview: 4 Things Your Visual Branding Needs to Communicate (Video + Workbook)
When your audience can build a memory structure around who you are and what value you have to offer you can easily influence their perception of your personal brand.
Choose Your Brand Colors (Video + Workbook)
Color is very important in branding and marketing because it is where first impressions of customers are based. So consistency in your brand palette allows your audience to build a memory structure around who you are and what value you have to offer.
Choose Your Brand Fonts (Video + Workbook)
Learn all about how fonts frame the way your brain communicates visually to your audience, which means that it's important to choose fonts, that match that brand voice you want to put out to the world. Includes a Canva demo.
How To Use Your Brand Logos (Video + Workbook)
Once you’ve had your brand logo elements designed to match the vision, mission, and purpose of your brand, now understand how to use your personal brand logos.
Putting Your Face Front and Center (Video)
When you show up as the face of your brand you form a strong human connection with your niche audience.
BONUS - Lifestyle Headshots for Amateurs Video Tutorial (Video + Workbook)
I teach you how to use props, your phone, Canva for desktop editing software, and a little creativity to create endless photos for all your online marketing needs.
BONUS - Ten Canva Logo Templates
Not ready to pay for a professional logo? No problem. I've compiled ten logo templates inside Canva that you can easily swap for your own brand colors and fonts.
Idea Generator Workshop: Use my tips to determine the best product line up for you based on your skills and experience. Serve your niche market with a strategic value ladder and digital product. 3 video lessons (Value $997)
Lead Magnet Workshop: Build the best lead magnet (ebook, quiz, etc) for your business that will produce endless leads to generate income from your sales funnel. 3 video lessons (Value $997)
Email Marketing Workshop: Set up your domain email, email sequences and automations to deliver valuable content at the right time. 3 video lessons (Value $997)
Blog Marketing Workshop: Learn how to set up your blog, write content, choose blog categories, and write posts to get the best organic reach for your content. 4 video lessons (Value $1297)
Product Launch Workshop: Use my step-by-step guidance to set up your entire online sales page and platform, and write effective copy for your pre-launch teasers. 4 lessons (Value $997)
When You Promote Your Brand With A Planned Content Marketing Strategy You Generate More High-Quality Leads
Content Marketing Strategy: There are three stages of your consumer's buying level. You need to meet them at the right time with the right content for their level. When you can lead your prospect through these stages, the next thing for them to do is to purchase your offer. ($197 Value)
Message Targeting: As your prospect moves from being in your COLD market into a WARM market then into a HOT one, you need to target the right content type that correlates to the stage of their relationship with you. ($197 Value)
Creating Original Content: To make a more significant impact and see bigger results with your content, use these tips to create original content that attracts. ($197 Value)
Media Mix Strategy: Having a focused media mix strategy will save you time creating valuable content for your niche audience. This strategy will save you time and get you seen on MORE social channels. ($197 Value)
Copywriting Strategy: Using the copywriting strategy taught in this lesson, you will have endless content ideas for all three buying levels. Works for Reels, Stories, Youtube Videos, Posts, Blog Articles, and more! ($397 Value)
Media Kit Planner: My Exclusive Media Kit Planning system (Paper Version) allows you to expand your digital footprint using the Focused Media Mix Approach while staying intentional with your content and connections while saving time. ($197 Value)
BONUSES (Over $700 in value) CONTENT MARKETING DIGITAL WORKBOOK, LIFETIME ACCESS, BRAND CONTENT PLANNING CALENDAR, GROWTH STRATEGIES FOR INSTAGRAM, VALUE STORY FRAMEWORK, CORE SALES PROCESS CHART
We help women who want to step into their uniqueness, go from feeling frustrated and defeated to developing their brand in a humble, confident, and impactful way to offer others value.
We believe social selling is a powerful vehicle to build residual income on the side, but nothing compares to the freedom of creating something you have total control over.
The Social Note Community Portal and Resource Teaching Library shows you how to step into your God-given talents and interests to create multiple income streams authentically.
Monthly Teachings: Every month in the membership we release one new teaching that will help you GROW your business. Whether we release a tutorial, mini-course, webinar, or interview, you'll be equipped with fresh, new coaching materials monthly. (monthly value $200)
Monthly Done For You: To save you oodles of time and energy, every month we give you a script, social media template, swipe file, spreadsheet, post ideas, graphics, or calendars DONE FOR YOU! Be able to show up confidently in your business with these time-saving materials. (monthly value $100)
Monthly Downloads: We are sharing all of our business-building tips with you every month and that includes giving you access to our best tools and planners. Use the planning kits, SEO tips, Workbooks, Lists, Checklists, Mindmaps, Cheetsheats, Checklists, and Planners to cut out all the mental fog and overwhelm. (monthly value $100)
Monthly Member Perks: To keep the monthly content fun we offer a member perk every month that may include a LIVE Q & A, Hot Seat, Guest Speaker, Member Spotlight, Partner Discount, Virtual Meetup, Implementation Workshop, Member Awards, Behind the Scenes Snapshot, or Member Makeover. (monthly value $100)
Access to the private Social Note Community on Instagram: Entrepreneurship can be a lonely, stressful 'job'. It’s vital to have a sounding board, to be able to pick the brains of someone who has been in the same situation. Plus, the same way Kristin and Jenny formed their partnership, we encourage members to build connections with other women in the community. (monthly value $100)
Access to the Password-Protected Social Note Library: All of your monthly materials will be housed online inside a password-protected library. Save time and frustration finding what you need. Everything is neatly organized for easy accessibility. (monthly value $100)
The Social Note Success Path Digital Workbook: Not everyone who comes into The Social Note will be at the same stage. That's why we've developed our exclusive Social Note Success Path designed to streamline your entrepreneur journey and help move you forward to make progress. (monthly value $50)
I help women go from feeling stuck and stagnant to being in total control of building a confident, brand-focused online business.
I believe your life experiences and layers of pivots help define what you stand for and lead you to a life with purpose.
Using my signature Stay in Your Lane Roadmap, I help you generate high-quality leads and increase sales conversions by applying an automated simplistic sales process through consulting, courses, done-for-you solutions, and a membership community.