How To Design A Visual Brand Identity That Attracts Clients

As a business builder, you want to make sure you start with and leave behind a good impression. By understanding the importance of visual language, you can define your brand identity and how people perceive you. 

Without being a creative or Hiring A Professional Graphic Designer!

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you didn't have to do it alone.

You knew consistent visual branding was going to bring your business to a new level, but you never expected how more confident you'd feel to share your paid offerings and content.

Not only have you been attracting more people to your brand, but you've been consistent in your marketing because you invested in a brand identity design program.

You are starting with and leaving behind a good impression of your brand to your audience. This strategy means you're able to define how people perceive your brand. Your new audience is building a visual memory structure around who you are and the value you offer. Congrats!

Your brand looks professional and stops People in their scroll

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Before

After

how it works

visual branding

Build a visual memory structure around who you are and the value you offer.

Set up your unique selling proposition to define your brand and the solution you provide.

Show up in the same predictable way day after day to become memorable and valued.

brand messaging

implement identity

Five years ago, my brand resembled every other online marketer

i can help because I've been there

I had become obsessively frustrated with the copy-and-paste marketing tactics reinforced throughout the industry.
As a creative, I knew there had to be other ways to connect with my audience than company photos and repetitive sales captions.

I knew my audience had to feel the same way if I was sick and tired of seeing the same images and promotions in my timeline. So I searched high and low for a marketing roadmap to help me stand out. I turned to internet marketers, influencers, bloggers, authors, and others in my industry. I even bought over $10,000 in online courses + workbooks to LEARN how to grow an online business.

While I never found what I was looking for in an online marketing plan, all this learning intensified my interest and skillset for personal brand marketing. By using brand-focused copywriting and creative techniques, I made connections with my audience in a way I had never done before.

Today I rely on a 4-phase personal branding strategy to help other online business builders define and market their uniqueness.

Finally! You can stand out online and influence how clients perceive you.

but nowI know how to help!

if you're feeling:

frustrated by not standing out

overwhelmed by all the font and color options

unsure how to create a logo without paying for professional help

Your social media feeds, website, and online presence has no consistent aesthetic and people aren't engaging with your brand.


With so many appealing visual options, you're unsure what direction to decide for you brand.

Your beginner budget doesn't allow you to spend hundreds on design elements, but you'd love to have a professional look to your business.

The results

then how does this sound?

Look professional, so you're able to gain trust with your audience about who you are and what you offer, which means you can deepen connections with more possible clients.


Create consistent visual language so you're able to increase the chance of people noticing your brand and that means gaining the attention of more possible clients faster.



Build loyalty and trust which helps you become recognizable and that means making your brand more memorable for clients to connect with you in the future.




Set up your visual brand language so you're able to quickly design brand graphics and elements, thus, making your brand strategy easier.




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BRAND IDENTITY BASICS

introducing

this program includes 11 on-demand video trainings on brand communication, creating a color palette, fonts, logos, social media branding, writing your brand messaging, and more!

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Stop blending in with competitors and start standing out as a recognizable brand

Align your brand values with your visual language to deepen connections

Convert more fans and followers into paying clients

Increase brand visibility and get noticed by more readers

Influence the perception your ideal client has about your brand

Simplify how you design marketing graphics in Canva

Strengthen the value of your offerings

Initiate more meaningful conversations

Boost your engagement with qualified leads

Secure more confidence to expand your brand across more digital channels

FOR personal brandS WHO WANT a consistent visual identity WITHOUT HIRING A graphic designer. PERFECT FOR COURSE CREATORS, COACHES, small businesses, NETWORK MARKETERS, AND MORE!

Confidently promote your brand across all your digital channels!

As a business builder, you want to make sure you start with and leave behind a good impression. By understanding the importance of visual language, you can define your brand identity and how people perceive you. 

“Experts estimate it takes less than one-tenth of a second for someone to make an impression of you from your photo. They don’t bother reading your profile or digging deeper if their initial impression is negative.” - Claire Bahn ( CEO of Online Profile Pros )


overview of what's inside

introduction module

By creating your tangible brand identity, we will appeal to the senses of your audience and influence their perception of your brand. Inside these two intro lessons, learn the four things your visual branding needs to communicate and how to set up the perfect personal branding strategy for your business. ($400 value)

Design your visual branding module

First impressions are essential, which is why your brand image should communicate how you want your brand represented.

