Brand Identity Articles

How to Create Beautiful, Mouth-Dropping Handouts and Graphics in a Snap

Ever glance at a handout that looks like it was cobbled together in the dark? Total snooze-fest, right? But, when you get your mitts on something that's got that visual pizzazz—bam!—it's like your eyes just won a lottery. This is where a Canva Brand Kit enters. Let's...

Build Smarter: How to Expand Your Small Business Online For Long-Term Sustainability

Struggling with How To Grow Business Online? Unlock the growth potential of your small business with these 7 game-changing strategies that every solopreneur can implement. https://www.youtube.com/watch?v=opxZT02qNqE Clients mentioned in this video:...

Why Building a Brand is Important For Your Small Business

Listen here Podcast Show Notes As a small business owner, you may be wondering why building a brand is important. After all, isn't it enough to simply have a great product or service? The answer is no. In today's competitive marketplace, it's more important than ever...

12 Ways to Market Yourself As An Expert

Listen here Podcast Show Notes Marketing yourself is essential for any business, especially when starting out. This article will discuss 12 ways to market yourself online and build your brand .... even if you still don't consider yourself an expert! Self Marketing...

Ep 123: 8 Visual Branding Elements Your Brand Needs To Stand Out

What is your brand missing to STAND OUT? Creating a brand for your business can be a difficult task. There are many things to consider, from the name and logo to the colors and fonts you use to the marketing plan you implement. But one of the most important aspects of branding is creating a visual identity that stands out from the competition. In this article, we will discuss eight elements that are essential for creating a visually appealing brand. If you want your business to stand out, make sure you implement these tips!

Ep 107: 5 Ways To Improve Your Social Media Branding

With almost 4B people worldwide using social media, you can understand why brand awareness is a top priority for marketers. Whether you use social media to increase sales, drive awareness, or generate new leads… there are 5 things you can start doing today in your business to improve your social media branding to reach your goals!

How to Increase Engagement on Instagram Using Branding Photos

Getting more brand engagement is a want of every business owner I work with. They don’t want to waste their time on social media if their content goes unnoticed. And in my experience… using my face in my visuals and my story in my copywriting deepens connections and boosts conversions more than any other strategy. Inside this article, I share five straightforward ways to show your face on Instagram to boost your brand engagement. And yes, even if you are uncomfortable showing your face on Instagram, these tips will work for you!

Ep 91: How To Create The Perfect Branding Strategy

Brand Identity, Brand Strategy

Listen Here Podcast Show Notes Welcome to your perfect branding strategy! People use these terms: brand, branding, and brand marketing every day, but they don’t mean the same. Inside this article, I share their different roles that form a perceived image of YOU and...

When should I have a personal brand logo created?

Brand Identity

Are you a small business owner in search of a personal brand logo? Do you know what your personal brand stands for but missing the visual element? As a creative designer I see people often dive head first and anxious to have their personal brand logo created...

6 Tips For Taking Your Perfect Selfie

Instagram Marketing, Brand Identity

Selfies are everywhere. Over 1,000 of them get posted to Instagram every 10 seconds, with billions a year uploaded to Google. But what if you aren’t particularly good at them? And because nailing the perfect selfie isn't easy ... it's about the right combination of...

{Behind the Scenes} Simple Lifestyle Photography Photoshoot Checklist

Brand Identity

You scroll websites of other entrepreneurs and their instagram account and see their Lifestyle Photography and think to yourself "Those photos look awesome but I could never pull that off." Yep, thought so... Well, today is your lucky day my friend...

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