I believe when you can think less about actually monetizing and put more effort into living out your brand influence to solve the problems of others, you’ll find more success with deeper connections. That’s what makes my signature Stay in Your Lane Brand Method so valuable.
If you can nail this method, stay patient, and consistent, the money will come. That’s why EVERYONE in any profession and using any social or digital platform can use this method and see success. Whether you are a full-time mom and wife, hold a part-time job, or run a full-time business already, this method will work for any woman to leverage their knowledge and make their brand more profitable, faster.
In today’s world of digital marketing and online sales, one thing to understand from the beginning is that you’re “selling” so much more than just your product or service on a daily basis.
Everyday readers of your original content are paying attention to the experience that your brand gives them, and the emotions that you invoke within them.
What this means is that you are not selling your product, service, or opportunity…
You’re, in reality selling yourself, your image, and your reputation. Which, in short, is your personal brand and your superpower.
But you first must STOP apologizing for who you are. Stop apologizing for failures. Stop apologizing for owning a space in the world.
This is your moment in time.
People’s attention is online.
You have the key to solving their problem.
If you want to reap the rewards of this digital era, you must become more digital. It's time to leverage your knowledge (your influence!) to make your brand more profitable, faster.
Whether I was hunting for a "plan" to move my direct sales business up the "title ladder" or just a few years ago when I set out to create my own brand marketing business... I searched high and low for a road map.
I looked to internet marketers, influencers, bloggers, authors, others in my direct sales industry, and bought over $10,000 in online courses + workbooks just so I could LEARN how to grow an online business.
But to be honest... I couldn't' find exactly what I was looking for.
Many times what others were teaching didn't exactly fit my industry - or the things that were being taught in my industry didn't fit my way of wanting to do business.
So I threw out the yuck and leaned on my own intuition and took action.
For years I used ideas from others outside my industry and tweaked them to my own liking.
I went through trial and error over and over and over again.
Until 2019 when it all clicked.
I HAVE USED MY STAY IN YOUR LANE BRAND METHOD TO NARROW MY NICHE, DEVELOP STRONG CONTENT MARKETING, AND BUILD MY ONLINE BUSINESS, BUT I ACTUALLY STRUGGLED WITH THIS FOR A VERY LONG TIME.
A few years into my direct sales business, I became frustrated with the copy and paste marketing tactics reinforced throughout our industry.
As a creative, I knew there had to be other ways to connect with my audience than with company photos and sales captions.
If I was sick and tired of seeing the same images and promotions in my timeline, I knew my readers had to feel the same way.
As I started to change the way I created original content by sharing my authentic journey, personal photos and giving my audience a behind the scenes look into my business and beliefs; other business builders wanted to learn how to do the same.
By reflecting on my past experiences and interests, I was able to create content around myself as a brand. I was thus creating connections with readers and new clients in a way I had never done before.
As I continued to narrow down my core focus, I grew my business faster by focusing on a smaller niche of people with a specific need.
#stayinyourlane was born
As I was reflecting on what I did 'RIGHT' in my business I was able to create the road map I wish I would've had from the start.
Introducing... The Stay in Your Lane Brand Method - Leverage Your Influence Road Map. Created to help women who want a strategic online marketing plan go from feeling stuck and stagnant to having a confident, brand-focused business.
I believe the key to securing a lasting business is using your personal experiences to connect with others. Using my Stay in Your Lane Brand Method, I offer women a roadmap to discover the fortune (influence!) that lies within their brand and leverage it to make their business more profitable faster.
Discover The Fortune That Lies Hidden In Your Personal Brand To Create Deeper Connections With Your Content. Using the approach to brand-discovery taught inside The Content Connection Playbook™ everyone can discover the fortune (influence!) that lies within their brand and use it in their business as the first step to make their brand more profitable, faster. Crack the code on how to grow your leads list faster, write captivating content, stand out from competitors, live in alignment with your core purpose, connect on a deeper level with your audience, and even to bring more joy, happiness, and fulfillment into your life.
Create a Unique Solution to Solve the #1 Problem Your Niche Audience Has With A Digital Or Tangible Product. The secret to getting attention, being relevant, and having massive can’t-live-without-you value is to solve the #1 problem your niche audience is having. You do that with your tangible product, service, or in my case, my favorite type of passive income is with a digital product offer.
Inside my Passive Paycheck Package™: Digital Product Workshop I help women who want an extra income stream (aside from their regular business) leverage their knowledge, aka Superpower, to create a digital product offer. Using my step by step guidance they can bring their own digital product offer to life in less than 30 days.
Develop Your Brand In A Humble, Confident, And Impactful Way Using Brand Storytelling + Creatives + Community. Let's face it; many mechanical parts make running a business online possible. The end goal is to create a desire for your product with content marketing and storytelling then send people into your sales process to do the selling for you.
Inside The Social Note membership you will find an online community for the business owner who wants to discover her voice, share her story, and develop her brand in a humble, confident, and impactful way. Add on The Grand Library Photo Membership and have instant access to done-for-you creatives, campaigns, and high-end stock photos updated weekly.
Using A Custom Content Strategy Interact With Your Niche Audience Across More Social Channels on Auto-Pilot. When you can efficiently and quickly create, plan, and schedule your core identity content to increase brand awareness and attract more customers, you start to bring more people into your sales process. Inside my Content Marketing Strategy + Planning System, I teach you the secret technique to target your niche market with the right content at the right time which will lead them to a sale faster.
Stop talking about this is the year you take your business to the next level and do it! Inside this online community you'll discover your voice, share your story, and develop your brand in a humble, confident, and impactful way.
Lacking a consistent visible presence with a cohesive aesthetic? Meaning, does your content visually look out of whack? Not giving the best first impression? For brand elements, logos, and more...
You know that online education can make an impact on your business, and you've come to me for my best advice on leveraging your knowledge to create content or a digital product? You got it! Start here.
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A branding and business podcast for female entrepreneurs. Each bite-sized episode helps you take immediate action on the fundamental strategies for building an effective personal brand and business in today’s social environment.
I help females who want a strategic online marketing plan go from feeling stuck and stagnant to having a confident, brand-focused business. I believe the key to establishing a lasting business is being able to use your personal experiences to connect with others. Using my Stay in Your Lane Brand Method, I offer women a roadmap to discover the fortune (influence!) that lies within their brand and leverage it to make their business more profitable faster.
monetize their brand.
I help women leverage their influence to