Inside these two visual branding video lessons, use my method to choose the perfect color palette and fonts for your brand. ($400 value)

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intro to brand messaging module

As an online seller of goods or services, you need to stand out and differentiate yourself from others in your industry. Even though you can’t control your customer’s mind, you can follow a well-defined brand strategy to positively influence your brand positioning in the eyes of your niche audience.

Inside these two brand messaging video lessons, learn the three steps to create strong brand positioning and how to write your own niche statement and tagline. ($400 value)


bonuses

Brand Identity basics workbook

Use the 60-pg interactive workbook with checklists and charts to improve your overall visual brand experience. The breakdown of everything taught inside the videos is outlined and published inside a digital PDF. ($1,500 value)

AUDIO ONLY FILES

Download the audio files for the course videos to make learning on the go a snap. This is a great option to refresh your memory with the course contents without having to open up the course platform.  ($1,100 value)

business building roadmap workbook

Use my Business Building Roadmap to create a business strategy that finally makes sense, allows you to be yourself, and doesn't involve begging for customers. I've done it. I'm doing it for clients. I want to show you how to do it yourself. ($500 value)

$5,700 total value
YOU PAY ONLY $247

implementing your visual language module

Visuals can help readers organize and process information more quickly, accept ideas more readily, and take action on your requests.

Using all that you've learned in this course, there are five implementation lessons to help you use your visual language in your marketing.

• Social Media Branding
• Using Styled Stock Images In Your Business
• How To Insert Your Face On Instagram To Boost Engagement
• How To Use Your Personal Brand Logos
• What To Wear On Camera
($1,000 value)

Skip the guessing and get instant color inspiration - includes 50 five-color palettes with hex codes. Say good-bye to wasting hours on Pinterest searching palettes and trends when you refer to this digital PDF. ($200 value)

ultimate color guide

(20) Canva Logo Templates


Not ready to pay for a professional logo? No problem. I've compiled twenty logo templates inside Canva so you can easily swap for your own brand colors and fonts.  Video demo included. ($200 value)


"When I first came in contact with Kristin, her pictures and content looked so put together. She was so organized, and everything was perfect, and it all matched. At the time, I didn't realize how important it was. I just knew when I came in contact with her stuff I thought, "Oh, this is Kristin, I can tell." I knew this girl had her shit together, and I wanted to get my shit together too." 

- KELLY SHEPHERD

"I've been attracted to Kristin's branding style for years, so when she started offering online programs, I was the first to enroll! I love her teaching style and how authentic she is. It makes it so relatable to me as a business owner that I, too, can grow my audience the way that she has hers. When you are a consultant in a sea of 300k reps, you are silly not to go about your marketing in a way that makes you stand out from the rest. Kristin has pushed me to step outside of my comfort zone in so many ways, and every time, it pays off. Her courses are always money well invested."

- JENNIFER BURKHART

"It's amazing when you feel you finally have an identity! It feels great! Thank you for your help. I'm so glad I found you! 😊 "


- LIZZA S.

what' you get!

here's what I'll teach you inside brand identity basics

enroll now!

$5,700 total value
YOU PAY ONLY $247

$400 value


introduction module

By creating your tangible brand identity, we will appeal to the senses of your audience and influence their perception of your brand. Understand how design plays a role in your personal branding strategy.


Lesson 1: Personal Branding Strategy

The most important thing to acknowledge when branding your business is that people need emotional navigation, and consumers want connection, relationships, and something new to get behind and inspire them. Inside this lesson, I lay out the four phases of your personal branding strategy so you can influence how clients perceive you. Bonus! Trello Personal Branding Strategy Template



Lesson 2: Visual Branding Overview

By creating your tangible brand identity, we will appeal to the senses of your audience and influence their perception of your brand. The unique elements of your brand identity (i.e., logo, colors, images, graphics, etc.) will ensure that you are consistent in appearance and feel every time you show up online. Inside this lesson, I lay out the parts of your visual brand and what they mean to your overall strategy.




enroll now!

$5,700 total value
YOU PAY ONLY $197

$400 value


Module 1: Design your visual branding

First impressions are essential, which is why your brand image should communicate how you want your brand represented.



Lesson 1: Choosing the Perfect Color Palette

First impressions are essential, which is why your brand image (the parts of your brand that your potential clients see) should communicate how you want your brand represented. Inside this lesson, I want to help you choose the perfect color palette for your brand. Bonus! (4) Canva Style Guide Design Templates




Lesson 2: Choosing Your Brand Fonts

In this lesson, we are going to talk about how to choose your brand fonts. The typefaces you choose (and the effect they create) will frame the way your brand communicates visually. This means that it’s important to choose fonts that match your brand voice.





enroll now!

$5,700 total value
YOU PAY ONLY $197

$400 value


Module 2: intro to brand messaging

As an online seller of goods or services, you need to stand out and differentiate yourself from others in your industry. By focusing on your personal branding strategy, you can carve out a unique position in the market.




Lesson 1: Brand Positioning Overview

Even though you can’t control your customer’s mind, you can follow a well-defined brand strategy to positively influence your brand positioning in the eyes of your niche audience. Inside this lesson, I share the three steps to create strong brand positioning.





Lesson 2: Writing Your Niche Statement

Not only do these few lines attract customers, but they define your brand to the world and every user landing on your site. Writing a good niche statement doesn’t have to be complicated. But it does take precise effort to highlight what is unique about you and your brand. It sets up your unique selling proposition in just a few sentences and lets your ideal client know you have the solution to their problem.






enroll now!

$5,700 total value
YOU PAY ONLY $197

$1,000 value


Module 3: Implementing Your visual language

Visuals can help readers organize and process information more quickly, accept ideas more readily, and take action on your requests. Using all that you’ve learned in this course, there are five implementation lessons to help you use your visual language in your marketing.





Lesson 1: Social Media Branding

With almost 4B people worldwide using social media, you can understand why brand awareness is a top priority for marketers. Your marketing message and visuals on social media must align with how you want people to feel about your brand. Inside this lesson, I share examples of brand goals for your social media and 5 ways to improve your social media branding starting today.




Lesson 2: Using Styled Stock Images In Your Business

A strong brand needs to stand out in a densely crowded marketplace, especially for e-commerce business owners like yourself, and styled stock images are part of the brand identity that can help you with this effort. In this lesson learn why you need them, where to get them, and ways to use them!







Lesson 3: How To Insert Your Face On Instagram To Boost Engagement

You don’t want to waste time on social media if your content goes unnoticed. And in my experience… using my face in my visuals and my story in my copywriting deepens connections and boosts conversions more than any other strategy. Inside this lesson, I share five straightforward ways to show your face on Instagram to boost your brand engagement. 





Lesson 4: How To Use Your Personal Brand Logos

Inside this lesson, understand how a logo helps you become reliable and trustworthy to your niche audience. Plus, I share the three logo designs you need for your personal brand and how to use them.






Lesson 5: What To Wear On Camera

Most of your daily business tasks have YOU on camera or video – Whether that be a real camera, your computer screen, or your phone. Your face and what you wear are essential to how your brand is represented.






enroll now!

$5,700 total value
YOU PAY ONLY $247

$3,500 value


Bonuses Included

Lesson 1: Canva Logo Templates

Access 20 FREE Logo Designs by Kristin Korn. A Canva pro account may be needed to access all the Canva Pro Fonts used in these designs but all fonts, colors, and elements can be edited. Simply edit the text, font type, and brand colors for the logo you’d like to use. No creativity is required.






Lesson 3: Business Building Roadmap

Inside my Business Building Roadmap Workbook with exclusive 4-phase Personal Branding Strategy, understand the steps to take as you begin your online business. Use the Roadmap to create a personal branding and business strategy that finally makes sense, allows you to be yourself, and doesn’t involve begging for customers. I’ve done it. I’m doing it for clients. I want to show you how to do it yourself.







Lesson 2: Ultimate Color Guide

Stop scrolling Pinterest for color ideas – Inside this Ultimate Color Guide view 50 of the TOP color palettes I’ve used for brands including some of the most popular hues you’ll find on the web today!







PLUS All The Video Audio Files + The Brand Identity Basics 60-Page Workbook Filled With Checklists, Charts, And Lesson Recaps

There are Four Phases to Your Personal Branding strategy.

Brand identity basics teaches parts from phase 2 and 3.

As you go through each of the lessons in this program, use the checklist inside the workbook to mark off the parts of your Personal Branding Strategy you've completed!

gimme it all! I want the personal branding bundle!